Chargeback Specialist vs Subunofor Shopify (2026)
Chargeback Specialist and Subuno both aim to reduce fraud and chargebacks for Shopify merchants, but they approach the problem with different strategies and target slightly different audiences. Chargeback Specialist focuses on *recovering* revenue already lost to chargebacks by automating dispute responses with AI and human oversight. Its strength lies in building strong, evidence-based responses tailored to individual stores. Subuno, conversely, focuses on *preventing* fraud *before* it leads to chargebacks, using customizable rules and order screening. Its strength is in providing a layered approach to fraud detection with built-in analytics and third-party integrations, allowing for proactive blocking of suspicious orders. This makes Chargeback Specialist appealing to merchants facing existing chargeback issues, while Subuno targets those seeking to prevent fraud from happening in the first place. Chargeback Specialist emphasizes ease of use with one-click activation and no technical setup, likely attracting merchants who prefer a hands-off solution. Its use of AI that learns from outcomes also suggests a focus on long-term improvement and reduced manual intervention. Subuno, while still aiming to reduce manual review time, provides a wider range of manual review tools and customization options. This suggests it targets merchants willing to actively manage and fine-tune their fraud prevention strategies. While both have 5-star ratings, Chargeback Specialist has a slightly higher number of reviews, potentially indicating wider adoption or earlier entry into the market.
At a Glance
Chargeback Specialist
7 reviews
Subuno
4 reviews
Detailed Overview
Chargeback Specialist
Automate Chargebacks and Prevent Fraudulent Disputes with AI + Human Oversight
Key Features
- AI powered dispute responses tailored to your store
- Human reviewed evidence for higher accuracy
- Prevent Chargebacks and Fraud disputes before they happen
- One click Activation. No technical setup required.
Subuno
Subuno helps you prevent credit card fraud/chargeback. Customize and automate your order screening.
Key Features
- Automated fraud checks help you flag fraudulent and suspicious orders .
- 15+ manual review tools help you properly research and assess suspicious orders.
- Integrated third party tools provide you with advanced data analytics.
- Automatically flag orders based on risk score/velocity/mismatching addresses.
- Automatically reject/hold orders based on order characteristics.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Chargeback Specialist5/5 Subuno5/5 | ||
| Reviews | 7 | 4 |
Reviews Chargeback Specialist7 Subuno4 | ||
| Focus | Chargeback Recovery & Fraudulent Dispute Handling | Fraud Prevention |
Focus Chargeback SpecialistChargeback Recovery & Fraudulent Dispute Handling SubunoFraud Prevention | ||
| Technology | AI-powered dispute responses with human review | Rules-based order screening and fraud checks |
Technology Chargeback SpecialistAI-powered dispute responses with human review SubunoRules-based order screening and fraud checks | ||
| Ease of Use | One-click activation, no technical setup | Customizable rules, requires some configuration |
Ease of Use Chargeback SpecialistOne-click activation, no technical setup SubunoCustomizable rules, requires some configuration | ||
| Merchant Type | Fast-growing, high-volume eCommerce brands | Merchants seeking layered fraud prevention and control |
Merchant Type Chargeback SpecialistFast-growing, high-volume eCommerce brands SubunoMerchants seeking layered fraud prevention and control | ||
| Core Value Proposition | Recover lost revenue and automate chargeback management | Prevent fraud, reduce manual review, and protect your business |
Core Value Proposition Chargeback SpecialistRecover lost revenue and automate chargeback management SubunoPrevent fraud, reduce manual review, and protect your business | ||
| Dispute Handling | AI creates responses based on Chargeback guidelines | Flags suspicious orders for review/cancellation |
Dispute Handling Chargeback SpecialistAI creates responses based on Chargeback guidelines SubunoFlags suspicious orders for review/cancellation | ||
| Integration | Implied direct integration focusing on chargeback response | Integrates with 3rd party fraud tools |
Integration Chargeback SpecialistImplied direct integration focusing on chargeback response SubunoIntegrates with 3rd party fraud tools | ||
| Automation Style | Learns & Adapts automatically using AI | Automates order processing based on customizable rules |
Automation Style Chargeback SpecialistLearns & Adapts automatically using AI SubunoAutomates order processing based on customizable rules | ||
Our Verdict
If you're already experiencing a high volume of chargebacks and want a hands-off solution that leverages AI to recover revenue, Chargeback Specialist is likely the better choice. Its focus on dispute response automation and ease of use makes it ideal for merchants who want to minimize manual work. However, if you're looking for a more proactive and customizable fraud prevention system that allows you to define rules, integrate with other fraud tools, and actively manage risk, Subuno is the preferred option. It gives you more control but requires more active involvement in configuring and monitoring the system. Ultimately, the best choice depends on your existing chargeback situation, your preferred level of involvement, and your tolerance for risk.
Common Questions
Which app is easier to set up and use?
Chargeback Specialist is designed for easier setup with its one-click activation. Subuno, while customizable, likely requires more configuration to define fraud rules.
Which app is better for recovering lost revenue?
Chargeback Specialist is specifically designed to recover lost revenue through automated chargeback dispute responses.
Which app is better for preventing fraud before it happens?
Subuno is designed to prevent fraudulent orders from being fulfilled in the first place by flagging suspicious activity.
Does Chargeback Specialist use human reviewers or is it only AI?
Chargeback Specialist uses both AI and expert human review to ensure the accuracy and effectiveness of its chargeback responses.
Does Subuno offer any integrations with other fraud prevention tools?
Yes, Subuno offers integrations with third-party tools, providing merchants with advanced data analytics.
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