BLOY Rewards Program & Loyalty vs SureBright Product Protectionfor Shopify (2026)
BLOY Rewards Program & Loyalty and SureBright Product Protection both operate within the 'Customer loyalty' category on Shopify, but they address drastically different aspects of customer retention. BLOY focuses on building a comprehensive loyalty program with points, rewards, VIP tiers, and referrals to incentivize repeat purchases and increase customer lifetime value. It's geared toward merchants who want a proactive, multifaceted approach to loyalty through gamification and incentivized customer actions. SureBright, on the other hand, offers product protection plans (extended warranty and shipping insurance) to increase customer trust and generate revenue through profit sharing on plan sales. The core difference lies in their value proposition. BLOY aims to cultivate long-term loyalty by rewarding customer engagement and purchasing habits. SureBright focuses on providing peace of mind and protection against potential product mishaps, turning what could be negative experiences into positive ones. While both apps aim to improve customer loyalty, BLOY does so by directly incentivizing continued engagement, while SureBright does so by reducing customer risk and providing valuable protection services. The larger number of reviews (267 vs 38) for BLOY suggests a broader adoption rate, possibly reflecting the more universal appeal of a classic loyalty program compared to product protection, which may be more niche dependent.
At a Glance
BLOY Rewards Program & Loyalty
267 reviews
SureBright Product Protection
38 reviews
Detailed Overview
BLOY Rewards Program & Loyalty
Build a loyalty program to increase retention with points, rewards, VIP tiers, membership and POS.
Key Features
- Build and scale a customer loyalty program with points, rewards, and VIP tiers
- Reward purchases and actions with loyalty points customers actually redeem
- Design VIP tiers and memberships to drive higher repeat purchase behavior
- Activate referral rewards to grow retention-led customer acquisition
- Launch and optimize your loyalty program with confidence and 24/7 support
SureBright Product Protection
Protect customers’ purchases in transit and use, earn their loyalty, & profit through revenue share!
Key Features
- Instantly boost profits with extended warranty and shipping insurance upsells
- Exhaustive and customizable coverage on 50+ product categories
- Customize every detail to match your brand's look and feel
- Easy setup, no time commitment, real-time and transparent revenue tracking
- 24x7 support and online claim filing in under 5-minutes
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating BLOY Rewards Program & Loyalty5/5 SureBright Product Protection5/5 | ||
| Reviews | 267 | 38 |
Reviews BLOY Rewards Program & Loyalty267 SureBright Product Protection38 | ||
| Core Function | Customer Loyalty Program (Points, VIP Tiers, Referrals) | Product Protection (Extended Warranty & Shipping Insurance) |
Core Function BLOY Rewards Program & LoyaltyCustomer Loyalty Program (Points, VIP Tiers, Referrals) SureBright Product ProtectionProduct Protection (Extended Warranty & Shipping Insurance) | ||
| Revenue Model | Increased Sales & Retention | Revenue Share on Protection Plans |
Revenue Model BLOY Rewards Program & LoyaltyIncreased Sales & Retention SureBright Product ProtectionRevenue Share on Protection Plans | ||
| Customer Benefit | Rewards, Exclusive Perks, VIP Status | Protection against damage and loss, Peace of Mind |
Customer Benefit BLOY Rewards Program & LoyaltyRewards, Exclusive Perks, VIP Status SureBright Product ProtectionProtection against damage and loss, Peace of Mind | ||
| Merchant Focus | Driving Repeat Purchases and LTV | Boosting Trust, Adding Value at Purchase |
Merchant Focus BLOY Rewards Program & LoyaltyDriving Repeat Purchases and LTV SureBright Product ProtectionBoosting Trust, Adding Value at Purchase | ||
| Setup Effort | Requires planning and management of rewards system | Easy setup, Minimal Time Commitment |
Setup Effort BLOY Rewards Program & LoyaltyRequires planning and management of rewards system SureBright Product ProtectionEasy setup, Minimal Time Commitment | ||
| Support | 24/7 Support | 24x7 Support and Online Claim Filing |
Support BLOY Rewards Program & Loyalty24/7 Support SureBright Product Protection24x7 Support and Online Claim Filing | ||
Our Verdict
For merchants seeking to actively cultivate long-term loyalty through a comprehensive program involving points, rewards, and VIP tiers, BLOY Rewards Program & Loyalty is the better choice. It provides a structured approach to incentivizing customer engagement and increasing lifetime value. Its higher number of reviews also suggests a more established track record.
However, if a merchant prioritizes offering immediate value and peace of mind at the point of purchase, while also generating a new revenue stream, SureBright Product Protection is the more suitable option. It's particularly beneficial for businesses selling products prone to damage or loss, or those looking to enhance customer trust by offering robust protection plans without significant ongoing management.
Common Questions
Which app is easier to set up and manage?
SureBright Product Protection appears to be easier to set up and manage, as it highlights 'easy setup, no time commitment' in its key features. BLOY, while offering 24/7 support, requires more upfront planning and ongoing management of the rewards program structure.
Which app is better for increasing average order value (AOV)?
SureBright Product Protection can directly increase AOV by adding the cost of the protection plan to the order. BLOY's impact on AOV is indirect, relying on increased purchase frequency and potentially upselling to higher VIP tiers.
Which app requires more active marketing?
BLOY Rewards Program & Loyalty likely requires more active marketing to promote the loyalty program and encourage customer participation. SureBright's product protection can be presented as a straightforward add-on at checkout, requiring less ongoing promotional effort.
Which app is better for high-value or fragile products?
SureBright Product Protection is particularly well-suited for high-value or fragile products, as it directly addresses the risk of damage or loss, providing valuable protection to customers. BLOY offers no protection in these scenarios.
How does each app contribute to customer lifetime value (CLTV)?
BLOY directly aims to increase CLTV through its loyalty program, encouraging repeat purchases and fostering a sense of loyalty. SureBright increases CLTV by building customer trust and satisfaction through reliable product protection, making customers more likely to return for future purchases.
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