BLOY Rewards Program & Loyalty and Koin Cashback & Store Credit both offer loyalty and rewards programs for Shopify merchants in 2026, but they approach customer retention with different methodologies. BLOY emphasizes a comprehensive loyalty program with points, rewards, VIP tiers, and referral programs, providing a robust set of features for merchants seeking deep engagement. In contrast, Koin focuses primarily on cashback and store credit, offering a streamlined approach for rewarding customer actions and driving repeat purchases through native Shopify store credit functionality. BLOY is positioned as a more all-encompassing loyalty solution, whereas Koin is targeted towards simplicity and direct incentives. This difference is reflected in their feature sets, support levels, and integrations. Koin also explicitly mentions targeting Shopify Plus merchants with B2B capabilities, suggesting a focus on larger or more complex operations. BLOY's emphasis on 24/7 support indicates a focus on ease of use and accessibility for a broader range of merchants.
267 reviews
57 reviews
Build a loyalty program to increase retention with points, rewards, VIP tiers, membership and POS.
Use native Store Credit to set cashback and rewards for any customer action that drives retention.
| Rating | 5/5 | 5/5 |
Rating BLOY Rewards Program & Loyalty5/5 Koin Cashback & Store Credit5/5 | ||
| Reviews | 267 | 57 |
Reviews BLOY Rewards Program & Loyalty267 Koin Cashback & Store Credit57 | ||
| Loyalty Program Type | Points, Rewards, VIP Tiers, Referrals | Cashback & Store Credit |
Loyalty Program Type BLOY Rewards Program & LoyaltyPoints, Rewards, VIP Tiers, Referrals Koin Cashback & Store CreditCashback & Store Credit | ||
| Key Focus | Comprehensive loyalty program building | Streamlined cashback and store credit rewards |
Key Focus BLOY Rewards Program & LoyaltyComprehensive loyalty program building Koin Cashback & Store CreditStreamlined cashback and store credit rewards | ||
| Customer Support | 24/7 Support | Not specified, assumed standard |
Customer Support BLOY Rewards Program & Loyalty24/7 Support Koin Cashback & Store CreditNot specified, assumed standard | ||
| B2B Support | Not Specified | Yes, Shopify Plus support for B2B companies |
B2B Support BLOY Rewards Program & LoyaltyNot Specified Koin Cashback & Store CreditYes, Shopify Plus support for B2B companies | ||
| Integration | POS System Support | Shopify Flow templates |
Integration BLOY Rewards Program & LoyaltyPOS System Support Koin Cashback & Store CreditShopify Flow templates | ||
| Target Audience | Broad range of Shopify stores | D2C and B2B (Shopify Plus) |
Target Audience BLOY Rewards Program & LoyaltyBroad range of Shopify stores Koin Cashback & Store CreditD2C and B2B (Shopify Plus) | ||
For Shopify merchants seeking a complete and customizable loyalty program with points, VIP tiers, and referral capabilities, BLOY Rewards Program & Loyalty is the stronger choice. Its comprehensive feature set and 24/7 support cater to a wider range of businesses. However, if a merchant prioritizes simplicity and a direct cashback/store credit reward system, particularly if they operate a Shopify Plus store with B2B clients, Koin Cashback & Store Credit is the better option. Koin's focus on native store credit and Shopify Flow integration offers a more streamlined and targeted approach to customer retention. Smaller stores or those needing extensive onboarding and ongoing support might find BLOY more appealing due to its documented support commitment and broader feature set.
Based on the provided descriptions, Koin Cashback & Store Credit may be easier to set up due to its focus on a simpler cashback/store credit system. However, BLOY Rewards Program & Loyalty likely provides comprehensive onboarding and support materials, potentially mitigating the complexity of its more extensive feature set.
Koin Cashback & Store Credit explicitly supports B2B company locations on Shopify Plus, making it the better choice for merchants with B2B operations on the Shopify Plus platform.
BLOY Rewards Program & Loyalty likely offers more customization options due to its points, rewards, VIP tiers, and referral program features. It provides a wider range of tools for building a tailored loyalty experience.
Koin Cashback & Store Credit explicitly offers a feature to migrate existing loyalty points into store credit. BLOY Rewards Program & Loyalty does not specify data migration capabilities.
BLOY Rewards Program & Loyalty might be preferable for smaller stores without dedicated technical staff due to its emphasis on 24/7 support. Koin Cashback & Store Credit's simpler interface and Shopify Flow integrations could also be a good fit, but the lack of a stated support level could be a factor.
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