Byte Lookbook & Shop The Look vs Smart Stories | Video Storyfor Shopify (2026)
Byte Lookbook & Shop The Look focuses on visually appealing, curated product displays using lookbooks and shoppable image galleries to drive sales. It caters to merchants seeking to enhance the product page and offer 'complete the look' style recommendations. Its strength lies in its comprehensive lookbook features, ease of use with no coding required, and 24/7 support. In contrast, Smart Stories | Video Story centers around leveraging short-form video content, similar to Instagram and Snapchat stories, to engage customers and drive product discovery. It targets merchants looking to utilize video-based marketing, user-generated content, and dynamic product stories to boost conversions. The primary difference lies in their media format: Byte Lookbook uses static images and image hotspots, whereas Smart Stories emphasizes video.
At a Glance
Byte Lookbook & Shop The Look
116 reviews
Smart Stories | Video Story
9 reviews
Detailed Overview
Byte Lookbook & Shop The Look
Sell more by showcasing amazing lookbook and shoppable image with gallery and carousel upsell bundle
Key Features
- Build multiple lookbook & product page bundles that match your brand guidelines
- Lookbook format and shoppable images gallery with design that boost your sales
- In one click add get the look to cart from carousel and product page gallery
- Grow AOV by product page discount & lookbook shoppable image hotspot and gallery
- Premium 24/7 support: Pixel perfect shop the look and product page carousel
Smart Stories | Video Story
Your all-in-one stories app. Video stories, shoppable video stories, web stories, product stories.
Key Features
- Add videos stories of UGC, branded content, product demos and reviews in minutes
- Video player with 20+ video stories templates to publish your content anywhere
- Make your videos shoppable, enable video shopping from stories to increase sales
- Auto-create products or collections stories with your existing video and images
- Track stories impressions, story open, video views, shoppable story conversions
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Byte Lookbook & Shop The Look5/5 Smart Stories | Video Story5/5 | ||
| Reviews | 116 | 9 |
Reviews Byte Lookbook & Shop The Look116 Smart Stories | Video Story9 | ||
| Primary Media Type | Images & Lookbooks | Video Stories |
Primary Media Type Byte Lookbook & Shop The LookImages & Lookbooks Smart Stories | Video StoryVideo Stories | ||
| Key Feature Highlight | Shoppable Lookbooks & Image Hotspots | Shoppable Video Stories |
Key Feature Highlight Byte Lookbook & Shop The LookShoppable Lookbooks & Image Hotspots Smart Stories | Video StoryShoppable Video Stories | ||
| Target Merchant | Apparel, Accessories, Home Goods | Any Merchant Using Video Marketing |
Target Merchant Byte Lookbook & Shop The LookApparel, Accessories, Home Goods Smart Stories | Video StoryAny Merchant Using Video Marketing | ||
| Ease of Use | No Code Required | Drag and Drop Interface |
Ease of Use Byte Lookbook & Shop The LookNo Code Required Smart Stories | Video StoryDrag and Drop Interface | ||
| Value Proposition | Increase AOV with Bundles & Cross-selling | Increase Conversion Rate with Engaging Video |
Value Proposition Byte Lookbook & Shop The LookIncrease AOV with Bundles & Cross-selling Smart Stories | Video StoryIncrease Conversion Rate with Engaging Video | ||
| Product Recommendation Placement | Product Page, Collection Page, Cart Page | Within Video Stories |
Product Recommendation Placement Byte Lookbook & Shop The LookProduct Page, Collection Page, Cart Page Smart Stories | Video StoryWithin Video Stories | ||
Our Verdict
For Shopify merchants in 2026, the choice between Byte Lookbook & Shop The Look and Smart Stories | Video Story hinges on their preferred marketing strategy. Byte Lookbook is the better option for merchants who want to enhance their product presentation with professionally styled lookbooks and seamlessly integrate product recommendations within static images. It excels in creating visually appealing shopping experiences centered around image-based product discovery. Smart Stories | Video Story, on the other hand, is ideal for merchants who prioritize video marketing and want to leverage short-form video content for product promotion and customer engagement. If your store already has a robust video presence or you are looking to embrace video as a key marketing channel, Smart Stories offers more compelling features.
Common Questions
Which app is easier to set up?
Byte Lookbook boasts that no code is required and has a simple setup. While Smart Stories uses a drag and drop interface, the process of creating video content can take time and technical skills for some users, making Byte Lookbook simpler at the onset.
Which app offers better support?
Byte Lookbook explicitly advertises premium 24/7 support, providing an advantage in terms of immediate assistance.
Which app is better for increasing Average Order Value (AOV)?
Byte Lookbook is specifically designed to increase AOV through product page discounts, lookbook shoppable image hotspots, and gallery upsells. Smart Stories aims to increase product views and conversions, which indirectly impacts AOV.
Which app is better for displaying User Generated Content?
Smart Stories is more explicitly designed for displaying User Generated Content (UGC) through video stories. You can upload videos of UGC, branded content, product demos and reviews. Byte Lookbook could display user generated images, but video is usually more engaging for UGC.
Which app is better for mobile users?
Both apps likely cater to mobile users. Byte Lookbook is optimized for mobile, and Smart Stories creates content in a mobile friendly format.
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