Captain Shipping Protection vs Essential Upsell & Cross Sellfor Shopify (2026)
Captain Shipping Protection focuses on adding revenue through shipping protection, aiming to reduce loss from damage, theft, and lost packages. It enables merchants to keep shipping protection fees and customize policies, offering a 'secure shipping cart checkout' experience. Its target audience consists of merchants wanting to offer order protection without using third-party insurance and retain the revenue generated from those protections. Essential Upsell & Cross Sell, on the other hand, is designed to increase AOV through various upsell and cross-sell strategies, including frequently bought together items, related products, and product bundles. The core difference lies in their value propositions: Captain Shipping Protection provides peace of mind and revenue generation related to shipping outcomes, while Essential Upsell & Cross Sell focuses on proactively increasing the value of each purchase. While both reside in the 'Upsell and cross-sell' category, they address different pain points and utilize distinct mechanisms. Captain Shipping Protection leans towards risk mitigation and profit from shipping assurance, whereas Essential Upsell concentrates on maximizing sales opportunities through product recommendations and bundled offers.
At a Glance
Captain Shipping Protection
222 reviews
Essential Upsell & Cross Sell
1,004 reviews
Detailed Overview
Captain Shipping Protection
Shipping protection that boosts revenue. Order protection reduces damage, loss, theft risks.
Key Features
- Offer shipping protection widget at checkout or via app blocks
- Keep all the shipping protection fees, and add profits when claims are low
- Route insurance order protection fee back to you & increase your conversion rate
- Customize the price and style of insurance you want. Multi-language supported
- The app won't add any codes to your store theme - user friendly
Essential Upsell & Cross Sell
One click upsell and cross sell. Show frequently bought together product upsell & related products.
Key Features
- Show frequently bought products (FBT), related products, product recommendations
- Post purchase upsell & cross sell: Product addons, bought together bundles
- Automatic discount promotions: Add discounts to upsell & "also bought" products
- Product page upsell: Add one click upsell & cross-sell products & BOGO bundles
- Cart upsell: Add upsell cart app, cross-sell & product add-ons to cart drawer
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Captain Shipping Protection4.9/5 Essential Upsell & Cross Sell5/5 | ||
| Reviews | 222 | 1004 |
Reviews Captain Shipping Protection222 Essential Upsell & Cross Sell1004 | ||
| Primary Focus | Shipping Protection & Revenue from Shipping Assurance | Upselling & Cross-selling to Increase AOV |
Primary Focus Captain Shipping ProtectionShipping Protection & Revenue from Shipping Assurance Essential Upsell & Cross SellUpselling & Cross-selling to Increase AOV | ||
| Key Feature 1 | Customizable Shipping Protection Widget & Policies | Frequently Bought Together (FBT) Recommendations |
Key Feature 1 Captain Shipping ProtectionCustomizable Shipping Protection Widget & Policies Essential Upsell & Cross SellFrequently Bought Together (FBT) Recommendations | ||
| Key Feature 2 | Keep Shipping Protection Fees | Post-Purchase Upsell & Cross-Sell Offers |
Key Feature 2 Captain Shipping ProtectionKeep Shipping Protection Fees Essential Upsell & Cross SellPost-Purchase Upsell & Cross-Sell Offers | ||
| Target Merchant | Merchants seeking to monetize shipping protection and minimize shipping risks. | Merchants focused on increasing AOV through product recommendations and bundles. |
Target Merchant Captain Shipping ProtectionMerchants seeking to monetize shipping protection and minimize shipping risks. Essential Upsell & Cross SellMerchants focused on increasing AOV through product recommendations and bundles. | ||
| Code Impact | Claims the app won't add code to store theme | No information given. |
Code Impact Captain Shipping ProtectionClaims the app won't add code to store theme Essential Upsell & Cross SellNo information given. | ||
| Risk Reduction | Helps reduce risk of loss/damage/theft with packages | Not applicable |
Risk Reduction Captain Shipping ProtectionHelps reduce risk of loss/damage/theft with packages Essential Upsell & Cross SellNot applicable | ||
| Value Proposition | Generate profit from shipping protection while mitigating shipping risks. | Increase AOV through strategic upsell and cross-sell offers. |
Value Proposition Captain Shipping ProtectionGenerate profit from shipping protection while mitigating shipping risks. Essential Upsell & Cross SellIncrease AOV through strategic upsell and cross-sell offers. | ||
Our Verdict
For merchants primarily concerned with mitigating shipping-related risks and generating revenue through shipping protection, Captain Shipping Protection is the clear choice. Its features cater specifically to providing peace of mind for customers and allowing the merchant to retain shipping protection fees. For merchants whose priority is to boost Average Order Value (AOV) through product recommendations, bundles, and post-purchase offers, Essential Upsell & Cross Sell is the better option. Its feature set is entirely focused on increasing the value of each sale.
While both apps fall under the broad category of 'upsell and cross-sell,' their functionalities serve distinct purposes. A merchant could potentially benefit from using both apps if they are aiming for a comprehensive approach to both risk mitigation and revenue maximization. However, if resources are limited, the choice should depend on the merchant's immediate strategic priorities.
Common Questions
How does Captain Shipping Protection compare to Essential Upsell in terms of user interface?
Based on the provided descriptions, Captain Shipping Protection emphasizes user-friendliness, stating the app won't add any code to the store theme. Essential Upsell does not explicitly address UI/UX.
Which app is better for a new Shopify store with limited products?
Essential Upsell & Cross Sell may be more beneficial as it can quickly implement 'frequently bought together' and related products if there are some sales. Captain Shipping Protection is useful regardless of product count.
Can both apps be used simultaneously on the same Shopify store?
Yes, both apps can be used together. Captain Shipping Protection addresses shipping risk, while Essential Upsell & Cross Sell focuses on increasing AOV through upselling and cross-selling. They serve distinct purposes and could complement each other.
How does pricing compare between Captain Shipping Protection and Essential Upsell?
The provided descriptions do not include pricing information for either app. Further research would be needed to compare their pricing models.
Does Captain Shipping Protection offer actual insurance coverage?
No, Captain Shipping Protection explicitly states that it is NOT an insurance firm and does NOT underwrite plans. It offers a shipping protection solution, but is not insurance. Essential Upsell is not an insurance product.
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