BLOY Rewards Program & Loyalty vs Easy Wholesale Lock for B2Bfor Shopify (2026)
BLOY Rewards Program & Loyalty and Easy Wholesale Lock for B2B are both listed under the 'Customer Loyalty' Shopify category, but they address fundamentally different aspects of customer relationship management. BLOY is a comprehensive loyalty program app designed to boost retention and repeat purchases by rewarding customer actions and offering VIP tiers. Its strength lies in incentivizing customers and building a loyal customer base through a multifaceted reward system. On the other hand, Easy Wholesale Lock for B2B is an access management tool focused on controlling who sees what within a Shopify store. It's aimed at businesses needing granular control over content visibility, particularly for wholesale or member-only access. The core difference is in their function. BLOY is about rewarding existing and potential customers to foster loyalty, while Easy Wholesale Lock is about controlling access to specific content based on customer attributes or actions. Easy Wholesale Lock provides the functionality to hide prices, restrict access to pages based on order history or spend, and create wholesale sections, catering to B2B business needs. While both indirectly contribute to customer retention (by offering exclusive benefits or access), BLOY takes a direct and active approach by motivating customer behavior. Therefore, while listed under the same category, they serve distinct and almost non-overlapping needs for Shopify merchants.
At a Glance
BLOY Rewards Program & Loyalty
267 reviews
Easy Wholesale Lock for B2B
199 reviews
Detailed Overview
BLOY Rewards Program & Loyalty
Build a loyalty program to increase retention with points, rewards, VIP tiers, membership and POS.
Key Features
- Build and scale a customer loyalty program with points, rewards, and VIP tiers
- Reward purchases and actions with loyalty points customers actually redeem
- Design VIP tiers and memberships to drive higher repeat purchase behavior
- Activate referral rewards to grow retention-led customer acquisition
- Launch and optimize your loyalty program with confidence and 24/7 support
Easy Wholesale Lock for B2B
Access management tool for your store: restrict access to any page, hide price, wholesale page locks
Key Features
- Limit access to any type of content: Pages, Products, Collections, Blogs, Cart
- Grant access to any group of customers by the number of orders, money spent
- Add more precise access rules with any combination of customer information
- Specify the products you would like to lock or exclude instead using tags
- Hide your prices from general public with "Login to see price" feature
Feature Comparison
| Rating | 5/5 | 4.2/5 |
Rating BLOY Rewards Program & Loyalty5/5 Easy Wholesale Lock for B2B4.2/5 | ||
| Reviews | 267 | 199 |
Reviews BLOY Rewards Program & Loyalty267 Easy Wholesale Lock for B2B199 | ||
| Primary Function | Loyalty Program | Access Restriction |
Primary Function BLOY Rewards Program & LoyaltyLoyalty Program Easy Wholesale Lock for B2BAccess Restriction | ||
| Target Merchant | B2C | B2B and B2C with access control needs |
Target Merchant BLOY Rewards Program & LoyaltyB2C Easy Wholesale Lock for B2BB2B and B2C with access control needs | ||
| Key Feature 1 | Points, Rewards, VIP Tiers | Content Access Control by Customer Group |
Key Feature 1 BLOY Rewards Program & LoyaltyPoints, Rewards, VIP Tiers Easy Wholesale Lock for B2BContent Access Control by Customer Group | ||
| Key Feature 2 | Referral Rewards | Hide Prices |
Key Feature 2 BLOY Rewards Program & LoyaltyReferral Rewards Easy Wholesale Lock for B2BHide Prices | ||
| Key Feature 3 | 24/7 Support | Precise Access Rules with Customer Info |
Key Feature 3 BLOY Rewards Program & Loyalty24/7 Support Easy Wholesale Lock for B2BPrecise Access Rules with Customer Info | ||
| Value Proposition | Increase customer lifetime value through loyalty and rewards | Control content visibility and manage wholesale access |
Value Proposition BLOY Rewards Program & LoyaltyIncrease customer lifetime value through loyalty and rewards Easy Wholesale Lock for B2BControl content visibility and manage wholesale access | ||
| Ease of Use (Implied) | Potentially complex setup with multiple features | Likely simpler setup focused on specific access rules |
Ease of Use (Implied) BLOY Rewards Program & LoyaltyPotentially complex setup with multiple features Easy Wholesale Lock for B2BLikely simpler setup focused on specific access rules | ||
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Our Verdict
For B2C merchants primarily focused on increasing customer retention through a traditional loyalty program with points, rewards, and VIP tiers, BLOY Rewards Program & Loyalty is the superior choice. Its 5-star rating and focus on driving repeat purchases make it ideal for businesses looking to incentivize customer behavior. However, for businesses, especially B2B merchants, needing to control access to specific content, hide prices, or manage wholesale sections, Easy Wholesale Lock for B2B is the recommended app. Its access management features provide the flexibility needed to cater to specific customer segments and business models. A merchant might even benefit from using both apps in tandem if they need a comprehensive loyalty program *and* granular access control.
Common Questions
Can both apps be used together?
Yes, they can be used together. BLOY focuses on loyalty programs, while Easy Wholesale Lock focuses on access control. A business could use both for a comprehensive approach to customer management.
Is BLOY suitable for a B2B business?
While BLOY is primarily targeted towards B2C businesses, its loyalty and reward features could be adapted for a B2B context if the business wants to reward specific actions or milestones by business customers.
Does Easy Wholesale Lock offer loyalty program features?
No, Easy Wholesale Lock does not directly offer loyalty program features like points and rewards. Its focus is on access control based on customer attributes.
Which app is easier to set up?
Based on the descriptions, Easy Wholesale Lock likely has a simpler setup as it focuses on specific access rules, while BLOY, with its many features for building a comprehensive loyalty program, might require more configuration.
Which app offers better customer support?
BLOY explicitly mentions 24/7 support, suggesting it offers more comprehensive support compared to Easy Wholesale Lock, which doesn't mention its support availability.
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