BLOY Rewards Program & Loyalty vs UpPromote Affiliate Marketingfor Shopify (2026)
Both BLOY Rewards Program & Loyalty and UpPromote Affiliate Marketing aim to increase revenue and customer retention for Shopify merchants in 2026, but they employ fundamentally different strategies. BLOY focuses on building internal loyalty programs centered around rewarding customer actions and purchases with points, VIP tiers, and memberships. It's designed to cultivate repeat business from existing customers through a points-based system and tiered rewards. UpPromote, conversely, centers on external partnerships by automating affiliate marketing programs. It's about leveraging a network of affiliates and referrals to expand customer reach and drive sales through commissioned partners, offering tools to track performance, prevent fraud, and manage payouts.
At a Glance
BLOY Rewards Program & Loyalty
267 reviews
UpPromote Affiliate Marketing
2,632 reviews
Detailed Overview
BLOY Rewards Program & Loyalty
Build a loyalty program to increase retention with points, rewards, VIP tiers, membership and POS.
Key Features
- Build and scale a customer loyalty program with points, rewards, and VIP tiers
- Reward purchases and actions with loyalty points customers actually redeem
- Design VIP tiers and memberships to drive higher repeat purchase behavior
- Activate referral rewards to grow retention-led customer acquisition
- Launch and optimize your loyalty program with confidence and 24/7 support
UpPromote Affiliate Marketing
Complete, easy referral & affiliate program app, trusted by top brands & experts to scale up revenue
Key Features
- Boost partner trust with branded portals, signup pages & affiliate links
- Reward strategically using multiple programs with smart commission rules
- Prevent fraud via IP tracking, blocklists & activity monitoring.
- Grow your network through Marketplace, customer referrals & MLM
- Save admin hours with auto-approvals, discounts & automated PayPal payouts
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating BLOY Rewards Program & Loyalty5/5 UpPromote Affiliate Marketing4.9/5 | ||
| Reviews | 267 | 2632 |
Reviews BLOY Rewards Program & Loyalty267 UpPromote Affiliate Marketing2632 | ||
| Focus | Internal Loyalty Programs (Points, VIP) | External Affiliate & Referral Programs |
Focus BLOY Rewards Program & LoyaltyInternal Loyalty Programs (Points, VIP) UpPromote Affiliate MarketingExternal Affiliate & Referral Programs | ||
| Customer Acquisition Strategy | Retention-Led Customer Acquisition (Referrals WITHIN loyalty program) | Growth Through Affiliate Network & Referrals |
Customer Acquisition Strategy BLOY Rewards Program & LoyaltyRetention-Led Customer Acquisition (Referrals WITHIN loyalty program) UpPromote Affiliate MarketingGrowth Through Affiliate Network & Referrals | ||
| Commission Structure | N/A - Internal Points System | Flexible Commission Rules & Automated Payouts |
Commission Structure BLOY Rewards Program & LoyaltyN/A - Internal Points System UpPromote Affiliate MarketingFlexible Commission Rules & Automated Payouts | ||
| Fraud Prevention | Not explicitly mentioned | IP Tracking, Blocklists, Activity Monitoring |
Fraud Prevention BLOY Rewards Program & LoyaltyNot explicitly mentioned UpPromote Affiliate MarketingIP Tracking, Blocklists, Activity Monitoring | ||
| Target Merchant | Shopify stores seeking to deepen engagement with existing customers. | Shopify stores seeking to expand reach through partnerships and affiliate marketing. |
Target Merchant BLOY Rewards Program & LoyaltyShopify stores seeking to deepen engagement with existing customers. UpPromote Affiliate MarketingShopify stores seeking to expand reach through partnerships and affiliate marketing. | ||
| Support | 24/7 Support | Not explicitly mentioned. |
Support BLOY Rewards Program & Loyalty24/7 Support UpPromote Affiliate MarketingNot explicitly mentioned. | ||
Our Verdict
For Shopify merchants focused on nurturing existing customer relationships and building brand loyalty through a structured rewards program, BLOY Rewards Program & Loyalty is the stronger choice. Its emphasis on points, VIP tiers, and rewarding customer actions directly encourages repeat purchases and increased engagement. However, for merchants prioritizing rapid customer acquisition and revenue growth through leveraging a network of external partners and affiliates, UpPromote Affiliate Marketing is the more suitable option. Its robust affiliate management tools, fraud prevention features, and automated commission payouts make it a powerful platform for scaling sales through external partnerships. UpPromote's substantially higher review count suggests wider adoption and potentially more extensive feature set in the affiliate space.
Common Questions
Which app is easier to set up and use?
Without specific usability testing data, it's difficult to definitively say. However, BLOY's focus on internal loyalty programs might suggest a simpler initial setup compared to UpPromote's affiliate management complexities.
Which app offers better ROI?
ROI depends heavily on the merchant's business model and marketing strategy. BLOY's ROI comes from increased customer lifetime value, while UpPromote's ROI comes from commission-based sales driven by affiliates. A/B testing both could determine which yields better results.
Can these apps be used together?
Potentially, yes. A merchant could use BLOY to reward existing loyal customers and UpPromote to acquire new customers through affiliate referrals. However, careful planning is needed to avoid conflicting rewards or messaging.
Does BLOY offer affiliate marketing capabilities?
While BLOY mentions referral rewards, its primary focus is on building an internal loyalty program, not managing external affiliates like UpPromote does. Its referral functionality appears to be a feature within the broader loyalty program.
Which app provides more detailed analytics and reporting?
UpPromote explicitly mentions 'insightful reports' for optimizing affiliate programs, suggesting a strong focus on data-driven decision-making within the affiliate context. BLOY's analytics capabilities are not explicitly detailed, although it could be presumed to have standard reporting on points and rewards usage.
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