BST‑Frequently Bought Together vs Easy Upsell & Cross Sell+for Shopify (2026)
Both BST‑Frequently Bought Together and Easy Upsell & Cross Sell+ aim to boost Shopify merchants' average order value through upsells and cross-sells, leveraging AI-powered product recommendations. BST‑Frequently Bought Together positions itself as a revenue maximizer through 'beast bundles' inspired by Amazon's design, emphasizing customizable, mobile-first widgets and discount incentives. Easy Upsell & Cross Sell+ focuses on ease of use and automatic product recommendations to convert and retain customers. A key difference lies in BST‑Frequently Bought Together's emphasis on design customization and manual bundle options alongside AI, while Easy Upsell & Cross Sell+ prioritizes AI-driven automation with minimal configuration. Another difference is in their scope with Easy Upsell & Cross Sell+ also offering POS upsell capabilities.
At a Glance
BST‑Frequently Bought Together
61 reviews
Easy Upsell & Cross Sell+
7 reviews
Detailed Overview
BST‑Frequently Bought Together
Maximize Revenue By Cross-Selling Frequently Bought Together Products
Key Features
- Advanced Recommendation Intelligence - That Elevates Customer Experience
- Flexible Mobile First Widget Design - To Match Your Brand Seamlessly
- Incentivise Customers To Take Upsells & Cross-sells - With Bundle Discounts
- Seamless Store Integrations - For Fast And Easy Setup
- In-depth Analytics - To Show You Exactly What People Are Buying
Easy Upsell & Cross Sell+
Upsell, cross sell, and use product recommendations to increase your sales.
Key Features
- Increase average order value and make more sales with easy to setup upsells.
- Convert and retain more customers through automatic product recommendations.
- Upsell additional products based on your customer's purchase and behavior.
- Use the power of artificial intelligence exclusively created for Shopify.
- Showcase additional products and make more sales during Shopify POS sales.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating BST‑Frequently Bought Together5/5 Easy Upsell & Cross Sell+5/5 | ||
| Reviews | 61 | 7 |
Reviews BST‑Frequently Bought Together61 Easy Upsell & Cross Sell+7 | ||
| Recommendation Engine | AI-Powered | AI-Powered |
Recommendation Engine BST‑Frequently Bought TogetherAI-Powered Easy Upsell & Cross Sell+AI-Powered | ||
| Customization | Highly Customizable (Mobile-First Widgets) | Automatic, Minimal Configuration |
Customization BST‑Frequently Bought TogetherHighly Customizable (Mobile-First Widgets) Easy Upsell & Cross Sell+Automatic, Minimal Configuration | ||
| Manual Bundles | Yes | Implied No |
Manual Bundles BST‑Frequently Bought TogetherYes Easy Upsell & Cross Sell+Implied No | ||
| Bundle Discounts | Yes | Not Mentioned |
Bundle Discounts BST‑Frequently Bought TogetherYes Easy Upsell & Cross Sell+Not Mentioned | ||
| Ease of Use | Seamless Store Integrations | Easy Setup, No Technical Knowledge Needed |
Ease of Use BST‑Frequently Bought TogetherSeamless Store Integrations Easy Upsell & Cross Sell+Easy Setup, No Technical Knowledge Needed | ||
| POS Upsell | No | Yes |
POS Upsell BST‑Frequently Bought TogetherNo Easy Upsell & Cross Sell+Yes | ||
| Value Proposition | Maximize Revenue with High-Converting Bundles | Increase Sales Through Automatic Recommendations |
Value Proposition BST‑Frequently Bought TogetherMaximize Revenue with High-Converting Bundles Easy Upsell & Cross Sell+Increase Sales Through Automatic Recommendations | ||
Our Verdict
For merchants seeking granular control over their upsell and cross-sell presentation with highly customizable, visually appealing bundles, BST‑Frequently Bought Together is the better choice. Its Amazon-style design and discount incentives cater to brands that prioritize user interface and branding. Easy Upsell & Cross Sell+, on the other hand, suits merchants who want a hands-off solution that leverages AI to automatically generate product recommendations and requires minimal technical input or configuration. The POS integration also makes it a stronger pick for businesses with physical locations. The higher number of reviews also suggests that BST‑Frequently Bought Together has a more established user base, which is not a guarantee of success, but can give greater confidence.
Common Questions
Which app offers more customization options for the product recommendation widgets?
BST‑Frequently Bought Together provides highly customizable, mobile-first widgets, allowing merchants to match their store's branding seamlessly. Easy Upsell & Cross Sell+ focuses on automatic recommendations with minimal configuration, implying less customization.
Does either app offer manual bundling options?
Yes, BST‑Frequently Bought Together explicitly offers manual bundle options alongside its AI-powered recommendations. Easy Upsell & Cross Sell+ does not mention manual bundling.
Which app is easier to set up and use for non-technical users?
Easy Upsell & Cross Sell+ emphasizes ease of use and requires no technical knowledge, making it potentially simpler for non-technical users compared to BST‑Frequently Bought Together, which focuses on seamless integration but may still require design configuration.
Does either app offer POS integration?
Easy Upsell & Cross Sell+ includes functionality to showcase additional products and make more sales during Shopify POS sales, a feature not mentioned for BST‑Frequently Bought Together.
Which app is more focused on AI-driven recommendations?
Both apps use AI to provide product recommendations. However, Easy Upsell & Cross Sell+ appears to lean more heavily on AI for automatic recommendations without requiring manual setup compared to BST‑Frequently Bought Together, which also features manual options.
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