Checkout Links by Edi&P vs SupaElements: Custom Checkoutfor Shopify (2026)
Checkout Links by Edi&P and SupaElements: Custom Checkout both aim to improve the checkout experience on Shopify, but they address very different needs. Checkout Links focuses on driving sales from various channels by creating trackable, pre-filled checkout links. It empowers merchants to create direct purchase paths from email, SMS, social media, and even offline methods like QR codes. It is targeted toward merchants seeking to increase conversion rates across multiple platforms through personalized and trackable purchasing experiences. SupaElements, on the other hand, centers around customizing the checkout, order status, and thank you pages with custom elements and functionalities. Its key strength lies in its ability to allow merchants to modify the look and feel of their existing Shopify checkout process and incorporate cross-selling and upselling opportunities. SupaElements appears to be designed for merchants focused on optimizing the on-site purchase journey and branding experience, while Checkout Links caters to merchants needing to create streamlined, trackable purchase paths outside of their store. SupaElements emphasizes visual and functional modification of the checkout pages, aiming for an on-brand experience. Checkout Links emphasizes extending the point of purchase away from the traditional checkout page. The choice between the two depends on whether the priority is to streamline external sales channels or to enhance the existing checkout experience.
At a Glance
Checkout Links by Edi&P
23 reviews
SupaElements: Custom Checkout
2 reviews
Detailed Overview
Checkout Links by Edi&P
Smart checkout links - turn any channel into instant sales and make every link count.
Key Features
- Direct checkout links with pre-filled carts and auto-applied discounts
- One click direct checkout and cart links for social media, email and SMS
- Start A/B testing different discount links with smart link analytics
- One click reorder links for customer retention and repeat purchases
- Pre-checkout landing pages for bundles and product selection
SupaElements: Custom Checkout
Provide additional components on your Checkout, Order Status page and Thank You page.
Key Features
- Customize your checkout, order status page and thank you page
- Elevate the purchase process with cross-selling, upselling, and branding
- Speed up setup using SupaActions: pre-set automations for quick implementation
- Choose & combine multiples components to match your brand and your strategy
- Multichannel support: e-mail, in-app chat, website resources & social media
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Checkout Links by Edi&P5/5 SupaElements: Custom Checkout5/5 | ||
| Reviews | 23 | 2 |
Reviews Checkout Links by Edi&P23 SupaElements: Custom Checkout2 | ||
| Focus | Off-Site Sales & Trackable Links | On-Site Checkout Customization |
Focus Checkout Links by Edi&POff-Site Sales & Trackable Links SupaElements: Custom CheckoutOn-Site Checkout Customization | ||
| Target Merchant | Merchants needing multi-channel sales solutions | Merchants prioritizing on-site branding and upselling during checkout |
Target Merchant Checkout Links by Edi&PMerchants needing multi-channel sales solutions SupaElements: Custom CheckoutMerchants prioritizing on-site branding and upselling during checkout | ||
| Key Feature: Links | Direct checkout, reorder, discount links | Customizable checkout elements and SupaActions |
Key Feature: Links Checkout Links by Edi&PDirect checkout, reorder, discount links SupaElements: Custom CheckoutCustomizable checkout elements and SupaActions | ||
| Analytics & A/B Testing | A/B testing for discount links, smart link analytics | Not explicitly mentioned |
Analytics & A/B Testing Checkout Links by Edi&PA/B testing for discount links, smart link analytics SupaElements: Custom CheckoutNot explicitly mentioned | ||
| Customization | Dynamic content in links | Extensive customization of checkout, order status, and thank you pages |
Customization Checkout Links by Edi&PDynamic content in links SupaElements: Custom CheckoutExtensive customization of checkout, order status, and thank you pages | ||
| Ease of Use | Not mentioned but inferred by direct link creation. | SupaActions aim to speed up setup with preset automations. |
Ease of Use Checkout Links by Edi&PNot mentioned but inferred by direct link creation. SupaElements: Custom CheckoutSupaActions aim to speed up setup with preset automations. | ||
| Value Proposition | Increase sales and retention through personalized and trackable links. | Elevate the customer experience and increase revenue through on-site checkout optimization. |
Value Proposition Checkout Links by Edi&PIncrease sales and retention through personalized and trackable links. SupaElements: Custom CheckoutElevate the customer experience and increase revenue through on-site checkout optimization. | ||
Our Verdict
For merchants heavily reliant on email marketing, social media campaigns, or influencer partnerships, Checkout Links by Edi&P offers a clear advantage by providing trackable checkout links, pre-filled carts, and A/B testing capabilities. It provides the tools to attribute sales to specific channels and campaigns. On the other hand, if the primary goal is to optimize the existing Shopify checkout process by adding custom elements, upselling opportunities, and branding, SupaElements: Custom Checkout is the more suitable option.
SupaElements is a good choice for established brands who want to refine the on-site customer journey. Checkout Links is more impactful for businesses seeking to expand their reach and drive sales from external channels. Ultimately, the best choice depends on the merchant's specific needs and sales strategy. The difference in the number of reviews also indicates a difference in the adoption rate, giving Checkout Links a slightly higher level of social proof.
Common Questions
Which app is better for tracking the success of social media campaigns?
Checkout Links by Edi&P is better suited for tracking social media campaign performance. Its smart link analytics allow merchants to attribute sales to specific social media links and campaigns. SupaElements does not provide similar campaign tracking capabilities.
Can I use both apps together?
Potentially, yes, but with some overlap. You could use Checkout Links to drive traffic to the checkout, and then SupaElements to customize the checkout page itself. However, it's crucial to ensure the customizations from SupaElements don't interfere with the functionality of the checkout links created by Checkout Links. Testing would be critical.
Which app is easier to set up and use?
Based on the descriptions, both apps aim to be relatively easy to use. Checkout Links advertises direct link creation, implying simplicity. SupaElements highlights 'SupaActions' to speed up setup. Without hands-on experience, it's difficult to definitively say which is easier, but SupaElements' automation claims suggest a more guided setup process.
Which app offers more flexibility in terms of customization?
SupaElements: Custom Checkout offers significantly more flexibility in customizing the checkout, order status, and thank you pages. It focuses on providing a suite of components that merchants can combine to match their branding and strategy, while Checkout Links offers customization primarily through dynamic content within the checkout links.
Which app is better for increasing repeat purchases?
Checkout Links by Edi&P directly addresses repeat purchases with its one-click reorder links. This feature streamlines the reordering process for existing customers. While SupaElements can potentially contribute to increased sales through upselling and a better checkout experience, it doesn't have a specific reorder link feature.
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