CBB Keep & Share Your Cart vs Essential Upsell & Cross Sellfor Shopify (2026)
CBB Keep & Share Your Cart and Essential Upsell & Cross Sell both aim to enhance the Shopify shopping experience, but they address vastly different goals. CBB Keep & Share Your Cart focuses on leveraging social sharing to increase brand visibility and reduce cart abandonment by allowing customers to share their cart contents. Its strengths lie in ease of use and integration with social media platforms. It's geared towards merchants looking to organically grow their audience through customer advocacy. Essential Upsell & Cross Sell, on the other hand, centers around maximizing Average Order Value (AOV) through strategic product recommendations and upsell opportunities. Essential Upsell & Cross Sell provides a more comprehensive suite of features focused on directly increasing sales through frequently bought together suggestions, product bundles, post-purchase upsells, and automatic discounts. This makes it ideal for merchants prioritizing immediate revenue generation and optimizing their sales funnel. The core difference lies in their approach: one uses social sharing for brand building, while the other employs direct sales techniques to boost AOV and conversions.
At a Glance
CBB Keep & Share Your Cart
6 reviews
Essential Upsell & Cross Sell
1,004 reviews
Detailed Overview
CBB Keep & Share Your Cart
Let your customers help you build your brand and increase visibility by sharing their cart contents
Key Features
- Choose your preferred social share buttons to be displayed on the cart page
- Readily configure the widget position on the cart page
- Preview the widget before going live
- Compatible with all themes and fully customizable
- Easy installation process, no coding or template modification required
Essential Upsell & Cross Sell
One click upsell and cross sell. Show frequently bought together product upsell & related products.
Key Features
- Show frequently bought products (FBT), related products, product recommendations
- Post purchase upsell & cross sell: Product addons, bought together bundles
- Automatic discount promotions: Add discounts to upsell & "also bought" products
- Product page upsell: Add one click upsell & cross-sell products & BOGO bundles
- Cart upsell: Add upsell cart app, cross-sell & product add-ons to cart drawer
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating CBB Keep & Share Your Cart5/5 Essential Upsell & Cross Sell5/5 | ||
| Reviews | 6 | 1004 |
Reviews CBB Keep & Share Your Cart6 Essential Upsell & Cross Sell1004 | ||
| Primary Goal | Increase Brand Visibility & Reduce Cart Abandonment via Social Sharing | Increase AOV via Upselling & Cross-selling |
Primary Goal CBB Keep & Share Your CartIncrease Brand Visibility & Reduce Cart Abandonment via Social Sharing Essential Upsell & Cross SellIncrease AOV via Upselling & Cross-selling | ||
| Key Features | Social Share Buttons, Cart Widget Customization, Easy Installation | Frequently Bought Together, Related Products, Product Bundles, Post-Purchase Upsells, Automatic Discounts |
Key Features CBB Keep & Share Your CartSocial Share Buttons, Cart Widget Customization, Easy Installation Essential Upsell & Cross SellFrequently Bought Together, Related Products, Product Bundles, Post-Purchase Upsells, Automatic Discounts | ||
| Target Merchant | Merchants prioritizing organic growth and social media marketing, those with limited technical expertise | Merchants focused on increasing sales conversions, optimizing AOV, and maximizing revenue through product recommendations |
Target Merchant CBB Keep & Share Your CartMerchants prioritizing organic growth and social media marketing, those with limited technical expertise Essential Upsell & Cross SellMerchants focused on increasing sales conversions, optimizing AOV, and maximizing revenue through product recommendations | ||
| Ease of Use | Easy Installation, No Coding Required | Likely more complex setup given the broader feature set. Customization may require more effort. |
Ease of Use CBB Keep & Share Your CartEasy Installation, No Coding Required Essential Upsell & Cross SellLikely more complex setup given the broader feature set. Customization may require more effort. | ||
| Value Proposition | Free advertising by customers sharing cart contents, reduced cart abandonment | Increased revenue through targeted product recommendations and upsell offers |
Value Proposition CBB Keep & Share Your CartFree advertising by customers sharing cart contents, reduced cart abandonment Essential Upsell & Cross SellIncreased revenue through targeted product recommendations and upsell offers | ||
| Social Media Integration | Extensive Social Media Integrations (WhatsApp, Facebook, Twitter, etc.) | Limited or no explicit social media integration mentioned |
Social Media Integration CBB Keep & Share Your CartExtensive Social Media Integrations (WhatsApp, Facebook, Twitter, etc.) Essential Upsell & Cross SellLimited or no explicit social media integration mentioned | ||
Our Verdict
For merchants seeking to organically grow their brand and reduce cart abandonment through customer advocacy, CBB Keep & Share Your Cart offers a simple and effective solution. Its easy installation and social sharing capabilities make it suitable for businesses with limited technical resources. However, its low review count suggests it may be a newer or less widely adopted app.
If the primary objective is to aggressively increase AOV and directly boost sales through strategic product recommendations, Essential Upsell & Cross Sell is the clear choice. Its comprehensive suite of upsell and cross-sell features, combined with its high review count and positive rating, indicates a mature and effective solution for revenue optimization. While potentially more complex to configure initially, the potential ROI from increased sales is likely to outweigh the initial effort. The decision depends on the merchant's strategic priorities: brand visibility and cart abandonment reduction versus direct revenue growth.
Common Questions
Which app is easier to set up?
CBB Keep & Share Your Cart is likely easier to set up due to its focus on a single feature (social sharing) and its claim of one-click installation and no coding required. Essential Upsell & Cross Sell, with its broader range of features, likely requires more configuration.
Which app is better for small businesses with limited budgets?
Without pricing information, it's difficult to say definitively. However, given its simpler feature set, CBB Keep & Share Your Cart may be a more cost-effective option if it offers a competitive pricing structure or even a free plan. Essential Upsell & Cross Sell's richer feature set might come at a higher price point.
Which app has more established reliability?
Essential Upsell & Cross Sell appears more reliable due to its significantly higher review count (1004) compared to CBB Keep & Share Your Cart (6). A higher review count generally indicates a more mature app with a larger user base, providing more feedback and validation.
Which app focuses on post-purchase sales?
Essential Upsell & Cross Sell explicitly features "Post purchase upsell & cross sell" as a key feature, including product add-ons and bought-together bundles. CBB Keep & Share Your Cart does not address post-purchase interactions.
If I want to show 'Frequently Bought Together' items, which app should I choose?
Essential Upsell & Cross Sell is the only app of the two that offers showing frequently bought together items. CBB Keep & Share Your Cart focuses exclusively on social sharing of cart contents.
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