BixGrow Affiliate Marketing vs BLOY Rewards Program & Loyaltyfor Shopify (2026)
In 2026, BixGrow Affiliate Marketing and BLOY Rewards Program & Loyalty both aim to boost sales and customer retention on Shopify, but they approach it from different angles. BixGrow Affiliate Marketing focuses on external acquisition and incentivized partnerships with affiliates, influencers, and ambassadors, offering tools for recruitment, commission management (including cash and coupons), and multi-level marketing. It integrates directly within Shopify and emphasizes flexible tracking through links, coupons, and emails. On the other hand, BLOY Rewards Program & Loyalty is geared towards cultivating loyalty within the existing customer base through points-based rewards, VIP tiers, and referral programs. It prioritizes retention-led customer acquisition and provides 24/7 support for program optimization.
At a Glance
BixGrow Affiliate Marketing
1,128 reviews
BLOY Rewards Program & Loyalty
267 reviews
Detailed Overview
BixGrow Affiliate Marketing
2-in-1 Affiliate marketing & Referral marketing program to drive sales from influencers, ambassadors
Key Features
- Flexible tracking methods: affiliate links, affiliate coupons & linked emails
- Convert existing customers into brand advocates through a referral program
- Integrate affiliate program with Shopify & access directly from Shopify toolbar
- Recruit affiliate & influencer with Multi-level Marketing (MLM) & marketplace
- Easy & transparent commission payouts with store credit, PayPal and more
BLOY Rewards Program & Loyalty
Build a loyalty program to increase retention with points, rewards, VIP tiers, membership and POS.
Key Features
- Build and scale a customer loyalty program with points, rewards, and VIP tiers
- Reward purchases and actions with loyalty points customers actually redeem
- Design VIP tiers and memberships to drive higher repeat purchase behavior
- Activate referral rewards to grow retention-led customer acquisition
- Launch and optimize your loyalty program with confidence and 24/7 support
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating BixGrow Affiliate Marketing4.9/5 BLOY Rewards Program & Loyalty5/5 | ||
| Reviews | 1128 | 267 |
Reviews BixGrow Affiliate Marketing1128 BLOY Rewards Program & Loyalty267 | ||
| Core Functionality | Affiliate & Referral Marketing | Customer Loyalty & Rewards |
Core Functionality BixGrow Affiliate MarketingAffiliate & Referral Marketing BLOY Rewards Program & LoyaltyCustomer Loyalty & Rewards | ||
| Target Audience | Merchants seeking external acquisition through partnerships | Merchants focused on increasing retention with existing customers |
Target Audience BixGrow Affiliate MarketingMerchants seeking external acquisition through partnerships BLOY Rewards Program & LoyaltyMerchants focused on increasing retention with existing customers | ||
| Key Features | Affiliate links, coupons, MLM, Commission payouts (Cash, Coupons) | Loyalty points, VIP tiers, Referral rewards, POS integration |
Key Features BixGrow Affiliate MarketingAffiliate links, coupons, MLM, Commission payouts (Cash, Coupons) BLOY Rewards Program & LoyaltyLoyalty points, VIP tiers, Referral rewards, POS integration | ||
| Marketing Focus | External (affiliates, influencers) | Internal (existing customers) |
Marketing Focus BixGrow Affiliate MarketingExternal (affiliates, influencers) BLOY Rewards Program & LoyaltyInternal (existing customers) | ||
| Ease of Use (Proxy) | Implied (Shopify Toolbar integration) | Implied (24/7 support) |
Ease of Use (Proxy) BixGrow Affiliate MarketingImplied (Shopify Toolbar integration) BLOY Rewards Program & LoyaltyImplied (24/7 support) | ||
| Value Proposition | Expand reach and sales through external partners | Increase customer lifetime value and repeat purchases |
Value Proposition BixGrow Affiliate MarketingExpand reach and sales through external partners BLOY Rewards Program & LoyaltyIncrease customer lifetime value and repeat purchases | ||
Our Verdict
For merchants prioritizing rapid acquisition and brand awareness through partnerships with influencers and affiliates, BixGrow Affiliate Marketing is the more suitable choice. Its robust commission management and affiliate recruitment tools can significantly expand a brand's reach. However, for merchants focused on nurturing existing customer relationships, boosting repeat purchases, and increasing customer lifetime value, BLOY Rewards Program & Loyalty offers a more compelling solution with its points-based rewards system and VIP tier programs. The higher rating of BLOY, though based on fewer reviews, suggests high user satisfaction with its core functionality.
Common Questions
Which app is better for acquiring new customers?
BixGrow Affiliate Marketing is better suited for acquiring new customers through affiliate and referral programs, while BLOY Rewards Program & Loyalty primarily focuses on retaining existing customers, though it does include a referral component.
Does BixGrow Affiliate Marketing offer customer loyalty features?
BixGrow Affiliate Marketing includes a referral program, which can contribute to customer loyalty, but its primary focus is on affiliate partnerships rather than a comprehensive loyalty program.
Can BLOY Rewards Program & Loyalty integrate with affiliate marketing efforts?
While BLOY Rewards Program & Loyalty does not directly offer affiliate marketing features like commission management or affiliate recruitment, the referral reward system can indirectly support affiliate-like initiatives.
Which app offers more flexible commission options?
BixGrow Affiliate Marketing offers more flexible commission options, including cash payouts and coupon codes, catering to the needs of affiliates and influencers.
Which app has more user reviews?
BixGrow Affiliate Marketing has significantly more user reviews (1128) than BLOY Rewards Program & Loyalty (267), providing a larger sample size of user experiences.
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