Checkout Plus vs EZ Checkout Controller | Rulesfor Shopify (2026)
Checkout Plus and EZ Checkout Controller | Rules both aim to enhance the Shopify checkout experience, but cater to distinct merchant needs. Checkout Plus focuses on increasing average order value (AOV) and building trust through upselling, social proof, and customizable communication features. Its target audience is likely merchants looking to optimize conversion rates and personalize the customer journey with free gifts, delivery instructions, and post-purchase customizations. Checkout Plus provides a broader suite of features, including the ability to customize the thank you page and order status page.
At a Glance
Checkout Plus
52 reviews
EZ Checkout Controller | Rules
7 reviews
Detailed Overview
Checkout Plus
Customize Your Checkout: Free Gifts, Trust Badges, Upsells, Messages, Payment Customizations & Rules
Key Features
- Upsells: Sell more at checkout increasing average order value (AOV)
- Social Proof: Establish trust with Reviews, UGC & Trust Badges at Checkout
- Gift Messages, Delivery Instructions & Surveys: Collect information at Checkout
- Post Purchase: Thank you, Order Status & Customer Account Customizations
- Payment, Shipping Methods & Order Limits: customize at checkout with conditions
EZ Checkout Controller | Rules
Checkout rules for order limits, payment methods, & shipping methods, all in one easy to use app.
Key Features
- Set order limits, minimum order quantity or amount for all or specific customers
- Set checkout rules to trigger based on tags, products, quantity, address & more
- Block traffic from IP addresses or countries with IP & country blocker
- Enable automatic fraud protection to safeguard your store from fraudulent orders
- Add Terms and Conditions checkbox to the cart that users must check to checkout
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating Checkout Plus4.8/5 EZ Checkout Controller | Rules5/5 | ||
| Reviews | 52 | 7 |
Reviews Checkout Plus52 EZ Checkout Controller | Rules7 | ||
| Primary Focus | Conversion Optimization & Personalization | Checkout Rule Enforcement & Fraud Prevention |
Primary Focus Checkout PlusConversion Optimization & Personalization EZ Checkout Controller | RulesCheckout Rule Enforcement & Fraud Prevention | ||
| Key Features | Upsells, Social Proof, Gift Messages, Post-Purchase Customization | Order Limits, Payment/Shipping Method Control, IP/Country Blocking, T&C Checkbox |
Key Features Checkout PlusUpsells, Social Proof, Gift Messages, Post-Purchase Customization EZ Checkout Controller | RulesOrder Limits, Payment/Shipping Method Control, IP/Country Blocking, T&C Checkbox | ||
| Target Merchant | Businesses focused on AOV & Customer Experience | Businesses with Strict Order Requirements & Fraud Concerns |
Target Merchant Checkout PlusBusinesses focused on AOV & Customer Experience EZ Checkout Controller | RulesBusinesses with Strict Order Requirements & Fraud Concerns | ||
| Ease of Use (Implied) | Moderate; wider feature set may require more setup | Potentially High; focused rule-based interface |
Ease of Use (Implied) Checkout PlusModerate; wider feature set may require more setup EZ Checkout Controller | RulesPotentially High; focused rule-based interface | ||
| Value Proposition | Increase revenue through upselling and personalization | Reduce fraudulent orders and enforce business rules |
Value Proposition Checkout PlusIncrease revenue through upselling and personalization EZ Checkout Controller | RulesReduce fraudulent orders and enforce business rules | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
If your primary goal is to boost AOV, enhance customer experience through personalization, and leverage social proof during checkout, Checkout Plus is the stronger choice. Its feature set is geared towards conversion optimization. On the other hand, if you require strict control over order limits, payment/shipping methods based on specific conditions, and robust fraud prevention measures like IP/country blocking, EZ Checkout Controller | Rules is the more suitable option. EZ Checkout Controller is especially useful for merchants needing to enforce order limits or prevent fraudulent activity. The smaller number of reviews for EZ Checkout Controller | Rules should also be considered.
Common Questions
Which app is better for preventing fraud?
EZ Checkout Controller | Rules is better suited for fraud prevention, offering IP/Country blocking and automatic fraud protection features. Checkout Plus doesn't explicitly offer such features.
Which app allows for more customization of the checkout page?
Checkout Plus provides a broader range of customization options, including gift messages, delivery instructions, and post-purchase page modifications. EZ Checkout Controller | Rules focuses on rule-based modifications to payment/shipping methods and order limits.
Does either app allow me to add a Terms and Conditions checkbox?
Yes, EZ Checkout Controller | Rules specifically features the ability to add a mandatory Terms and Conditions checkbox to the cart.
Which app focuses more on increasing sales?
Checkout Plus has a strong focus on increasing sales by including upsell features. It aims to increase average order value (AOV).
Which app is easier to set up?
Given the smaller number of features, EZ Checkout Controller | Rules may be easier to set up and configure compared to Checkout Plus, which has a wider array of options.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store