By the Numbers: AI Analytics vs Mipler — Advanced Reportsfor Shopify (2026)

By the Numbers: AI Analytics and Mipler — Advanced Reports both aim to provide Shopify merchants with actionable insights into their store data, but they approach this goal from different angles. By the Numbers positions itself as an AI-powered analytics suite focusing on customer lifetime value, retention, and personalized marketing, utilizing an integrated ChatGPT-style AI analyst and pre-built dashboards. Its strength lies in its ability to proactively surface insights and automate segment creation for marketing campaigns. Mipler, on the other hand, emphasizes custom report building and data visualization using a broader range of data points, including metafields and tags. Mipler caters to merchants who need highly customized reports and dashboards tailored to specific business requirements. Its feature that allows customers to request custom report creation from support is a significant advantage for merchants who lack technical expertise but have complex data needs. By the Numbers is suited to merchants who prioritize readily available insights on LTV and retention, and desire easy integration with marketing platforms like Klaviyo, Meta, and Google. It has integrations that Mipler does not offer and focuses on segments to improve marketing effectiveness. This approach is preferable if merchants are not comfortable building their own reports and prefer a guided approach from an AI assistant. By The Numbers’ lower review count should be viewed with the context of a more specialized product. By contrast, Mipler focuses more on offering a wider variety of reports.

By the Numbers: AI Analytics and Mipler — Advanced Reports both aim to provide Shopify merchants with actionable insights into their store data, but they approach this goal from different angles. By the Numbers positions itself as an AI-powered analytics suite focusing on customer lifetime value, retention, and personalized marketing, utilizing an integrated ChatGPT-style AI analyst and pre-built dashboards. Its strength lies in its ability to proactively surface insights and automate segment creation for marketing campaigns. Mipler, on the other hand, emphasizes custom report building and data visualization using a broader range of data points, including metafields and tags. Mipler caters to merchants who need highly customized reports and dashboards tailored to specific business requirements. Its feature that allows customers to request custom report creation from support is a significant advantage for merchants who lack technical expertise but have complex data needs. By the Numbers is suited to merchants who prioritize readily available insights on LTV and retention, and desire easy integration with marketing platforms like Klaviyo, Meta, and Google. It has integrations that Mipler does not offer and focuses on segments to improve marketing effectiveness. This approach is preferable if merchants are not comfortable building their own reports and prefer a guided approach from an AI assistant. By The Numbers’ lower review count should be viewed with the context of a more specialized product. By contrast, Mipler focuses more on offering a wider variety of reports.