BST‑Frequently Bought Together vs Easy Upsell & Cross Sell+for Shopify (2026)
Both BST‑Frequently Bought Together and Easy Upsell & Cross Sell+ aim to boost Shopify merchants' average order value through upsells and cross-sells, leveraging AI-powered product recommendations. BST‑Frequently Bought Together positions itself as a revenue maximizer through 'beast bundles' inspired by Amazon's design, emphasizing customizable, mobile-first widgets and discount incentives. Easy Upsell & Cross Sell+ focuses on ease of use and automatic product recommendations to convert and retain customers. A key difference lies in BST‑Frequently Bought Together's emphasis on design customization and manual bundle options alongside AI, while Easy Upsell & Cross Sell+ prioritizes AI-driven automation with minimal configuration. Another difference is in their scope with Easy Upsell & Cross Sell+ also offering POS upsell capabilities.
At a Glance
BST‑Frequently Bought Together
61 reviews
Easy Upsell & Cross Sell+
7 reviews
Detailed Overview
BST‑Frequently Bought Together
Maximize Revenue By Cross-Selling Frequently Bought Together Products
Key Features
- Advanced Recommendation Intelligence - That Elevates Customer Experience
- Flexible Mobile First Widget Design - To Match Your Brand Seamlessly
- Incentivise Customers To Take Upsells & Cross-sells - With Bundle Discounts
- Seamless Store Integrations - For Fast And Easy Setup
- In-depth Analytics - To Show You Exactly What People Are Buying
Easy Upsell & Cross Sell+
Upsell, cross sell, and use product recommendations to increase your sales.
Key Features
- Increase average order value and make more sales with easy to setup upsells.
- Convert and retain more customers through automatic product recommendations.
- Upsell additional products based on your customer's purchase and behavior.
- Use the power of artificial intelligence exclusively created for Shopify.
- Showcase additional products and make more sales during Shopify POS sales.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating BST‑Frequently Bought Together5/5 Easy Upsell & Cross Sell+5/5 | ||
| Reviews | 61 | 7 |
Reviews BST‑Frequently Bought Together61 Easy Upsell & Cross Sell+7 | ||
| Recommendation Engine | AI-Powered | AI-Powered |
Recommendation Engine BST‑Frequently Bought TogetherAI-Powered Easy Upsell & Cross Sell+AI-Powered | ||
| Customization | Highly Customizable (Mobile-First Widgets) | Automatic, Minimal Configuration |
Customization BST‑Frequently Bought TogetherHighly Customizable (Mobile-First Widgets) Easy Upsell & Cross Sell+Automatic, Minimal Configuration | ||
| Manual Bundles | Yes | Implied No |
Manual Bundles BST‑Frequently Bought TogetherYes Easy Upsell & Cross Sell+Implied No | ||
| Bundle Discounts | Yes | Not Mentioned |
Bundle Discounts BST‑Frequently Bought TogetherYes Easy Upsell & Cross Sell+Not Mentioned | ||
| Ease of Use | Seamless Store Integrations | Easy Setup, No Technical Knowledge Needed |
Ease of Use BST‑Frequently Bought TogetherSeamless Store Integrations Easy Upsell & Cross Sell+Easy Setup, No Technical Knowledge Needed | ||
| POS Upsell | No | Yes |
POS Upsell BST‑Frequently Bought TogetherNo Easy Upsell & Cross Sell+Yes | ||
| Value Proposition | Maximize Revenue with High-Converting Bundles | Increase Sales Through Automatic Recommendations |
Value Proposition BST‑Frequently Bought TogetherMaximize Revenue with High-Converting Bundles Easy Upsell & Cross Sell+Increase Sales Through Automatic Recommendations | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
For merchants seeking granular control over their upsell and cross-sell presentation with highly customizable, visually appealing bundles, BST‑Frequently Bought Together is the better choice. Its Amazon-style design and discount incentives cater to brands that prioritize user interface and branding. Easy Upsell & Cross Sell+, on the other hand, suits merchants who want a hands-off solution that leverages AI to automatically generate product recommendations and requires minimal technical input or configuration. The POS integration also makes it a stronger pick for businesses with physical locations. The higher number of reviews also suggests that BST‑Frequently Bought Together has a more established user base, which is not a guarantee of success, but can give greater confidence.
Common Questions
Which app offers more customization options for the product recommendation widgets?
BST‑Frequently Bought Together provides highly customizable, mobile-first widgets, allowing merchants to match their store's branding seamlessly. Easy Upsell & Cross Sell+ focuses on automatic recommendations with minimal configuration, implying less customization.
Does either app offer manual bundling options?
Yes, BST‑Frequently Bought Together explicitly offers manual bundle options alongside its AI-powered recommendations. Easy Upsell & Cross Sell+ does not mention manual bundling.
Which app is easier to set up and use for non-technical users?
Easy Upsell & Cross Sell+ emphasizes ease of use and requires no technical knowledge, making it potentially simpler for non-technical users compared to BST‑Frequently Bought Together, which focuses on seamless integration but may still require design configuration.
Does either app offer POS integration?
Easy Upsell & Cross Sell+ includes functionality to showcase additional products and make more sales during Shopify POS sales, a feature not mentioned for BST‑Frequently Bought Together.
Which app is more focused on AI-driven recommendations?
Both apps use AI to provide product recommendations. However, Easy Upsell & Cross Sell+ appears to lean more heavily on AI for automatic recommendations without requiring manual setup compared to BST‑Frequently Bought Together, which also features manual options.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store