BLOY Rewards Program & Loyalty vs Simplee Memberships & Loyaltyfor Shopify (2026)
Both BLOY Rewards Program & Loyalty and Simplee Memberships & Loyalty are highly-rated Shopify apps (5/5) falling within the Customer loyalty and Loyalty and rewards categories. However, they cater to different merchant needs. BLOY focuses on building a comprehensive, points-based loyalty program with VIP tiers, referral rewards, and a strong emphasis on driving repeat purchases through redeemable rewards. Its strength lies in rewarding a broad range of customer actions and fostering long-term customer engagement. It has significantly more reviews (267) than Simplee. Simplee, on the other hand, centers around paid membership programs with recurring billing, gated content, and exclusive perks like discounts and store credits. Simplee targets merchants looking to create a subscription-based loyalty model, similar to Costco or Amazon Prime, where customers pay for membership benefits. Its features like recurring billing, gated content, and free trials make it suitable for businesses offering exclusive content or services to members. While both apps aim to increase customer retention, BLOY emphasizes points-based rewards and broad customer engagement, while Simplee focuses on paid memberships and exclusive access. The choice between them depends heavily on the desired loyalty program structure and monetization strategy.
At a Glance
BLOY Rewards Program & Loyalty
267 reviews
Simplee Memberships & Loyalty
74 reviews
Detailed Overview
BLOY Rewards Program & Loyalty
Build a loyalty program to increase retention with points, rewards, VIP tiers, membership and POS.
Key Features
- Build and scale a customer loyalty program with points, rewards, and VIP tiers
- Reward purchases and actions with loyalty points customers actually redeem
- Design VIP tiers and memberships to drive higher repeat purchase behavior
- Activate referral rewards to grow retention-led customer acquisition
- Launch and optimize your loyalty program with confidence and 24/7 support
Simplee Memberships & Loyalty
Paid loyalty, recurring memberships, free trials. Give members discounts, credits, restrict content
Key Features
- Recurring billing → setup fees, free or discounted trials, fixed billing dates
- Gated Content → restrict access to products, blogs, pages, collections, etc...
- Discounts → product / shipping discounts on first (yes first!) and future orders
- Integrations → connect to Flow, send emails via Klaviyo or Omnisend
- Store Credits → give members cash back for first or all membership orders
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating BLOY Rewards Program & Loyalty5/5 Simplee Memberships & Loyalty5/5 | ||
| Reviews | 267 | 74 |
Reviews BLOY Rewards Program & Loyalty267 Simplee Memberships & Loyalty74 | ||
| Core Focus | Points-based loyalty program | Paid membership program |
Core Focus BLOY Rewards Program & LoyaltyPoints-based loyalty program Simplee Memberships & LoyaltyPaid membership program | ||
| Key Feature: Reward Actions | Rewards various customer actions with points | Gated content based on membership level |
Key Feature: Reward Actions BLOY Rewards Program & LoyaltyRewards various customer actions with points Simplee Memberships & LoyaltyGated content based on membership level | ||
| Monetization | Drives revenue through repeat purchases | Direct revenue through membership fees |
Monetization BLOY Rewards Program & LoyaltyDrives revenue through repeat purchases Simplee Memberships & LoyaltyDirect revenue through membership fees | ||
| Target Merchant | Businesses seeking broad customer loyalty and engagement | Businesses offering exclusive content or services via subscription |
Target Merchant BLOY Rewards Program & LoyaltyBusinesses seeking broad customer loyalty and engagement Simplee Memberships & LoyaltyBusinesses offering exclusive content or services via subscription | ||
| Integration | Not mentioned | Flow, Klaviyo, Omnisend |
Integration BLOY Rewards Program & LoyaltyNot mentioned Simplee Memberships & LoyaltyFlow, Klaviyo, Omnisend | ||
| Support | 24/7 support | Free Installation Request |
Support BLOY Rewards Program & Loyalty24/7 support Simplee Memberships & LoyaltyFree Installation Request | ||
| VIP Tiers | Yes | Implied through membership levels |
VIP Tiers BLOY Rewards Program & LoyaltyYes Simplee Memberships & LoyaltyImplied through membership levels | ||
Our Verdict
If you're looking to build a comprehensive loyalty program that rewards a wide range of customer actions with points and redeemable rewards, BLOY Rewards Program & Loyalty is the better choice. Its robust features for VIP tiers and referral programs, combined with 24/7 support, make it a solid option for businesses seeking to drive long-term customer engagement and repeat purchases.
However, if you're aiming to create a subscription-based loyalty model with paid memberships and exclusive content or services, Simplee Memberships & Loyalty is the more suitable solution. Its recurring billing, gated content, and store credit features make it ideal for businesses offering exclusive perks to paying members, creating a recurring revenue stream similar to Costco or Amazon Prime. The integrations with Klaviyo and Omnisend are also beneficial for marketing automation.
Common Questions
Which app is easier to set up?
Based on the descriptions, it's difficult to definitively say which is easier to set up. BLOY highlights 24/7 support, which suggests a potentially more complex setup requiring assistance. Simplee offers free installation upon request, implying some complexity as well. User reviews not analyzed here would provide more insight.
Which app is better for a new Shopify store?
It depends on the business model. If the new store wants to immediately implement a paid membership program, Simplee is more direct. However, BLOY's point system could be implemented more gradually, making it easier to integrate into an existing marketing strategy. The choice depends on how quickly the store wants to monetize loyalty.
Can both apps be used together?
Technically, yes, but it's likely redundant and could confuse customers. Implementing both a points-based loyalty system (BLOY) and a paid membership (Simplee) simultaneously might be overwhelming. It's generally better to focus on one core loyalty strategy.
Which app offers more customization?
Simplee explicitly mentions a 'fully customizable' member portal. While BLOY offers customization in reward structures, Simplee seems to provide more control over the membership experience through content gating and portal design. This makes Simplee the better option for brands that want to maintain tight control over the member experience.
Which app is better for stores using a POS system?
Both apps mention POS integration. BLOY emphasizes rewarding purchases while Simplee mentions discounts on POS. The apps are similar in their usefulness. The choice is more based on whether you want a general loyalty app to include POS, or a membership program that provides discounts.
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