BLOY Rewards Program & Loyalty and Shopify Planet, while both listed under the 'Customer Loyalty' category on Shopify, serve vastly different purposes and target different merchant needs. BLOY focuses on building a comprehensive loyalty program with points, rewards, VIP tiers, and referral systems to drive customer retention and repeat purchases. Its core value proposition is increasing customer lifetime value through engagement and incentivization. Shopify Planet, on the other hand, concentrates on offering carbon-neutral shipping options to appeal to environmentally conscious consumers, leveraging the growing trend of sustainable shopping. Its strength lies in attracting and retaining customers who prioritize environmental responsibility. They are not necessarily competing apps, but rather complementary tools for different aspects of customer engagement.
267 reviews
72 reviews
Build a loyalty program to increase retention with points, rewards, VIP tiers, membership and POS.
Offer carbon-neutral shipping on any order, and use badges and widgets to reach modern shoppers.
| Rating | 5/5 | 3.2/5 |
Rating BLOY Rewards Program & Loyalty5/5 Shopify Planet3.2/5 | ||
| Reviews | 267 | 72 |
Reviews BLOY Rewards Program & Loyalty267 Shopify Planet72 | ||
| Core Functionality | Comprehensive Loyalty Program | Carbon-Neutral Shipping |
Core Functionality BLOY Rewards Program & LoyaltyComprehensive Loyalty Program Shopify PlanetCarbon-Neutral Shipping | ||
| Target Merchant | Merchants focused on increasing customer lifetime value and repeat purchases through loyalty programs. | Merchants targeting environmentally conscious consumers and enhancing brand sustainability image. |
Target Merchant BLOY Rewards Program & LoyaltyMerchants focused on increasing customer lifetime value and repeat purchases through loyalty programs. Shopify PlanetMerchants targeting environmentally conscious consumers and enhancing brand sustainability image. | ||
| Key Features | Points, rewards, VIP tiers, referral programs, 24/7 support | Carbon-neutral shipping options, badges, widgets, marketing assets. |
Key Features BLOY Rewards Program & LoyaltyPoints, rewards, VIP tiers, referral programs, 24/7 support Shopify PlanetCarbon-neutral shipping options, badges, widgets, marketing assets. | ||
| Ease of Use (Inferred) | Likely requires setup and configuration of loyalty rules | Simple install and plan selection |
Ease of Use (Inferred) BLOY Rewards Program & LoyaltyLikely requires setup and configuration of loyalty rules Shopify PlanetSimple install and plan selection | ||
| Value Proposition | Increased customer retention and repeat purchases | Attract and retain environmentally conscious customers; increase conversion rates due to sustainability appeal. |
Value Proposition BLOY Rewards Program & LoyaltyIncreased customer retention and repeat purchases Shopify PlanetAttract and retain environmentally conscious customers; increase conversion rates due to sustainability appeal. | ||
| Customer Support | 24/7 support | Not specified |
Customer Support BLOY Rewards Program & Loyalty24/7 support Shopify PlanetNot specified | ||
For merchants primarily focused on boosting customer loyalty through points, rewards, and tiered programs, BLOY Rewards Program & Loyalty is the clear choice. Its robust feature set and high ratings indicate a strong ability to deliver on its promise of increasing customer lifetime value. Shopify Planet is better suited for merchants looking to appeal to environmentally conscious shoppers and enhance their brand's sustainability image. While its rating is lower, the app provides a straightforward solution for offering carbon-neutral shipping. A merchant could even use both apps to foster loyalty and address environmental concerns.
Shopify Planet likely offers a simpler setup, primarily involving installation and plan selection. BLOY, with its extensive features for creating a loyalty program, would likely require more configuration to define points, rewards, and tier structures.
Yes, the apps are complementary. BLOY addresses customer loyalty through a rewards program, while Shopify Planet addresses sustainability. Using both could strengthen customer relationships and appeal to a wider range of values.
For a brand new store, Shopify Planet might offer a quicker win in terms of attracting environmentally conscious customers. BLOY, while powerful, might be more beneficial once the store has established a customer base to whom the loyalty program can be marketed.
Based on the descriptions, BLOY offers 24/7 support, providing a distinct advantage in terms of assistance with setup and ongoing management. Shopify Planet does not explicitly mention its support offerings.
BLOYS likely to generate more long-term revenue by increasing customer lifetime value. Repeat customers are more valuable than new customers. Shopify Planet is still revenue generating, but only to the degree that it reduces churn and increases conversion.
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store