By the Numbers: AI Analytics vs Zigpoll Customer Surveysfor Shopify (2026)
By the Numbers: AI Analytics and Zigpoll Customer Surveys both leverage AI to enhance e-commerce operations, but they cater to distinct needs. By the Numbers focuses on deep analytics driven by existing Shopify data (sales, LTV, retention), offering a ChatGPT-style AI analyst to extract actionable insights and create targeted customer segments. Its strength lies in understanding customer behavior and personalizing marketing campaigns through integrations with major ad platforms and Klaviyo. It appeals to merchants who want to deeply understand their customer data and optimize marketing spend for increased LTV and retention. Zigpoll Customer Surveys, on the other hand, emphasizes the collection of zero-party data through customizable surveys deployed at various touchpoints, including post-purchase, pre-purchase, and abandoned checkout. Its AI analytics tools are used to analyze survey responses, uncovering customer pain points, optimizing conversion rates, and improving the overall customer experience. Zigpoll is aimed at merchants seeking direct customer feedback to inform business decisions and personalize their offerings. It provides solutions for understanding customer motivation through direct surveys and integrates that information into existing workflows.
At a Glance
By the Numbers: AI Analytics
78 reviews
Zigpoll Customer Surveys
417 reviews
Detailed Overview
By the Numbers: AI Analytics
AI analytics and ChatGPT-style assistant to grow LTV, improve retention, and personalize marketing
Key Features
- Track LTV, retention, repurchase rate, product performance, and sales trends
- ChatGPT for ecommerce with an AI analyst to surface insights from your data
- Build customer segments by behavior, loyalty, discounts, purchases, and more
- Sync segments to Klaviyo, Meta, Google, TikTok, and other tools in one click
- Talk to real data experts who offer strategic guidance—not just basic support
Zigpoll Customer Surveys
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
Key Features
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
- Compatible with Shopify's Order Status and Thank You Page Checkout Extensions
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating By the Numbers: AI Analytics4.9/5 Zigpoll Customer Surveys5/5 | ||
| Reviews | 78 | 417 |
Reviews By the Numbers: AI Analytics78 Zigpoll Customer Surveys417 | ||
| AI Focus | Analyzing existing data for LTV, retention, segmentation | Analyzing survey responses for customer insights and feedback |
AI Focus By the Numbers: AI AnalyticsAnalyzing existing data for LTV, retention, segmentation Zigpoll Customer SurveysAnalyzing survey responses for customer insights and feedback | ||
| Data Source | Shopify data (sales, order history, etc.) | Zero-party data from customer surveys |
Data Source By the Numbers: AI AnalyticsShopify data (sales, order history, etc.) Zigpoll Customer SurveysZero-party data from customer surveys | ||
| Target Merchant | Merchants focused on marketing personalization & LTV optimization | Merchants prioritizing customer feedback and CX improvements |
Target Merchant By the Numbers: AI AnalyticsMerchants focused on marketing personalization & LTV optimization Zigpoll Customer SurveysMerchants prioritizing customer feedback and CX improvements | ||
| Key Differentiator | ChatGPT-style AI analyst & direct expert access | Multilingual surveys & abandoned cart recovery |
Key Differentiator By the Numbers: AI AnalyticsChatGPT-style AI analyst & direct expert access Zigpoll Customer SurveysMultilingual surveys & abandoned cart recovery | ||
| Integrations | Klaviyo, Meta, Google, TikTok | Shopify customer & order dashboards, marketing stack |
Integrations By the Numbers: AI AnalyticsKlaviyo, Meta, Google, TikTok Zigpoll Customer SurveysShopify customer & order dashboards, marketing stack | ||
| Ease of Use | AI-driven insights & segmentation requires data understanding | No-code setup, customizable surveys, easy deployment |
Ease of Use By the Numbers: AI AnalyticsAI-driven insights & segmentation requires data understanding Zigpoll Customer SurveysNo-code setup, customizable surveys, easy deployment | ||
| Value Proposition | Data-driven insights for marketing optimization & growth | Customer feedback for improved product, CX, and business decisions |
Value Proposition By the Numbers: AI AnalyticsData-driven insights for marketing optimization & growth Zigpoll Customer SurveysCustomer feedback for improved product, CX, and business decisions | ||
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Our Verdict
For merchants prioritizing a deep dive into their existing Shopify data to understand customer behavior and personalize marketing campaigns, By the Numbers: AI Analytics is the stronger choice. The AI analyst and direct expert access provide significant value for optimizing LTV and retention. However, if a merchant needs to actively solicit customer feedback to improve product development, customer experience, and address pain points in the customer journey, Zigpoll Customer Surveys is the more appropriate solution. Zigpoll's ease of use and focus on zero-party data make it ideal for businesses looking to quickly gather and act on customer insights.
Common Questions
Which app is better for understanding customer retention?
By the Numbers: AI Analytics is specifically designed to track retention, repurchase rate, and LTV using AI to identify trends and actionable insights. Zigpoll can indirectly contribute by identifying customer pain points.
Can I use both apps together?
Yes, both apps can be used in tandem. Zigpoll can gather customer feedback, which By the Numbers can then analyze alongside other data points to understand how feedback impacts key metrics like retention and LTV.
Which app is easier to set up and use?
Zigpoll likely has a lower barrier to entry due to its no-code survey setup and focus on gathering direct customer feedback. By the Numbers might require more initial setup and data interpretation.
Which app is better for small businesses with limited data?
Zigpoll might be more immediately valuable for smaller businesses, as it focuses on gathering new, zero-party data. By the Numbers relies on pre-existing Shopify data, which might be limited for new businesses.
Which app provides direct access to support experts?
By the Numbers offers access to "real data experts" for strategic guidance, going beyond basic support, while Zigpoll does not explicitly mention the same level of expert access, focusing on platform support.
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