In 2026, BLOY Rewards Program & Loyalty and Recurpay: Subscriptions app both boast a perfect 5/5 rating on the Shopify app store, but cater to distinct merchant needs within the realm of customer retention and revenue generation. BLOY focuses on building comprehensive loyalty programs that incentivize repeat purchases through points, rewards, VIP tiers, and referrals, primarily targeting merchants aiming to cultivate customer loyalty and increase lifetime value. The key here is rewarding actions beyond just purchases, fostering a deeper connection with customers. Recurpay, on the other hand, is a subscription management solution designed to unlock recurring revenue streams through flexible subscription plans, automated payments, and a customer-friendly portal. Its strengths lie in streamlining subscription management, offering upfront payments, and giving customers control over their subscriptions (skipping, pausing, canceling). Recurpay primarily targets businesses offering subscription-based products or services looking for robust and reliable recurring payment solutions with easy setup and strong customer support. While both share the Customer Loyalty category, their core functionality and target merchant profiles are significantly different.
267 reviews
400 reviews
Build a loyalty program to increase retention with points, rewards, VIP tiers, membership and POS.
Subscriptions app to unlock recurring revenue with intuitive customer portal & 24/7 human support.
| Rating | 5/5 | 5/5 |
Rating BLOY Rewards Program & Loyalty5/5 Recurpay: Subscriptions app5/5 | ||
| Reviews | 267 | 400 |
Reviews BLOY Rewards Program & Loyalty267 Recurpay: Subscriptions app400 | ||
| Core Functionality | Loyalty Program Management | Subscription Management |
Core Functionality BLOY Rewards Program & LoyaltyLoyalty Program Management Recurpay: Subscriptions appSubscription Management | ||
| Key Features | Points, Rewards, VIP Tiers, Referrals | Recurring Payments, Customer Portal, Subscription Customization |
Key Features BLOY Rewards Program & LoyaltyPoints, Rewards, VIP Tiers, Referrals Recurpay: Subscriptions appRecurring Payments, Customer Portal, Subscription Customization | ||
| Target Merchant | Businesses seeking to build customer loyalty and increase repeat purchases. | Businesses offering subscription-based products or services. |
Target Merchant BLOY Rewards Program & LoyaltyBusinesses seeking to build customer loyalty and increase repeat purchases. Recurpay: Subscriptions appBusinesses offering subscription-based products or services. | ||
| Support | 24/7 Support | 24/7 Live Human Support |
Support BLOY Rewards Program & Loyalty24/7 Support Recurpay: Subscriptions app24/7 Live Human Support | ||
| Value Proposition | Increased Customer Lifetime Value through loyalty programs. | Recurring Revenue and Streamlined Subscription Management. |
Value Proposition BLOY Rewards Program & LoyaltyIncreased Customer Lifetime Value through loyalty programs. Recurpay: Subscriptions appRecurring Revenue and Streamlined Subscription Management. | ||
| Customization | Design VIP tiers and memberships | Design custom subscription widget, full API access |
Customization BLOY Rewards Program & LoyaltyDesign VIP tiers and memberships Recurpay: Subscriptions appDesign custom subscription widget, full API access | ||
The choice between BLOY Rewards Program & Loyalty and Recurpay: Subscriptions app hinges on the merchant's primary business model and objectives. If the goal is to cultivate customer loyalty and incentivize repeat purchases through a multifaceted rewards program, BLOY is the clear winner. It offers a comprehensive suite of features designed to build lasting customer relationships and increase lifetime value.
However, if the business operates on a subscription basis and seeks to automate recurring payments, provide customers with self-service subscription management tools, and unlock recurring revenue streams, Recurpay is the superior choice. Its focus on subscription management, upfront payments, and customer empowerment makes it an ideal solution for subscription-based businesses. Merchants with a traditional, product-based business model that *also* want to explore subscriptions might be better served by Recurpay in conjunction with other loyalty solutions.
BLOY Rewards Program & Loyalty is specifically designed to increase customer lifetime value through its comprehensive loyalty program features, including points, rewards, VIP tiers, and referral programs.
Recurpay: Subscriptions app excels at managing recurring payments through its automated subscription management features, flexible renewal options, and customer portal.
Potentially, but their functionalities overlap only slightly. A merchant could use Recurpay for subscription products and BLOY for non-subscription products to reward repeat purchases. However, careful planning is needed to avoid customer confusion.
Both apps offer 24/7 support, but Recurpay highlights '24/7 live human support,' which may provide a more immediate and personalized experience.
Recurpay's description mentions a 'quick and easy setup that works within minutes,' suggesting it may be easier to get started with for subscription management.
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