BeSure Checkout Rules vs Essential Upsell & Cross Sellfor Shopify (2026)
BeSure Checkout Rules and Essential Upsell & Cross Sell are both highly-rated (5/5) Shopify apps, but cater to distinct aspects of the checkout and cart experience. BeSure Checkout Rules focuses on *optimizing* the checkout process itself by offering granular control over shipping and payment methods based on various conditions, aiming to reduce friction and improve conversion rates through customization and restriction. It primarily targets merchants seeking to tailor the checkout flow to specific customer situations and product characteristics. Essential Upsell & Cross Sell, on the other hand, is geared towards *increasing average order value (AOV)* through strategic product recommendations and upsell opportunities throughout the customer journey, particularly within the product page and cart drawer. It leverages tactics such as frequently bought together suggestions, product bundles, and post-purchase upsells to encourage larger purchases.
At a Glance
BeSure Checkout Rules
165 reviews
Essential Upsell & Cross Sell
1,004 reviews
Detailed Overview
BeSure Checkout Rules
Customize checkout using powerful checkout rules to streamline and boost checkout conversion.
Key Features
- Reorder/Rearrange shipping/payment methods on the checkout page.
- Hide payment/shipping methods by e-g Cart total, Product tag, Customer tag, etc.
- Set the default pre-selected shipping or payment method. Offer discounts.
- Hide express checkout payment buttons from the top of the checkout page.
- Hide shipping, e-g, UPS, or block checkout, if the address contains a PO box.
Essential Upsell & Cross Sell
One click upsell and cross sell. Show frequently bought together product upsell & related products.
Key Features
- Show frequently bought products (FBT), related products, product recommendations
- Post purchase upsell & cross sell: Product addons, bought together bundles
- Automatic discount promotions: Add discounts to upsell & "also bought" products
- Product page upsell: Add one click upsell & cross-sell products & BOGO bundles
- Cart upsell: Add upsell cart app, cross-sell & product add-ons to cart drawer
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating BeSure Checkout Rules5/5 Essential Upsell & Cross Sell5/5 | ||
| Reviews | 165 | 1004 |
Reviews BeSure Checkout Rules165 Essential Upsell & Cross Sell1004 | ||
| Primary Goal | Checkout Optimization & Conversion | Increase AOV through Upselling & Cross-selling |
Primary Goal BeSure Checkout RulesCheckout Optimization & Conversion Essential Upsell & Cross SellIncrease AOV through Upselling & Cross-selling | ||
| Core Functionality | Conditional Shipping/Payment Method Control | Product Recommendations & Upsell Offers |
Core Functionality BeSure Checkout RulesConditional Shipping/Payment Method Control Essential Upsell & Cross SellProduct Recommendations & Upsell Offers | ||
| Target Merchant | Merchants needing complex checkout logic (e.g., PO box restrictions, conditional discounts) | Merchants seeking to boost AOV with product recommendations and upsells |
Target Merchant BeSure Checkout RulesMerchants needing complex checkout logic (e.g., PO box restrictions, conditional discounts) Essential Upsell & Cross SellMerchants seeking to boost AOV with product recommendations and upsells | ||
| Ease of Use (Implied) | Potentially more complex due to rule-based logic | Likely simpler, focusing on displaying recommendations |
Ease of Use (Implied) BeSure Checkout RulesPotentially more complex due to rule-based logic Essential Upsell & Cross SellLikely simpler, focusing on displaying recommendations | ||
| Value Proposition | Improved conversion rates and customer satisfaction via a streamlined checkout | Increased revenue through higher AOV and add-on sales |
Value Proposition BeSure Checkout RulesImproved conversion rates and customer satisfaction via a streamlined checkout Essential Upsell & Cross SellIncreased revenue through higher AOV and add-on sales | ||
| Checkout Customization | Direct control over shipping/payment options at checkout | Indirect influence through recommended products added to cart |
Checkout Customization BeSure Checkout RulesDirect control over shipping/payment options at checkout Essential Upsell & Cross SellIndirect influence through recommended products added to cart | ||
Our Verdict
If your primary goal is to fine-tune the checkout experience based on specific conditions and reduce friction for your customers, BeSure Checkout Rules is the more appropriate choice. This is especially true if you have complex shipping or payment requirements. If, however, your main objective is to increase the average order value by suggesting complementary products and enticing customers with upsells, Essential Upsell & Cross Sell is the better option. It's a powerful tool for boosting revenue through strategic product recommendations at various touchpoints of the customer journey. A merchant experiencing cart abandonment or needing very specific rules for which items can ship to certain locations would greatly benefit from BeSure Checkout Rules.
Common Questions
Which app is better for reducing cart abandonment?
BeSure Checkout Rules can help reduce cart abandonment by streamlining the checkout process and removing obstacles like unsupported shipping options or confusing payment methods. Essential Upsell & Cross Sell focuses more on adding items to the cart, which might indirectly improve cart abandonment rates, but isn't its primary function.
Can I use both apps at the same time?
Yes, you could use both apps simultaneously. BeSure Checkout Rules optimizes the checkout process, while Essential Upsell & Cross Sell focuses on increasing the cart value. They address different stages of the customer journey and don't directly overlap.
Which app is easier to set up?
Based on the descriptions, Essential Upsell & Cross Sell likely has a simpler setup process, as it primarily involves configuring product recommendations. BeSure Checkout Rules may require more effort to configure complex rules based on various conditions.
Which app provides more direct control over the checkout page?
BeSure Checkout Rules provides significantly more direct control over the checkout page, allowing you to reorder, hide, or rename elements based on specific conditions. Essential Upsell & Cross Sell doesn't directly manipulate the checkout page itself.
If I only want to offer discounts, which app should I choose?
Both apps offer discounting features. BeSure Checkout Rules can apply discounts to orders or shipping methods based on rules. Essential Upsell & Cross Sell can apply automatic discounts to upsell and 'also bought' products, usually triggered when a customer adds a specific item.
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