CBB Keep & Share Your Cart and Upcart—Cart Drawer Cart Upsell both enhance the Shopify cart experience, but they cater to different needs. CBB focuses on leveraging social sharing to increase brand visibility and reduce cart abandonment by enabling customers to easily share their cart contents. Upcart, on the other hand, is a comprehensive cart customization tool designed to increase average order value (AOV) and reduce cart abandonment through in-cart upsells, cross-sells, rewards, and design customization. The primary difference lies in their core value proposition. CBB prioritizes organic reach and word-of-mouth marketing through cart sharing, making it a low-effort way to potentially attract new customers. Upcart concentrates on maximizing revenue from existing customers by offering a highly customizable and engaging cart experience with various incentives and product recommendations. While both aim to minimize abandoned carts, they approach the problem with distinctly different strategies.
6 reviews
648 reviews
Let your customers help you build your brand and increase visibility by sharing their cart contents
Upcart — custom slide cart with full design control to increase AOV and reduce cart abandonment
| Rating | 5/5 | 4.7/5 |
Rating CBB Keep & Share Your Cart5/5 Upcart—Cart Drawer Cart Upsell4.7/5 | ||
| Reviews | 6 | 648 |
Reviews CBB Keep & Share Your Cart6 Upcart—Cart Drawer Cart Upsell648 | ||
| Core Functionality | Social Cart Sharing | Cart Customization & Upselling |
Core Functionality CBB Keep & Share Your CartSocial Cart Sharing Upcart—Cart Drawer Cart UpsellCart Customization & Upselling | ||
| Key Features | Social media sharing buttons, widget position configuration | In-cart upsells/cross-sells, rewards, discounts, free gifts, design customization |
Key Features CBB Keep & Share Your CartSocial media sharing buttons, widget position configuration Upcart—Cart Drawer Cart UpsellIn-cart upsells/cross-sells, rewards, discounts, free gifts, design customization | ||
| Target Merchant | Merchants prioritizing brand awareness and organic growth | DTC brands focused on increasing AOV and conversion rates |
Target Merchant CBB Keep & Share Your CartMerchants prioritizing brand awareness and organic growth Upcart—Cart Drawer Cart UpsellDTC brands focused on increasing AOV and conversion rates | ||
| Customization | Limited to widget position and social buttons | Extensive, uses HTML, CSS, and JSX |
Customization CBB Keep & Share Your CartLimited to widget position and social buttons Upcart—Cart Drawer Cart UpsellExtensive, uses HTML, CSS, and JSX | ||
| Ease of Use | One-click installation, no coding required | Requires more setup and design knowledge for full customization |
Ease of Use CBB Keep & Share Your CartOne-click installation, no coding required Upcart—Cart Drawer Cart UpsellRequires more setup and design knowledge for full customization | ||
| Value Proposition | Increase visibility and reduce abandoned carts through social sharing | Increase AOV and reduce cart abandonment through incentives and upsells |
Value Proposition CBB Keep & Share Your CartIncrease visibility and reduce abandoned carts through social sharing Upcart—Cart Drawer Cart UpsellIncrease AOV and reduce cart abandonment through incentives and upsells | ||
For merchants primarily focused on increasing brand awareness and reaching new customers through organic social sharing, CBB Keep & Share Your Cart is the simpler and more direct option. Its easy installation and focus on social sharing make it a low-effort way to potentially expand reach.
However, for merchants prioritizing revenue optimization and looking to actively increase AOV and conversion rates, Upcart—Cart Drawer Cart Upsell offers a more comprehensive and powerful solution. While it requires more setup and design expertise, its extensive customization options and in-cart upsell capabilities provide greater control over the customer journey and offer a higher potential for revenue growth. Upcart is particularly well-suited for established DTC brands in fashion, food & beverage, and beauty who are ready to invest in a more sophisticated cart experience.
CBB Keep & Share Your Cart is easier to install and use due to its one-click installation and no-code requirements. Upcart requires more setup and potentially design skills for full customization.
CBB Keep & Share Your Cart is specifically designed to increase brand awareness by enabling customers to share their carts on social media platforms.
Upcart—Cart Drawer Cart Upsell is better for increasing AOV due to its in-cart upsell and cross-sell features, as well as its reward and discount incentives.
Upcart—Cart Drawer Cart Upsell offers significantly more customization options, allowing merchants to fully customize the cart design using HTML, CSS, and JSX.
CBB Keep & Share Your Cart may be more suitable for small businesses with limited resources due to its ease of use and focus on organic social sharing. Upcart's more advanced features may require more time and effort to implement effectively.
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