BixGrow Affiliate Marketing vs Swish (formerly Wishlist King)for Shopify (2026)
BixGrow Affiliate Marketing and Swish (formerly Wishlist King) are both Shopify apps aimed at increasing sales and customer loyalty, but they approach this goal from drastically different angles. BixGrow focuses on leveraging external partnerships through affiliate and referral programs. It provides tools for merchants to manage influencers, ambassadors, and existing customers, turning them into advocates with flexible commission structures. Swish, on the other hand, concentrates on enhancing the internal customer journey by enabling wishlists. This feature allows shoppers to save desired products and receive personalized notifications, aiming to convert browsing into purchases. The primary difference lies in their core functionality: BixGrow is an affiliate and referral marketing platform, while Swish is a wishlist solution. BixGrow helps to expand a merchant's reach through external partnerships, offering features like affiliate link generation, commission payouts, and multi-level marketing capabilities. Swish focuses on improving the shopping experience within the store, increasing customer engagement and conversion rates with wishlist functionalities, advanced analytics, and theme integration.
At a Glance
BixGrow Affiliate Marketing
1,128 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
BixGrow Affiliate Marketing
2-in-1 Affiliate marketing & Referral marketing program to drive sales from influencers, ambassadors
Key Features
- Flexible tracking methods: affiliate links, affiliate coupons & linked emails
- Convert existing customers into brand advocates through a referral program
- Integrate affiliate program with Shopify & access directly from Shopify toolbar
- Recruit affiliate & influencer with Multi-level Marketing (MLM) & marketplace
- Easy & transparent commission payouts with store credit, PayPal and more
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating BixGrow Affiliate Marketing4.9/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 1128 | 273 |
Reviews BixGrow Affiliate Marketing1128 Swish (formerly Wishlist King)273 | ||
| Core Functionality | Affiliate & Referral Marketing | Wishlist Solution |
Core Functionality BixGrow Affiliate MarketingAffiliate & Referral Marketing Swish (formerly Wishlist King)Wishlist Solution | ||
| Target Merchant | Merchants wanting to leverage influencers & ambassadors for sales growth | Merchants seeking to improve customer engagement and conversion rates within their store |
Target Merchant BixGrow Affiliate MarketingMerchants wanting to leverage influencers & ambassadors for sales growth Swish (formerly Wishlist King)Merchants seeking to improve customer engagement and conversion rates within their store | ||
| Integration Focus | Affiliate Networks, Shopify | Shopify Themes, Klaviyo, GA4, Meta |
Integration Focus BixGrow Affiliate MarketingAffiliate Networks, Shopify Swish (formerly Wishlist King)Shopify Themes, Klaviyo, GA4, Meta | ||
| Commission Structure | Flexible, Cash, Coupon Codes, Store Credit | N/A |
Commission Structure BixGrow Affiliate MarketingFlexible, Cash, Coupon Codes, Store Credit Swish (formerly Wishlist King)N/A | ||
| Customer Acquisition | Focus on external partners & referrals | Focus on improving existing customer's shopping journey |
Customer Acquisition BixGrow Affiliate MarketingFocus on external partners & referrals Swish (formerly Wishlist King)Focus on improving existing customer's shopping journey | ||
| Ease of Setup | Not explicitly mentioned, but implied through Shopify integration | Free setup & customization service |
Ease of Setup BixGrow Affiliate MarketingNot explicitly mentioned, but implied through Shopify integration Swish (formerly Wishlist King)Free setup & customization service | ||
| Value Proposition | Expand reach & sales through affiliate & referral programs | Increase sales & customer satisfaction with personalized wishlist experience |
Value Proposition BixGrow Affiliate MarketingExpand reach & sales through affiliate & referral programs Swish (formerly Wishlist King)Increase sales & customer satisfaction with personalized wishlist experience | ||
Our Verdict
BixGrow Affiliate Marketing is ideal for merchants who want to expand their reach and leverage external partners like influencers and ambassadors to drive sales through affiliate and referral programs. Its flexible commission structure and multi-level marketing capabilities make it suitable for building a large and engaged affiliate network. The large number of reviews suggests a more mature and widely adopted platform.
Swish (formerly Wishlist King) is a better fit for merchants who want to improve the shopping experience within their store and increase customer engagement. Its free setup and customization service, along with integrations with popular marketing tools like Klaviyo, GA4, and Meta, make it a valuable asset for driving conversions and fostering customer loyalty. Smaller review number could indicate newer app or more niche appeal.
Common Questions
Which app is better for increasing brand awareness?
BixGrow is likely better for increasing brand awareness due to its focus on affiliate and referral marketing. By partnering with influencers and ambassadors, merchants can reach a wider audience and generate more exposure for their brand.
Which app is easier to set up?
Swish offers a free setup and customization service, suggesting it may be easier to set up than BixGrow, though BixGrow emphasizes integration with Shopify.
Can both apps be used simultaneously?
Yes, theoretically, both apps can be used simultaneously. BixGrow would handle external marketing efforts through affiliates, while Swish would improve the internal shopping experience with wishlists. However, merchants should ensure their marketing efforts are coordinated.
Which app provides more detailed analytics?
Swish explicitly mentions 'advanced analytics' for wishlist curation, suggesting it offers more detailed insights into customer behavior related to wishlists. BixGrow focuses on tracking affiliate performance, so its analytics are geared towards that aspect.
Is BixGrow suitable for small businesses?
BixGrow is suitable for small businesses, particularly those looking to grow rapidly through affiliate marketing and word-of-mouth referrals. The flexible commission structure can be adapted to various budget constraints.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store