BST‑Frequently Bought Together vs Mikawaya Subscriptionfor Shopify (2026)
BST‑Frequently Bought Together and Mikawaya Subscription both boast a perfect 5/5 rating, suggesting high user satisfaction. However, their functionalities cater to vastly different needs. BST focuses on boosting Average Order Value (AOV) through Amazon-style "frequently bought together" product recommendations, employing AI-powered suggestions, customizable widget designs, and bundle discounts. Mikawaya Subscription, on the other hand, is a Japanese-developed subscription app primarily focusing on building recurring revenue through subscription services. The primary distinction lies in their core offerings. BST targets merchants aiming to increase sales by cross-selling related products within individual transactions, emphasizing visual appeal and ease of integration with existing storefronts. Mikawaya Subscription is specifically designed for businesses that want to offer subscription-based products or services, providing tools for managing subscriptions, customer portals, and retention-focused features like CRM integration and LTV analysis. Mikawaya also emphasizes support from e-commerce professionals familiar with the Japanese market and subscription models.
At a Glance
BST‑Frequently Bought Together
61 reviews
Mikawaya Subscription
62 reviews
Detailed Overview
BST‑Frequently Bought Together
Maximize Revenue By Cross-Selling Frequently Bought Together Products
Key Features
- Advanced Recommendation Intelligence - That Elevates Customer Experience
- Flexible Mobile First Widget Design - To Match Your Brand Seamlessly
- Incentivise Customers To Take Upsells & Cross-sells - With Bundle Discounts
- Seamless Store Integrations - For Fast And Easy Setup
- In-depth Analytics - To Show You Exactly What People Are Buying
Mikawaya Subscription
売上向上の為のマーケティング機能に特化した日本製サブスクアプリ！CVR改善、LTV向上における機能とサポートが充実
Key Features
- 「Shopifyでの定期便運営」に精通したECのプロによるサポートが受けられます。 初期設定サポートや他サブスクアプリからの移行のサポートいたします。
- 回数割引設定、BOX機能、CRM連携、LTV分析など、Mikawaya独自の機能が沢山。詳しくはお問い合わせください。
- フォーム一体型、アンケートLP機能など新規集客にも有効な機能も用意しております。
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating BST‑Frequently Bought Together5/5 Mikawaya Subscription5/5 | ||
| Reviews | 61 | 62 |
Reviews BST‑Frequently Bought Together61 Mikawaya Subscription62 | ||
| Core Functionality | Cross-selling via frequently bought together bundles | Subscription management and recurring billing |
Core Functionality BST‑Frequently Bought TogetherCross-selling via frequently bought together bundles Mikawaya SubscriptionSubscription management and recurring billing | ||
| Target Merchant | Merchants seeking to increase AOV through product recommendations | Merchants selling subscriptions or recurring services, particularly in the Japanese market |
Target Merchant BST‑Frequently Bought TogetherMerchants seeking to increase AOV through product recommendations Mikawaya SubscriptionMerchants selling subscriptions or recurring services, particularly in the Japanese market | ||
| Key Features | AI-powered recommendations, customizable widgets, bundle discounts | Subscription management, CRM integration, LTV analysis, professional support |
Key Features BST‑Frequently Bought TogetherAI-powered recommendations, customizable widgets, bundle discounts Mikawaya SubscriptionSubscription management, CRM integration, LTV analysis, professional support | ||
| Primary Benefit | Increased revenue through cross-selling and upselling | Recurring revenue and customer retention through subscription models |
Primary Benefit BST‑Frequently Bought TogetherIncreased revenue through cross-selling and upselling Mikawaya SubscriptionRecurring revenue and customer retention through subscription models | ||
| Ease of Use Emphasis | Seamless store integrations for fast and easy setup | 5-step setup process, customizable customer portal |
Ease of Use Emphasis BST‑Frequently Bought TogetherSeamless store integrations for fast and easy setup Mikawaya Subscription5-step setup process, customizable customer portal | ||
| Market Focus | General, with Amazon-style design | Primarily Japanese Market |
Market Focus BST‑Frequently Bought TogetherGeneral, with Amazon-style design Mikawaya SubscriptionPrimarily Japanese Market | ||
Our Verdict
For merchants aiming to boost per-transaction revenue through product recommendations and cross-selling, BST‑Frequently Bought Together is the better choice. Its AI-powered recommendations, customizable widgets, and discount incentives provide a straightforward path to increasing AOV. Its mobile-first design and seamless integration ensure a user-friendly experience.
However, for businesses seeking to build a subscription-based revenue model, Mikawaya Subscription is the clear winner. Its comprehensive subscription management features, CRM integration, LTV analysis, and professional support cater specifically to the needs of subscription businesses. Its localization for the Japanese market adds significant value for businesses targeting that demographic. While both apps have upsell capabilities, Mikawaya focuses on upsell as it relates to a subscription (ex: upgrading to a higher tier package), while BST offers it as it relates to a one-time purchase of multiple products.
Common Questions
Which app is easier to set up?
Both apps claim to offer easy setup, but BST‑Frequently Bought Together emphasizes seamless store integrations for a fast setup, while Mikawaya Subscription highlights a 5-step setup process. The actual ease of use will depend on the individual merchant's technical skills and store setup.
Which app is better for increasing customer lifetime value (LTV)?
Mikawaya Subscription is specifically designed to improve LTV through subscription management features and customer retention tools like CRM integration and LTV analysis. While BST‑Frequently Bought Together can indirectly increase LTV by encouraging repeat purchases, Mikawaya Subscription offers more direct LTV-focused functionalities.
Which app is better for a store targeting the Japanese market?
Mikawaya Subscription is explicitly tailored for the Japanese market, offering localized support and features that align with Japanese subscription e-commerce practices. BST‑Frequently Bought Together does not mention specific localization features.
Does BST‑Frequently Bought Together offer subscription functionality?
No, BST‑Frequently Bought Together focuses on cross-selling and upselling related products within a single purchase. It does not offer subscription management features.
Which app provides more in-depth analytics?
BST‑Frequently Bought Together highlights 'In-depth Analytics - To Show You Exactly What People Are Buying'. While Mikawaya does offer LTV analysis and other analytical features, BST appears to focus more on product-specific buying patterns within a single transaction.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store