BixGrow Affiliate Marketing vs UpPromote Affiliate Marketingfor Shopify (2026)
Both BixGrow Affiliate Marketing and UpPromote Affiliate Marketing are highly-rated Shopify apps (4.9/5) designed to boost sales through affiliate and referral programs. UpPromote boasts significantly more reviews (2632) compared to BixGrow (1128), suggesting a larger user base and potentially greater market presence. BixGrow positions itself as a 2-in-1 affiliate and referral marketing solution specifically geared towards collaborating with influencers, ambassadors, and affiliates across platforms like TikTok, Instagram, YouTube, and blogs. It emphasizes ease of use for rewarding affiliates and integrating directly within the Shopify toolbar. UpPromote, on the other hand, is presented as a complete, trusted solution focused on automating affiliate management, fraud prevention, and commission calculation, with an emphasis on scalability for Shopify merchants. UpPromote also has a greater emphasis on building branded portals and signup pages for a professional affiliate experience.
At a Glance
BixGrow Affiliate Marketing
1,128 reviews
UpPromote Affiliate Marketing
2,632 reviews
Detailed Overview
BixGrow Affiliate Marketing
2-in-1 Affiliate marketing & Referral marketing program to drive sales from influencers, ambassadors
Key Features
- Flexible tracking methods: affiliate links, affiliate coupons & linked emails
- Convert existing customers into brand advocates through a referral program
- Integrate affiliate program with Shopify & access directly from Shopify toolbar
- Recruit affiliate & influencer with Multi-level Marketing (MLM) & marketplace
- Easy & transparent commission payouts with store credit, PayPal and more
UpPromote Affiliate Marketing
Complete, easy referral & affiliate program app, trusted by top brands & experts to scale up revenue
Key Features
- Boost partner trust with branded portals, signup pages & affiliate links
- Reward strategically using multiple programs with smart commission rules
- Prevent fraud via IP tracking, blocklists & activity monitoring.
- Grow your network through Marketplace, customer referrals & MLM
- Save admin hours with auto-approvals, discounts & automated PayPal payouts
Feature Comparison
| Rating | 4.9/5 | 4.9/5 |
Rating BixGrow Affiliate Marketing4.9/5 UpPromote Affiliate Marketing4.9/5 | ||
| Reviews | 1128 | 2632 |
Reviews BixGrow Affiliate Marketing1128 UpPromote Affiliate Marketing2632 | ||
| Focus | Influencer & Ambassador Marketing | Scalable Affiliate Program Management |
Focus BixGrow Affiliate MarketingInfluencer & Ambassador Marketing UpPromote Affiliate MarketingScalable Affiliate Program Management | ||
| Integration Emphasis | Shopify Toolbar Integration | Branded Portals & Signup Pages |
Integration Emphasis BixGrow Affiliate MarketingShopify Toolbar Integration UpPromote Affiliate MarketingBranded Portals & Signup Pages | ||
| Key Benefit | 2-in-1 Affiliate and Referral Program | Automation and Fraud Prevention |
Key Benefit BixGrow Affiliate Marketing2-in-1 Affiliate and Referral Program UpPromote Affiliate MarketingAutomation and Fraud Prevention | ||
| Commission Options | Cash or Coupon Codes | Multiple Programs with Smart Commission Rules |
Commission Options BixGrow Affiliate MarketingCash or Coupon Codes UpPromote Affiliate MarketingMultiple Programs with Smart Commission Rules | ||
| Network Growth | MLM & Marketplace | Marketplace, Customer Referrals & MLM |
Network Growth BixGrow Affiliate MarketingMLM & Marketplace UpPromote Affiliate MarketingMarketplace, Customer Referrals & MLM | ||
| Payout Methods | Store Credit, PayPal and More | Automated PayPal Payouts |
Payout Methods BixGrow Affiliate MarketingStore Credit, PayPal and More UpPromote Affiliate MarketingAutomated PayPal Payouts | ||
Our Verdict
For merchants primarily focused on leveraging influencers and ambassadors, and who desire a seamless integration within the Shopify toolbar along with the flexibility of rewarding affiliates with cash or coupons, BixGrow Affiliate Marketing may be the better choice. Its 2-in-1 program is also attractive if you want both referral and affiliate programs tightly integrated. However, for merchants prioritizing scalability, robust automation, fraud prevention, and a professional affiliate experience with branded portals, UpPromote Affiliate Marketing is the stronger option. The higher number of reviews also suggests broader adoption and a more mature platform. If you are a larger business looking for a proven affiliate solution, UpPromote's focus on automation and scalability is likely more beneficial.
Common Questions
Which app is easier to integrate with existing Shopify stores?
BixGrow emphasizes integration directly within the Shopify toolbar, suggesting a simpler initial setup for some users. UpPromote highlights its focus on scalable growth through affiliates and referral programs, suggesting that its integration is geared toward more complex, and larger stores.
Which app is better for preventing affiliate fraud?
UpPromote explicitly mentions fraud prevention through IP tracking, blocklists, and activity monitoring as a key feature. While BixGrow doesn't explicitly mention fraud prevention, it does have features on referral programs to expand word-of-mouth marketing.
Which app is more suitable for small businesses?
BixGrow's focus on influencer marketing and its 2-in-1 affiliate and referral program may make it more appealing to smaller businesses with limited resources. However, UpPromote's automation features can also save valuable time for small businesses.
Which app is better for businesses that want to create a strong brand identity for their affiliate program?
UpPromote is more suitable due to its focus on branded portals and signup pages, which help to create a professional and consistent brand experience for affiliates.
Which app allows for more commission structure customization?
UpPromote highlights 'multiple programs with smart commission rules,' implying more advanced and flexible commission structure options compared to BixGrow's more general mention of 'flexible commissions.'
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