BST‑Frequently Bought Together vs RVI Recently Viewed Productsfor Shopify (2026)

BST‑Frequently Bought Together and RVI Recently Viewed Products are both Shopify apps in the 'Upsell and bundles - Other' category, but they serve distinct purposes. BST‑Frequently Bought Together focuses on proactively increasing average order value by suggesting related products based on AI-driven analysis of customer behavior and, optionally, manual curation. It aims to create Amazon-style 'frequently bought together' bundles, incentivizing larger purchases through discounts and customizable, mobile-first designs that match store branding. This app seems designed for merchants looking for a sophisticated, data-driven cross-selling solution. In contrast, RVI Recently Viewed Products takes a more passive approach to sales uplift. It focuses on reminding customers of products they have already shown interest in, thereby reducing cart abandonment and facilitating repeat visits to specific product pages. Its core value lies in its simplicity and ease of integration, aiming to seamlessly display recently viewed items on any theme. Given the limited feature set and description, it seems targeted towards merchants who want a simple way to re-engage customers who have already shown purchase intent without the complexity of AI-driven product recommendations.

BST‑Frequently Bought Together and RVI Recently Viewed Products are both Shopify apps in the 'Upsell and bundles - Other' category, but they serve distinct purposes. BST‑Frequently Bought Together focuses on proactively increasing average order value by suggesting related products based on AI-driven analysis of customer behavior and, optionally, manual curation. It aims to create Amazon-style 'frequently bought together' bundles, incentivizing larger purchases through discounts and customizable, mobile-first designs that match store branding. This app seems designed for merchants looking for a sophisticated, data-driven cross-selling solution. In contrast, RVI Recently Viewed Products takes a more passive approach to sales uplift. It focuses on reminding customers of products they have already shown interest in, thereby reducing cart abandonment and facilitating repeat visits to specific product pages. Its core value lies in its simplicity and ease of integration, aiming to seamlessly display recently viewed items on any theme. Given the limited feature set and description, it seems targeted towards merchants who want a simple way to re-engage customers who have already shown purchase intent without the complexity of AI-driven product recommendations.