Catalog Maker by EasyCatalog vs ReelUp‑Shoppable Videos+ Reelsfor Shopify (2026)

Catalog Maker by EasyCatalog and ReelUp‑Shoppable Videos+ Reels address vastly different needs within the Shopify ecosystem. Catalog Maker targets merchants, particularly those in B2B or wholesale retail, requiring tools to create and distribute product catalogs, line sheets, and price lists. Its core value proposition lies in automating the creation of PDF catalogs with features like variant tables, metafields, and even Canva integration, facilitating offline and wholesale sales. In contrast, ReelUp‑Shoppable Videos+ Reels is geared toward merchants looking to leverage the power of video, specifically short-form video content reminiscent of TikTok and Instagram Reels, to enhance product discovery and drive conversions. While both apps fall under the 'Images and media' category, their focus and functionality are distinct. Catalog Maker centers on catalog creation and management, offering features such as wholesale pricing, order forms within catalogs, and integration with wholesale channels. ReelUp, on the other hand, emphasizes video integration, showcasing user-generated content (UGC) and shoppable videos within the online store to improve engagement and SEO. ReelUp boasts features like optimized video widgets for fast loading and multi-currency support, aiming to create a dynamic shopping experience, whereas Catalog Maker focuses on providing static, but information-rich PDF catalogs.

Catalog Maker by EasyCatalog and ReelUp‑Shoppable Videos+ Reels address vastly different needs within the Shopify ecosystem. Catalog Maker targets merchants, particularly those in B2B or wholesale retail, requiring tools to create and distribute product catalogs, line sheets, and price lists. Its core value proposition lies in automating the creation of PDF catalogs with features like variant tables, metafields, and even Canva integration, facilitating offline and wholesale sales. In contrast, ReelUp‑Shoppable Videos+ Reels is geared toward merchants looking to leverage the power of video, specifically short-form video content reminiscent of TikTok and Instagram Reels, to enhance product discovery and drive conversions. While both apps fall under the 'Images and media' category, their focus and functionality are distinct. Catalog Maker centers on catalog creation and management, offering features such as wholesale pricing, order forms within catalogs, and integration with wholesale channels. ReelUp, on the other hand, emphasizes video integration, showcasing user-generated content (UGC) and shoppable videos within the online store to improve engagement and SEO. ReelUp boasts features like optimized video widgets for fast loading and multi-currency support, aiming to create a dynamic shopping experience, whereas Catalog Maker focuses on providing static, but information-rich PDF catalogs.