BLOY Rewards Program & Loyalty vs Easy Wholesale Lock for B2Bfor Shopify (2026)
BLOY Rewards Program & Loyalty focuses on building comprehensive customer loyalty programs designed to increase retention and repeat purchases through points, rewards, VIP tiers, and referral programs. Its positioning centers around driving customer lifetime value and scaling loyalty initiatives with ease, backed by 24/7 support. It caters to businesses seeking to implement a full-fledged customer retention strategy. Easy Wholesale Lock for B2B, on the other hand, provides tools for access management within a Shopify store, primarily geared towards B2B operations or those requiring restricted content access. It allows merchants to control who sees specific pages, products, collections, or prices based on customer login status, order history, spending habits, or subscription status. The app emphasizes flexibility in managing access rules to different types of content, providing a controlled environment for specific customer segments. While both apps touch on the 'customer loyalty' category, they address completely different needs. One builds rewards-based loyalty programs (BLOY) and the other controls access to content (Easy Wholesale Lock). Merchants need to carefully consider their business goals when choosing between the two.
At a Glance
BLOY Rewards Program & Loyalty
267 reviews
Easy Wholesale Lock for B2B
199 reviews
Detailed Overview
BLOY Rewards Program & Loyalty
Build a loyalty program to increase retention with points, rewards, VIP tiers, membership and POS.
Key Features
- Build and scale a customer loyalty program with points, rewards, and VIP tiers
- Reward purchases and actions with loyalty points customers actually redeem
- Design VIP tiers and memberships to drive higher repeat purchase behavior
- Activate referral rewards to grow retention-led customer acquisition
- Launch and optimize your loyalty program with confidence and 24/7 support
Easy Wholesale Lock for B2B
Access management tool for your store: restrict access to any page, hide price, wholesale page locks
Key Features
- Limit access to any type of content: Pages, Products, Collections, Blogs, Cart
- Grant access to any group of customers by the number of orders, money spent
- Add more precise access rules with any combination of customer information
- Specify the products you would like to lock or exclude instead using tags
- Hide your prices from general public with "Login to see price" feature
Feature Comparison
| Rating | 5/5 | 4.2/5 |
Rating BLOY Rewards Program & Loyalty5/5 Easy Wholesale Lock for B2B4.2/5 | ||
| Reviews | 267 | 199 |
Reviews BLOY Rewards Program & Loyalty267 Easy Wholesale Lock for B2B199 | ||
| Core Function | Customer Loyalty & Rewards Program | Content & Access Restriction |
Core Function BLOY Rewards Program & LoyaltyCustomer Loyalty & Rewards Program Easy Wholesale Lock for B2BContent & Access Restriction | ||
| Target Audience | Merchants aiming to build a comprehensive loyalty program | Merchants with B2B operations or those needing to restrict content access |
Target Audience BLOY Rewards Program & LoyaltyMerchants aiming to build a comprehensive loyalty program Easy Wholesale Lock for B2BMerchants with B2B operations or those needing to restrict content access | ||
| Key Feature Differentiation | Points, Rewards, VIP Tiers, Referral Programs | Content Lockdown, Price Hiding, Access Rules based on Order History/Spending |
Key Feature Differentiation BLOY Rewards Program & LoyaltyPoints, Rewards, VIP Tiers, Referral Programs Easy Wholesale Lock for B2BContent Lockdown, Price Hiding, Access Rules based on Order History/Spending | ||
| Ease of Use (Inferred) | Implied focus on scalability and optimization with 24/7 support suggesting ease of use focus | Flexible rules based on various customer parameters may require more complex setup |
Ease of Use (Inferred) BLOY Rewards Program & LoyaltyImplied focus on scalability and optimization with 24/7 support suggesting ease of use focus Easy Wholesale Lock for B2BFlexible rules based on various customer parameters may require more complex setup | ||
| Value Proposition | Increased customer retention and lifetime value through engaging loyalty programs | Controlled access to content, optimized for B2B or specialized customer segments |
Value Proposition BLOY Rewards Program & LoyaltyIncreased customer retention and lifetime value through engaging loyalty programs Easy Wholesale Lock for B2BControlled access to content, optimized for B2B or specialized customer segments | ||
| Customer Support | 24/7 support | Not specified |
Customer Support BLOY Rewards Program & Loyalty24/7 support Easy Wholesale Lock for B2BNot specified | ||
Our Verdict
For merchants looking to foster customer loyalty through a traditional rewards system, BLOY Rewards Program & Loyalty is the clear choice. Its comprehensive feature set, stellar rating, and robust support make it well-suited for building a scalable loyalty program. If your goal is to increase customer retention through a loyalty program then BLOY is the better option.
However, merchants operating in a B2B context or needing to control access to sensitive content should opt for Easy Wholesale Lock for B2B. Its focus on access management and content restriction makes it ideal for wholesale operations or businesses offering exclusive content to specific customer groups. Easy Wholesale Lock is also a solid choice for businesses with products or services they may only want to offer to established customers.
Common Questions
Can both apps be used together?
Potentially, but it's likely redundant. BLOY builds customer loyalty through rewards, while Easy Wholesale Lock restricts content. They address separate needs.
Is BLOY suitable for B2B?
While it's focused on loyalty, its VIP tier and referral features could be adapted for B2B. However, Easy Wholesale Lock provides more direct B2B-specific access control.
Does Easy Wholesale Lock offer customer support?
The description doesn't explicitly mention support. Further investigation may be needed to confirm support availability.
Which app is easier to set up?
BLOY's focus on scalable optimization and 24/7 support suggests a simpler initial setup. Easy Wholesale Lock's flexible rules might require more configuration.
Which app is better for increasing sales?
BLOY directly aims to increase sales through reward-driven repeat purchases. Easy Wholesale Lock can indirectly increase sales by creating exclusivity and incentivizing larger order or subscription levels, unlocking pre-order benefits, etc. with a wholesale club.
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