BST‑Frequently Bought Together vs ESTS Group & Bundle Productfor Shopify (2026)
BST‑Frequently Bought Together and ESTS Group & Bundle Product both aim to enhance sales through product bundling and cross-selling on Shopify stores. However, they approach this goal from different angles and cater to distinct merchant needs. BST‑Frequently Bought Together focuses on AI-powered recommendations and Amazon-style design to automatically suggest relevant product bundles, aiming to maximize revenue through data-driven cross-selling. It emphasizes a seamless, visually appealing, and incentivized upselling experience. In contrast, ESTS Group & Bundle Product prioritizes flexibility and customizability in creating product options. It allows merchants to manually build bundles, grouped products, and personalized choices, offering a more hands-on approach to product configuration. This app seems to target merchants who require fine-grained control over product bundling and wish to offer highly customized options to their customers. The initial impression suggests BST is aimed at merchants wanting a more hands-off, data-driven cross-selling solution while ESTS is for those needing very specific bundled product options and customization.
At a Glance
BST‑Frequently Bought Together
61 reviews
ESTS Group & Bundle Product
0 reviews
Detailed Overview
BST‑Frequently Bought Together
Maximize Revenue By Cross-Selling Frequently Bought Together Products
Key Features
- Advanced Recommendation Intelligence - That Elevates Customer Experience
- Flexible Mobile First Widget Design - To Match Your Brand Seamlessly
- Incentivise Customers To Take Upsells & Cross-sells - With Bundle Discounts
- Seamless Store Integrations - For Fast And Easy Setup
- In-depth Analytics - To Show You Exactly What People Are Buying
ESTS Group & Bundle Product
Easily create custom product options for your store with the Group & Bundle Product app.
Key Features
- Custom Product Options.
- Product Bundling.
- Grouped Products.
- Easy Drag-and-Drop Setup.
- Customizable Display.
Feature Comparison
| Rating | 5/5 | 0/5 |
Rating BST‑Frequently Bought Together5/5 ESTS Group & Bundle Product0/5 | ||
| Reviews | 61 | 0 |
Reviews BST‑Frequently Bought Together61 ESTS Group & Bundle Product0 | ||
| Recommendation Engine | AI-Powered | Manual |
Recommendation Engine BST‑Frequently Bought TogetherAI-Powered ESTS Group & Bundle ProductManual | ||
| Design Approach | Amazon-Style, Mobile-First | Customizable Display |
Design Approach BST‑Frequently Bought TogetherAmazon-Style, Mobile-First ESTS Group & Bundle ProductCustomizable Display | ||
| Ease of Use | Seamless Store Integrations | Easy Drag-and-Drop Setup |
Ease of Use BST‑Frequently Bought TogetherSeamless Store Integrations ESTS Group & Bundle ProductEasy Drag-and-Drop Setup | ||
| Target Merchant | Merchants seeking automated, high-converting cross-sells | Merchants requiring customizable bundles and product options |
Target Merchant BST‑Frequently Bought TogetherMerchants seeking automated, high-converting cross-sells ESTS Group & Bundle ProductMerchants requiring customizable bundles and product options | ||
| Discount Functionality | Bundle Discounts | Not Explicitly Mentioned |
Discount Functionality BST‑Frequently Bought TogetherBundle Discounts ESTS Group & Bundle ProductNot Explicitly Mentioned | ||
| Focus | Cross-selling & Upselling | Custom Product Options & Bundling |
Focus BST‑Frequently Bought TogetherCross-selling & Upselling ESTS Group & Bundle ProductCustom Product Options & Bundling | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
For Shopify merchants seeking a hands-off, data-driven solution to boost sales through cross-selling, BST‑Frequently Bought Together appears to be the stronger choice. Its AI-powered recommendation engine, proven track record of positive reviews, and Amazon-inspired design suggest a higher likelihood of generating increased revenue with minimal effort. The in-depth analytics are also invaluable for understanding performance.
However, if a merchant requires complete control over product bundling, needs to offer highly customized product options, or prioritizes a drag-and-drop interface for ease of use, ESTS Group & Bundle Product might be suitable, though the lack of reviews and the absence of demonstrable success should make merchants cautious. Its value proposition hinges on flexibility, which might be appealing if their bundling logic cannot be served by AI-based suggestions.
Common Questions
Which app is easier to set up?
Both apps claim ease of setup. BST‑Frequently Bought Together emphasizes seamless store integrations, while ESTS Group & Bundle Product highlights its drag-and-drop interface. Without user reviews for ESTS, it's hard to objectively assess; however, the significant number of reviews and high rating suggest that BST has a streamlined integration experience.
Which app is better for increasing average order value?
Both apps aim to increase average order value. BST‑Frequently Bought Together focuses on AI-driven recommendations and bundle discounts to encourage larger purchases. ESTS Group & Bundle Product focuses on creating customizable bundle options, allowing customers to build personalized product sets.
Which app provides better data and reporting?
BST‑Frequently Bought Together explicitly mentions 'in-depth analytics,' suggesting it offers robust reporting on bundle performance. ESTS Group & Bundle Product does not specify analytics capabilities, leaving this aspect unclear.
Which app is more suitable for a mobile-first design approach?
BST‑Frequently Bought Together is explicitly designed with a mobile-first approach. ESTS Group & Bundle Product only describes customizable displays, but doesn't highlight mobile specifically.
Which app is more focused on personalized bundles?
ESTS Group & Bundle Product is more focused on custom-built personalized bundles by the merchant. BST‑Frequently Bought Together generates bundles based on consumer behavior.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store