BundleSuite Bundle Builder vs Squid: Reviews, Upsells & 25+for Shopify (2026)
BundleSuite Bundle Builder and Squid: Reviews, Upsells & 25+ are both Shopify apps designed to increase Average Order Value (AOV) through upselling and bundling. However, they approach this goal from different angles and offer distinct feature sets. BundleSuite Bundle Builder focuses primarily on comprehensive product bundling capabilities, offering a wide array of bundle types, discount options, and inventory management tools tailored specifically for creating sophisticated bundle offers. Conversely, Squid is a more generalized marketing tool, offering a wider range of features including customer reviews, trust badges, upsells, and basic bundling, providing a more holistic solution for trust-building and sales optimization.
At a Glance
BundleSuite Bundle Builder
85 reviews
Squid: Reviews, Upsells & 25+
11 reviews
Detailed Overview
BundleSuite Bundle Builder
The Ultimate Product Bundle App: Mix and Match, Box Builder, BYOB, BOGO, Quantity Breaks & Free Gift
Key Features
- Launch Mix and Match, Build A Box, Multi-Step Bundle with predesigned templates
- Build Fixed Bundle Offer & Infinite Options Bundles bypassing Shopify’s limits
- Buy One Get One , Buy X Get Y, Quantity Break, Bulk Discount & Progressive Gift
- Buy More Save More with Advance Tiered Discounts, Fixed Pricing, Bundle Discount
- Get Analytic report, BYOB Product Bundles SEO, & sync SKU with real inventory
Squid: Reviews, Upsells & 25+
Win trust in your store with Trust Badges, AI Recommendations, Bundles and 25+ Impactful features.
Key Features
- Display authentic customer reviews to establish credibility and increase sales
- Customizable upsells, Volume & FBT discount, Cart upsells, Post-purchase upsells
- Email popups, Survey, Birthday Collector & Custom fields for customer engagement
- Sales & Payment Badges, Checkout & Thank-you Page Upsells, Storewide Discounts
- Boost buyer confidence with testimonials, trust badges, using image-text widgets
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating BundleSuite Bundle Builder5/5 Squid: Reviews, Upsells & 25+5/5 | ||
| Reviews | 85 | 11 |
Reviews BundleSuite Bundle Builder85 Squid: Reviews, Upsells & 25+11 | ||
| Core Functionality | Advanced Product Bundling | Multi-functional: Reviews, Upsells, Bundles |
Core Functionality BundleSuite Bundle BuilderAdvanced Product Bundling Squid: Reviews, Upsells & 25+Multi-functional: Reviews, Upsells, Bundles | ||
| Bundle Types | Mix and Match, BYOB, Fixed, Infinite Options, Quantity Breaks, Free Gifts | Product Bundles, Frequently Bought Together |
Bundle Types BundleSuite Bundle BuilderMix and Match, BYOB, Fixed, Infinite Options, Quantity Breaks, Free Gifts Squid: Reviews, Upsells & 25+Product Bundles, Frequently Bought Together | ||
| Additional Features | Inventory Sync, Analytics, SEO for Bundles | Customer Reviews, Trust Badges, Email Popups, Surveys, Discount badges |
Additional Features BundleSuite Bundle BuilderInventory Sync, Analytics, SEO for Bundles Squid: Reviews, Upsells & 25+Customer Reviews, Trust Badges, Email Popups, Surveys, Discount badges | ||
| Target Merchant | Merchants prioritizing advanced bundling strategies and complex bundle configurations | Merchants seeking a broader suite of tools for trust-building, upselling, and customer engagement |
Target Merchant BundleSuite Bundle BuilderMerchants prioritizing advanced bundling strategies and complex bundle configurations Squid: Reviews, Upsells & 25+Merchants seeking a broader suite of tools for trust-building, upselling, and customer engagement | ||
| Ease of Use (Inferred) | Potentially steeper learning curve due to complexity | Potentially easier to use due to broader focus, less niche functionality |
Ease of Use (Inferred) BundleSuite Bundle BuilderPotentially steeper learning curve due to complexity Squid: Reviews, Upsells & 25+Potentially easier to use due to broader focus, less niche functionality | ||
| Value Proposition | Maximize AOV through diverse and customizable bundling options. | Enhance trust and AOV through a wider range of features centered around customer experience. |
Value Proposition BundleSuite Bundle BuilderMaximize AOV through diverse and customizable bundling options. Squid: Reviews, Upsells & 25+Enhance trust and AOV through a wider range of features centered around customer experience. | ||
Our Verdict
For merchants whose primary goal is to implement complex and highly customizable product bundles, BundleSuite Bundle Builder is likely the superior choice. Its extensive range of bundle types, discount options, and inventory management capabilities cater to businesses with sophisticated bundling needs. On the other hand, Squid: Reviews, Upsells & 25+ is better suited for merchants looking for a more versatile marketing tool that addresses multiple aspects of customer engagement and sales optimization, including trust-building, upselling, and basic bundling. Merchants seeking a balanced approach with a wider range of features beyond pure bundling would benefit from Squid.
Common Questions
Which app is better for creating 'Buy One Get One' (BOGO) offers?
BundleSuite Bundle Builder explicitly lists 'Buy One Get One' (BOGO) as a key feature, while Squid does not explicitly mention it, although discount badges might indirectly support BOGO promotions. BundleSuite likely offers more dedicated BOGO functionality.
Which app is easier to use for a beginner?
Squid likely has a flatter learning curve. BundleSuite's deep dive into complex bundling configurations could make it more challenging for beginners compared to Squid's broader approach to customer engagement and sales optimization.
Which app is better for displaying customer reviews?
Squid explicitly lists 'Display authentic customer reviews' as a key feature. BundleSuite does not have a dedicated review feature, giving Squid the edge in this regard.
Does BundleSuite support synchronizing bundle inventory with real product inventory?
Yes, BundleSuite explicitly mentions 'sync SKU with real inventory' as a key feature. This is crucial for accurate stock management when selling bundles.
Which app is better at bypassing Shopify's variant limits?
BundleSuite explicitly states it can build 'Infinite Options Bundles bypassing Shopify’s limits', while Squid does not directly address this limitation. BundleSuite is designed to overcome this specific Shopify limitation.
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