Camouflage: Hide Sold Variants vs Intelligems: A/B Testingfor Shopify (2026)
Camouflage: Hide Sold Variants and Intelligems: A/B Testing are two distinct Shopify apps that, despite sharing 'Design Elements' as a category, cater to vastly different needs. Camouflage focuses on enhancing the customer experience by managing the visibility of product variants based on their availability or other criteria. It aims to prevent customer frustration caused by out-of-stock items remaining visible, potentially leading to abandoned carts. Intelligems, on the other hand, is a data-driven optimization tool that enables merchants to A/B test various elements of their online store, such as pricing, content, and discounts, to maximize profitability. Its strength lies in providing actionable analytics to inform business decisions.
At a Glance
Camouflage: Hide Sold Variants
233 reviews
Intelligems: A/B Testing
105 reviews
Detailed Overview
Camouflage: Hide Sold Variants
Easily hide/disable sold-out or unavailable or any other variants with Camouflage.
Key Features
- Hide, Disable, Strike-through sold out variants; or apply your own style to them
- Hide any specific variants regardless of inventory level. No need to delete them
- Hide ay variants based on countries, customer tags and various conditions
- Hide variants when inventory qty is less than x or any condition you like
- Works with even the customised theme and many popular apps
Intelligems: A/B Testing
A/B Test prices, discounts, content, checkouts and more to make profitable decisions faster.
Key Features
- A/B test prices to uncover profit opportunities across your entire catalog
- Go beyond typical tests to include offers, discounts, shipping, and more
- Make confident decisions faster with clear, actionable analytics
- Deploy top-performing versions across segments, pages, and channels
- Define success on your terms with custom events, COGS, and metrics
Feature Comparison
| Rating | 5/5 | 4.6/5 |
Rating Camouflage: Hide Sold Variants5/5 Intelligems: A/B Testing4.6/5 | ||
| Reviews | 233 | 105 |
Reviews Camouflage: Hide Sold Variants233 Intelligems: A/B Testing105 | ||
| Core Functionality | Hides/Disables sold-out variants | A/B Tests prices, discounts, content, checkouts |
Core Functionality Camouflage: Hide Sold VariantsHides/Disables sold-out variants Intelligems: A/B TestingA/B Tests prices, discounts, content, checkouts | ||
| Target Merchant | Merchants with products having multiple variants and inventory management concerns | Merchants seeking to optimize pricing and marketing strategies through data-driven experimentation |
Target Merchant Camouflage: Hide Sold VariantsMerchants with products having multiple variants and inventory management concerns Intelligems: A/B TestingMerchants seeking to optimize pricing and marketing strategies through data-driven experimentation | ||
| Value Proposition | Improved customer experience by streamlining product browsing | Increased profitability through data-backed decision making |
Value Proposition Camouflage: Hide Sold VariantsImproved customer experience by streamlining product browsing Intelligems: A/B TestingIncreased profitability through data-backed decision making | ||
| Ease of Use (implied) | Likely easier to set up due to focused feature set. | Likely more complex due to A/B testing and analytics features. |
Ease of Use (implied) Camouflage: Hide Sold VariantsLikely easier to set up due to focused feature set. Intelligems: A/B TestingLikely more complex due to A/B testing and analytics features. | ||
| Primary Goal | Reduce customer frustration & improve conversion rates by managing product availability | Optimize revenue & profit margins through controlled experimentation. |
Primary Goal Camouflage: Hide Sold VariantsReduce customer frustration & improve conversion rates by managing product availability Intelligems: A/B TestingOptimize revenue & profit margins through controlled experimentation. | ||
| Customization | Custom styles, conditions based hiding | Custom metrics and events |
Customization Camouflage: Hide Sold VariantsCustom styles, conditions based hiding Intelligems: A/B TestingCustom metrics and events | ||
Our Verdict
Camouflage is the ideal choice for merchants primarily concerned with enhancing the user experience on their product pages by intelligently managing the display of product variants. It's particularly beneficial for stores with a wide range of products and frequent stock fluctuations. It aims to directly reduce user frustration and increase conversions. Intelligems, on the other hand, is a more strategic tool geared towards businesses looking to optimize their pricing, marketing strategies, and overall profitability through rigorous A/B testing. If you need to know the optimal discount to offer or which checkout process performs best, Intelligems is the superior solution.
Common Questions
What happens to my SEO if I hide variants with Camouflage?
Camouflage focuses on the user-facing storefront. Consult with an SEO professional to ensure hidden variants don't negatively impact your SEO. Consider using appropriate schema markup to inform search engines about variant availability.
Can Intelligems be used to test changes made by Camouflage?
Yes, Intelligems could be used to A/B test how hiding or disabling sold-out variants (managed by Camouflage) impacts conversion rates and overall revenue, giving you data to inform the best approach.
Which app is easier to set up and use?
Based on the features described, Camouflage is likely easier to set up and use, as its core functionality is more straightforward. Intelligems, with its A/B testing capabilities and analytics, likely has a steeper learning curve.
Do either of these apps offer a free plan?
The provided data does not specify if either app offers a free plan. You would need to check the Shopify App Store listing for each app to determine their pricing structure.
How do these apps integrate with other marketing apps?
The provided data doesn't provide information on integrations with other marketing apps. You'd need to consult each app's documentation or app store listing to find this information. Intelligems, due to its analytical nature, might integrate with reporting platforms more readily.
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