BLOY Rewards Program & Loyalty vs Swish (formerly Wishlist King)for Shopify (2026)
BLOY Rewards Program & Loyalty and Swish (formerly Wishlist King) both maintain a perfect 5/5 rating in the Shopify app store as of 2026, but cater to distinct needs within the broader "Customer loyalty" category. BLOY focuses on building comprehensive loyalty programs, incentivizing repeat purchases through points, rewards, VIP tiers, and referral programs. Their key strength lies in offering a complete solution for structured loyalty engagement. They promise 24/7 support suggesting ease of use and a commitment to merchant success. Swish, on the other hand, specializes in wishlist functionality, helping merchants capture customer interest and drive conversion at opportune moments. Swish (formerly Wishlist King) emphasizes a personalized and automated approach, focusing on wishlist notifications and advanced analytics. Their strength lies in the seamless integration and customization options along with integrations with Klaviyo, GA4, and Meta, highlighting their dedication to data-driven marketing and user-experience. The free setup & customisation service mentioned suggests a focus on ease of integration and reducing the barrier to entry. While both apps ultimately aim to increase customer loyalty and revenue, BLOY achieves this through a structured rewards system, while Swish leverages customer wishlists for personalized engagement and purchase reminders.
At a Glance
BLOY Rewards Program & Loyalty
267 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
BLOY Rewards Program & Loyalty
Build a loyalty program to increase retention with points, rewards, VIP tiers, membership and POS.
Key Features
- Build and scale a customer loyalty program with points, rewards, and VIP tiers
- Reward purchases and actions with loyalty points customers actually redeem
- Design VIP tiers and memberships to drive higher repeat purchase behavior
- Activate referral rewards to grow retention-led customer acquisition
- Launch and optimize your loyalty program with confidence and 24/7 support
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating BLOY Rewards Program & Loyalty5/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 267 | 273 |
Reviews BLOY Rewards Program & Loyalty267 Swish (formerly Wishlist King)273 | ||
| Core Functionality | Loyalty Program (Points, Rewards, VIP) | Wishlist Management |
Core Functionality BLOY Rewards Program & LoyaltyLoyalty Program (Points, Rewards, VIP) Swish (formerly Wishlist King)Wishlist Management | ||
| Target Merchant | Merchants wanting a structured loyalty system with points and tiers | Merchants seeking to enhance customer engagement and conversion through wishlists |
Target Merchant BLOY Rewards Program & LoyaltyMerchants wanting a structured loyalty system with points and tiers Swish (formerly Wishlist King)Merchants seeking to enhance customer engagement and conversion through wishlists | ||
| Integration Focus | Not specified, implies broad compatibility | Klaviyo, GA4, Meta |
Integration Focus BLOY Rewards Program & LoyaltyNot specified, implies broad compatibility Swish (formerly Wishlist King)Klaviyo, GA4, Meta | ||
| Support | 24/7 support | Free setup & customisation service |
Support BLOY Rewards Program & Loyalty24/7 support Swish (formerly Wishlist King)Free setup & customisation service | ||
| Value Proposition | Increase retention and repeat purchases through loyalty program | Unlock additional revenue through Wishlist engagement |
Value Proposition BLOY Rewards Program & LoyaltyIncrease retention and repeat purchases through loyalty program Swish (formerly Wishlist King)Unlock additional revenue through Wishlist engagement | ||
| Key Feature Emphasis | Building and scaling complete loyalty programs | Seamless wishlist integration and personalized notifications |
Key Feature Emphasis BLOY Rewards Program & LoyaltyBuilding and scaling complete loyalty programs Swish (formerly Wishlist King)Seamless wishlist integration and personalized notifications | ||
Our Verdict
For merchants prioritizing a comprehensive, structured loyalty program with points, rewards, and VIP tiers, BLOY Rewards Program & Loyalty is the better choice. Its focus on rewarding various customer actions and offering 24/7 support makes it a solid option for businesses looking to build long-term customer relationships through a traditional loyalty system.
However, for merchants seeking to leverage customer interest and drive conversions through personalized wishlist experiences, Swish (formerly Wishlist King) is the superior option. Its focus on wishlist management, seamless integration with marketing platforms, and free setup service makes it ideal for businesses looking to enhance customer engagement and capture sales from potential customers actively expressing interest in their products.
Common Questions
Which app is easier to set up and use?
Swish's free setup & customisation service implies a user-friendly installation process, potentially making it easier to start with. BLOY's claim of 24/7 support suggests that whilst comprehensive, the program may be more in-depth and thus require more support.
Which app is better for customer retention?
BLOY Rewards Program & Loyalty is explicitly designed for customer retention through loyalty points, rewards, and VIP tiers. Swish indirectly supports retention by reminding customers about desired products and facilitating purchases.
Which app provides better customer data analytics?
Swish specifically mentions "advanced analytics and wishlist curation," suggesting a stronger focus on wishlist-related data insights. BLOY does not explicitly mention data analytics capabilities.
Which app integrates best with my existing marketing tools?
Swish highlights direct integrations with Klaviyo, GA4, and Meta, making it a strong choice for merchants heavily invested in those platforms. BLOY does not explicitly mention integrations.
Which app is best for small stores with limited budgets?
Both apps have a good rating and therefore can both benefit small stores. Swish's free setup and potential emphasis on personalized marketing from day 1 would be more beneficial for a new, small Shopify store with a smaller budget.
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