BST‑Frequently Bought Together vs Simply Shipping Protectionfor Shopify (2026)
BST‑Frequently Bought Together and Simply Shipping Protection, while both categorized under 'Upsell and bundles - Other', serve distinctly different purposes for Shopify merchants. BST‑Frequently Bought Together focuses on increasing average order value by intelligently suggesting product bundles based on customer behavior, mimicking Amazon's cross-selling strategies. It aims to boost revenue by encouraging customers to purchase related items through AI-powered recommendations and customizable, mobile-first widgets, enhanced by discount incentives and in-depth analytics. Conversely, Simply Shipping Protection provides merchants with a solution to offer order protection to their customers without relying on third-party insurance providers. This allows merchants to retain the revenue generated from shipping protection fees, manage claims directly, and offer customers peace of mind against potential shipping issues. BST‑Frequently Bought Together targets merchants looking to actively increase sales through strategic product recommendations and cross-selling techniques. Its key strength lies in its AI-driven engine, customizable widget design, and bundled discount options. Simply Shipping Protection, on the other hand, caters to merchants seeking to offer a value-added service to their customers while maintaining control over the shipping protection process and revenue. Its strengths include customizable placement, direct claim management, and real-time analytics to monitor protection revenue and claims. The ideal merchant for each app depends greatly on their specific business priorities: revenue optimization via cross-selling versus customer satisfaction and risk management through shipping protection.
At a Glance
BST‑Frequently Bought Together
61 reviews
Simply Shipping Protection
127 reviews
Detailed Overview
BST‑Frequently Bought Together
Maximize Revenue By Cross-Selling Frequently Bought Together Products
Key Features
- Advanced Recommendation Intelligence - That Elevates Customer Experience
- Flexible Mobile First Widget Design - To Match Your Brand Seamlessly
- Incentivise Customers To Take Upsells & Cross-sells - With Bundle Discounts
- Seamless Store Integrations - For Fast And Easy Setup
- In-depth Analytics - To Show You Exactly What People Are Buying
Simply Shipping Protection
Let customers protect their orders while you keep the full fee and manage claims your way.
Key Features
- Set fixed or percentage (%) pricing and show toggle with opt-in popup
- Customize and show widgets on cart, side cart, checkout, or post-purchase
- Let customers file claims with a widget placed on any store page
- Settle claims with refunds, reorders, or credits using built-in integrations
- Track revenue and claims in one clean dashboard
Feature Comparison
| Rating | 5/5 | 4.7/5 |
Rating BST‑Frequently Bought Together5/5 Simply Shipping Protection4.7/5 | ||
| Reviews | 61 | 127 |
Reviews BST‑Frequently Bought Together61 Simply Shipping Protection127 | ||
| Core Functionality | Cross-selling via product bundles | Shipping protection management |
Core Functionality BST‑Frequently Bought TogetherCross-selling via product bundles Simply Shipping ProtectionShipping protection management | ||
| Key Features | AI-powered recommendations, customizable widgets, bundle discounts | Customizable pricing & placement, direct claim management, revenue tracking |
Key Features BST‑Frequently Bought TogetherAI-powered recommendations, customizable widgets, bundle discounts Simply Shipping ProtectionCustomizable pricing & placement, direct claim management, revenue tracking | ||
| Target Merchant | Seeking increased revenue via cross-selling and upselling | Seeking to offer shipping protection and control revenue stream |
Target Merchant BST‑Frequently Bought TogetherSeeking increased revenue via cross-selling and upselling Simply Shipping ProtectionSeeking to offer shipping protection and control revenue stream | ||
| Amazon-style Design | Yes | No |
Amazon-style Design BST‑Frequently Bought TogetherYes Simply Shipping ProtectionNo | ||
| Pricing control | Discount Bundles | Fixed/Percentage |
Pricing control BST‑Frequently Bought TogetherDiscount Bundles Simply Shipping ProtectionFixed/Percentage | ||
| Claim Management | Not applicable | Built-in integrations for refunds, reorders, or credits |
Claim Management BST‑Frequently Bought TogetherNot applicable Simply Shipping ProtectionBuilt-in integrations for refunds, reorders, or credits | ||
| Ease of Use | Seamless Store Integrations - For Fast And Easy Setup | No ease of use explicitly listed, assumed to be easy |
Ease of Use BST‑Frequently Bought TogetherSeamless Store Integrations - For Fast And Easy Setup Simply Shipping ProtectionNo ease of use explicitly listed, assumed to be easy | ||
| Value Proposition | Increase average order value and overall revenue | Provide shipping protection, control revenue, and enhance customer trust |
Value Proposition BST‑Frequently Bought TogetherIncrease average order value and overall revenue Simply Shipping ProtectionProvide shipping protection, control revenue, and enhance customer trust | ||
Our Verdict
For merchants primarily focused on maximizing revenue through increased sales, BST‑Frequently Bought Together is the stronger choice. Its AI-driven recommendations and customizable design offer a direct path to boosting average order value. However, for merchants prioritizing customer satisfaction and risk management related to shipping, Simply Shipping Protection is the superior option. It provides a controlled and profitable way to offer peace of mind to customers while maintaining control over the claim process.
Ultimately, the choice hinges on the merchant's core business objectives. If the goal is aggressive revenue growth through cross-selling and upselling, BST‑Frequently Bought Together is recommended. If the priority is customer service and mitigating shipping-related risks, Simply Shipping Protection is the more suitable application. Merchants with both revenue goals and customer focus might consider integrating both applications into their Shopify store.
Common Questions
What is the primary goal of each app?
BST‑Frequently Bought Together aims to increase revenue through intelligent product bundling, while Simply Shipping Protection focuses on providing shipping protection and managing associated revenue.
How do the apps handle pricing?
BST‑Frequently Bought Together incentivizes purchases with bundle discounts. Simply Shipping Protection allows merchants to set fixed or percentage-based pricing for shipping protection.
Which app is better for improving customer satisfaction?
Simply Shipping Protection is likely to have a more direct impact on customer satisfaction by offering shipping protection and streamlining the claims process.
Do both apps offer analytics?
Yes, both apps offer in-depth analytics dashboards. BST‑Frequently Bought Together tracks what people are buying together, while Simply Shipping Protection tracks revenue and claims related to shipping protection.
Are the apps compatible with different Shopify themes?
BST‑Frequently Bought Together is stated to be compatible with most themes and apps. Simply Shipping Protection doesn't state it specifically, but it does place widgets on store pages so that compatibility can be assumed.
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