Both BOGOS: Free Gift Bundle Upsell and FBP | Fast Bundle Product are highly-rated Shopify apps (4.9/5) designed to boost Average Order Value (AOV) through bundling and promotional offers. BOGOS, formerly Free Gifts by Secomapp, boasts a longer history (11 years) and a larger user base (76K+ brands), evidenced by its higher number of reviews (2386) compared to FBP (1533). This suggests a more established presence and potentially a wider range of historical use cases. BOGOS positions itself as a comprehensive solution encompassing BOGO, free gifts, bundles, tiered discounts, and upsells, while FBP focuses more narrowly on flexible bundle creation tools, offering features like AI-powered Frequently Bought Together. While both apps offer core functionalities such as BOGO, Mix and Match bundles, and Volume Discounts, they differentiate in their approach. BOGOS emphasizes intuitive, fully customizable widgets, advanced targeting, analytics, translation, and AI assistant, along with strong support channels (Prompt chat and technical support). FBP highlights seamless bundle creation, POS integration, subscription integration and focuses on letting customers build their own bundles. This means BOGOS caters to merchants seeking a broader suite of promotional tools with extensive customization and support, while FBP likely appeals to those prioritizing ease of use and customer-driven bundle creation.
2,386 reviews
1,533 reviews
Boost AOV with BOGO, Buy x get y, Free gift with purchase, Bundle, Volume Discount, Checkout Upsell
Seamlessly create all bundle types like mix and match, BOGO, addons, etc, to effortlessly boost AOV!
| Rating | 4.9/5 | 4.9/5 |
Rating BOGOS: Free Gift Bundle Upsell4.9/5 FBP | Fast Bundle Product4.9/5 | ||
| Reviews | 2386 | 1533 |
Reviews BOGOS: Free Gift Bundle Upsell2386 FBP | Fast Bundle Product1533 | ||
| Years in Market (Implied) | 11 years | Not specified |
Years in Market (Implied) BOGOS: Free Gift Bundle Upsell11 years FBP | Fast Bundle ProductNot specified | ||
| Focus | Comprehensive promo suite (BOGO, Bundles, Discounts, Upsells) | Flexible Bundle Creation (Mix & Match, Custom Bundles) |
Focus BOGOS: Free Gift Bundle UpsellComprehensive promo suite (BOGO, Bundles, Discounts, Upsells) FBP | Fast Bundle ProductFlexible Bundle Creation (Mix & Match, Custom Bundles) | ||
| Key Differentiator | Advanced targeting, analytics, AI assistant, strong support | Customer Bundle Builder, POS & Subscription Integration, AI-powered Frequently Bought Together |
Key Differentiator BOGOS: Free Gift Bundle UpsellAdvanced targeting, analytics, AI assistant, strong support FBP | Fast Bundle ProductCustomer Bundle Builder, POS & Subscription Integration, AI-powered Frequently Bought Together | ||
| Target Merchant | Larger stores needing robust features and support | Stores emphasizing customer engagement and POS sales |
Target Merchant BOGOS: Free Gift Bundle UpsellLarger stores needing robust features and support FBP | Fast Bundle ProductStores emphasizing customer engagement and POS sales | ||
| Ease of Use (Implied) | Potentially steeper learning curve due to feature-richness | Likely easier to set up basic bundles quickly |
Ease of Use (Implied) BOGOS: Free Gift Bundle UpsellPotentially steeper learning curve due to feature-richness FBP | Fast Bundle ProductLikely easier to set up basic bundles quickly | ||
| Value Proposition | Maximize order value with extensive promotional options and data-driven insights. | Empower customers with personalized bundles to drive sales and retention. |
Value Proposition BOGOS: Free Gift Bundle UpsellMaximize order value with extensive promotional options and data-driven insights. FBP | Fast Bundle ProductEmpower customers with personalized bundles to drive sales and retention. | ||
For larger stores with complex promotional needs and a desire for detailed analytics and targeting, BOGOS: Free Gift Bundle Upsell is likely the better choice. Its established track record, comprehensive feature set, and strong support make it a robust solution. However, if a store's primary goal is to empower customers to create their own bundles, especially with strong offline/POS integration and subscription options, then FBP | Fast Bundle Product is the more suitable option. FBP’s focus on customer-driven customization and ease of use may be particularly appealing to smaller or newer stores.
BOGOS specifically highlights 'Prompt chat and technical support,' suggesting a stronger emphasis on dedicated support channels. FBP doesn't explicitly mention support in its description, but support details would need to be verified independently.
FBP | Fast Bundle Product is likely easier for beginners due to its focused approach on bundle creation. BOGOS' comprehensive feature set may require more time to learn and configure.
Only FBP | Fast Bundle Product mentions Point of Sale (POS) integration in its description. BOGOS does claim POS support, but it's less prominent.
BOGOS mentions 'advanced targeting, analytics', suggesting it offers more sophisticated data insights compared to FBP, which doesn't explicitly highlight analytics features.
FBP | Fast Bundle Product explicitly mentions 'Increase customer retention by integrating subscriptions with bundles'. BOGOS does not mention subscription integration.
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store