Catalog Maker by EasyCatalog vs EM Lookbook ‑ Shop by Galleryfor Shopify (2026)
Catalog Maker by EasyCatalog and EM Lookbook - Shop by Gallery are both Shopify apps focusing on visual merchandising, but they cater to distinctly different needs. Catalog Maker positions itself as a comprehensive tool for creating digital and PDF catalogs, linesheets, and price lists, primarily targeting B2B and wholesale businesses. Its strength lies in automating catalog creation, integrating with Canva, and offering features like wholesale price displays and order forms directly within the catalog. EM Lookbook - Shop by Gallery, on the other hand, concentrates on enhancing the storefront's visual appeal through interactive image galleries, enabling customers to shop directly from curated lookbooks. It focuses on improving the online shopping experience for D2C retail stores through visually driven product discovery. The former facilitates B2B sales processes and catalog management, while the latter optimizes online visual merchandising for an enhanced customer experience.
At a Glance
Catalog Maker by EasyCatalog
171 reviews
EM Lookbook ‑ Shop by Gallery
153 reviews
Detailed Overview
Catalog Maker by EasyCatalog
Catalog Maker for Digital/PDF Wholesale & Retail catalogs, Line sheets, Price lists with order form!
Key Features
- Automation first PDF wholesale/retail catalog maker, line sheets, inventory list
- Unique wholesale channel. Use catalog as wholesale order form & wholesale prices
- Show variants in atable or as separate product - A4/Letter Auto Table of content
- Metafeilds, QR/Barcodes, shapes... Import products from catalogs & price-lists
- *NEW CANVA integration & SYNC data, images & prices in PDF catalog in a few mins
Feature Comparison
| Rating | 4.6/5 | 4.9/5 |
Rating Catalog Maker by EasyCatalog4.6/5 EM Lookbook ‑ Shop by Gallery4.9/5 | ||
| Reviews | 171 | 153 |
Reviews Catalog Maker by EasyCatalog171 EM Lookbook ‑ Shop by Gallery153 | ||
| Target Merchant | B2B, Wholesale & Retail | D2C Retail |
Target Merchant Catalog Maker by EasyCatalogB2B, Wholesale & Retail EM Lookbook ‑ Shop by GalleryD2C Retail | ||
| Core Functionality | PDF Catalog Creation & Distribution, Wholesale Ordering | Interactive Lookbook Galleries, Shop from Images |
Core Functionality Catalog Maker by EasyCatalogPDF Catalog Creation & Distribution, Wholesale Ordering EM Lookbook ‑ Shop by GalleryInteractive Lookbook Galleries, Shop from Images | ||
| Key Features | Automated PDF catalog generation, Wholesale pricing, Order form integration, Canva integration, QR/Barcode support | Shop by gallery functionality, Image-based product discovery |
Key Features Catalog Maker by EasyCatalogAutomated PDF catalog generation, Wholesale pricing, Order form integration, Canva integration, QR/Barcode support EM Lookbook ‑ Shop by GalleryShop by gallery functionality, Image-based product discovery | ||
| Content Focus | Product Information, Pricing, Order Forms | Visually appealing images, Product context |
Content Focus Catalog Maker by EasyCatalogProduct Information, Pricing, Order Forms EM Lookbook ‑ Shop by GalleryVisually appealing images, Product context | ||
| Output Format | PDF Catalog, Linesheet, Price list, Flipbook/Lookbook | Interactive gallery on storefront |
Output Format Catalog Maker by EasyCatalogPDF Catalog, Linesheet, Price list, Flipbook/Lookbook EM Lookbook ‑ Shop by GalleryInteractive gallery on storefront | ||
| Value Proposition | Streamline wholesale sales, Efficient catalog management | Enhanced visual merchandising, Improved customer engagement |
Value Proposition Catalog Maker by EasyCatalogStreamline wholesale sales, Efficient catalog management EM Lookbook ‑ Shop by GalleryEnhanced visual merchandising, Improved customer engagement | ||
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Our Verdict
For merchants seeking to create and distribute professional PDF catalogs, manage wholesale pricing, and streamline B2B order processes, Catalog Maker by EasyCatalog is the clear choice. The Canva integration and automated catalog generation features provide significant time savings. EM Lookbook - Shop by Gallery is better suited for retail merchants aiming to enhance their online store's visual appeal and improve the shopping experience for customers through interactive lookbooks and galleries. If the primary goal is to elevate the online storefront and enable customers to shop directly from visually rich content, EM Lookbook is the superior option. Merchants needing both functionalities might consider exploring integrations or using both apps strategically.
Common Questions
Which app is easier to use for creating a simple price list?
Catalog Maker by EasyCatalog offers specific features for creating price lists as part of its catalog generation capabilities, making it the more suitable option for this specific task.
Can I use EM Lookbook to create a PDF catalog for offline distribution?
No, EM Lookbook primarily focuses on creating interactive galleries on your online store. It does not offer PDF catalog creation functionality.
Does Catalog Maker integrate with my existing product metafields?
Yes, Catalog Maker supports metafields, allowing you to include custom product information in your catalogs.
Which app is better for improving the average order value?
EM Lookbook - Shop by Gallery can improve AOV by encouraging customers to purchase related items featured within the lookbooks. However, Catalog Maker, if implemented strategically with wholesale pricing tiers, can encourage larger wholesale orders.
Which app has a better rating?
EM Lookbook - Shop by Gallery has a slightly higher rating (4.9/5) than Catalog Maker by EasyCatalog (4.6/5), though both are well-regarded by users.
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