BixGrow Affiliate Marketing vs E! ‑ Loyalty Program & Rewardsfor Shopify (2026)
BixGrow Affiliate Marketing and E! ‑ Loyalty Program & Rewards both aim to enhance customer retention and drive sales, but they approach this goal with distinct strategies. BixGrow focuses on affiliate and referral marketing, enabling merchants to leverage influencers, ambassadors, and existing customers through affiliate links, coupons, and multi-level marketing. This app is geared towards merchants actively seeking to expand their reach through external partnerships and robust affiliate programs. Conversely, E! ‑ Loyalty Program & Rewards centers on creating a fun, gamified loyalty experience directly on the Shopify store with points, VIP tiers, and a built-in referral program. This approach emphasizes direct customer engagement and building loyalty through internal reward systems. The core difference lies in whether the merchant wants to focus on external partnerships (BixGrow) or internal loyalty programs (E!).
At a Glance
BixGrow Affiliate Marketing
1,128 reviews
E! ‑ Loyalty Program & Rewards
275 reviews
Detailed Overview
BixGrow Affiliate Marketing
2-in-1 Affiliate marketing & Referral marketing program to drive sales from influencers, ambassadors
Key Features
- Flexible tracking methods: affiliate links, affiliate coupons & linked emails
- Convert existing customers into brand advocates through a referral program
- Integrate affiliate program with Shopify & access directly from Shopify toolbar
- Recruit affiliate & influencer with Multi-level Marketing (MLM) & marketplace
- Easy & transparent commission payouts with store credit, PayPal and more
E! ‑ Loyalty Program & Rewards
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Key Features
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral link. Refer and earn discounts!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Friendly 24/7 support, multi language translation & smart tracking / analytics
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating BixGrow Affiliate Marketing4.9/5 E! ‑ Loyalty Program & Rewards5/5 | ||
| Reviews | 1128 | 275 |
Reviews BixGrow Affiliate Marketing1128 E! ‑ Loyalty Program & Rewards275 | ||
| Focus | Affiliate & Referral Marketing | Loyalty & Rewards Program |
Focus BixGrow Affiliate MarketingAffiliate & Referral Marketing E! ‑ Loyalty Program & RewardsLoyalty & Rewards Program | ||
| Key Features | Affiliate links, coupons, MLM | Points, VIP tiers, Gamified Rewards |
Key Features BixGrow Affiliate MarketingAffiliate links, coupons, MLM E! ‑ Loyalty Program & RewardsPoints, VIP tiers, Gamified Rewards | ||
| Target Merchant | Businesses seeking influencer/affiliate partnerships | Businesses wanting to build in-house loyalty |
Target Merchant BixGrow Affiliate MarketingBusinesses seeking influencer/affiliate partnerships E! ‑ Loyalty Program & RewardsBusinesses wanting to build in-house loyalty | ||
| Payout Options | Cash, store credit, PayPal | Discounts, perks, exclusive offers |
Payout Options BixGrow Affiliate MarketingCash, store credit, PayPal E! ‑ Loyalty Program & RewardsDiscounts, perks, exclusive offers | ||
| Referral Type | Affiliate + Customer Referrals | Customer Referrals |
Referral Type BixGrow Affiliate MarketingAffiliate + Customer Referrals E! ‑ Loyalty Program & RewardsCustomer Referrals | ||
| Tracking Methods | Links, Coupons, Emails | Referral Links, Analytics |
Tracking Methods BixGrow Affiliate MarketingLinks, Coupons, Emails E! ‑ Loyalty Program & RewardsReferral Links, Analytics | ||
Our Verdict
If you're a business looking to significantly expand your reach by partnering with influencers, affiliates, and ambassadors, BixGrow Affiliate Marketing is the clear choice. Its robust affiliate management features, flexible tracking, and varied payout options make it ideal for businesses wanting to manage complex affiliate networks. However, if your priority is to build a direct and engaging loyalty program for your existing customers through points, rewards, and VIP tiers, E! ‑ Loyalty Program & Rewards is the better option. While it also includes a referral program, its primary strength lies in creating a fun and customizable loyalty experience on your Shopify store. The significantly higher review count for BixGrow suggests broader adoption and a longer track record, but E!'s perfect rating indicates very high satisfaction among its users.
Common Questions
Which app is easier to set up and use?
Both apps aim for user-friendliness, but E! ‑ Loyalty Program & Rewards, focusing on internal loyalty, might be slightly simpler to set up initially as it doesn't involve managing external affiliates. However, BixGrow's integration with Shopify's toolbar could streamline affiliate management once the program is established.
Which app is better for a small business with limited marketing budget?
E! ‑ Loyalty Program & Rewards might be more cost-effective initially for small businesses as it focuses on organic customer loyalty. BixGrow, while offering a broader reach, requires investment in commissions and affiliate management, which could strain a limited budget.
Can both apps be used together?
Yes, in theory. BixGrow can drive new customer acquisition through affiliates, while E! can focus on retaining them. However, this could lead to overlap and potential confusion for customers, so careful planning and messaging would be essential.
Does either app offer multi-language support?
E! ‑ Loyalty Program & Rewards specifically mentions multi-language translation, while BixGrow's description doesn't explicitly state it. Therefore, E! would likely be a better choice for businesses with a global customer base.
Which app provides more detailed analytics and reporting?
Both apps offer tracking and analytics, but E! explicitly mentions "smart tracking / analytics" while BixGrow focuses on tracking methods. Without further information, it's difficult to definitively say which provides more detailed reporting, but it's a key factor to consider when evaluating each app.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store