Clay: B2B Wholesale Pricing vs Faire: Buy Wholesalefor Shopify (2026)
Clay: B2B Wholesale Pricing and Faire: Buy Wholesale cater to distinct needs within the Shopify ecosystem. Clay focuses on enabling existing Shopify stores to offer tiered pricing and wholesale options directly to their B2B customers. Its high rating (5/5) suggests strong satisfaction among users implementing such strategies. Conversely, Faire functions as a wholesale marketplace connecting Shopify retailers with independent brands worldwide. Its significantly larger number of reviews (604) and lower rating (4.8/5) might indicate broader adoption but potentially more diverse experiences due to its marketplace nature. Faire's primary strength lies in product discovery and streamlined sourcing from a global network of brands. Features like 60-day payment terms and free returns on opening orders aim to reduce risk for retailers stocking new products. The automatic Shopify sync simplifies order and inventory management. Clay, on the other hand, likely provides robust tools for managing wholesale pricing tiers, customer groups, and potentially customized catalogs, directly within the merchant's existing Shopify store, although the provided information doesn't offer those details directly. Choosing between the two hinges on whether a merchant needs B2B pricing functionality for existing products or a platform to discover new wholesale products to sell.
At a Glance
Clay: B2B Wholesale Pricing
81 reviews
Faire: Buy Wholesale
604 reviews
Detailed Overview
Faire: Buy Wholesale
Buy wholesale from independent brands worldwide
Key Features
- Discover unique, high-quality products from brands around the world
- Eligible retailers get 60-day payment terms
- Free returns on all opening orders
- Faire does not support dropshipping
- Sync your orders and inventory to Shopify automatically
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating Clay: B2B Wholesale Pricing5/5 Faire: Buy Wholesale4.8/5 | ||
| Reviews | 81 | 604 |
Reviews Clay: B2B Wholesale Pricing81 Faire: Buy Wholesale604 | ||
| Focus | B2B Wholesale Pricing on Existing Store | Wholesale Product Discovery and Sourcing |
Focus Clay: B2B Wholesale PricingB2B Wholesale Pricing on Existing Store Faire: Buy WholesaleWholesale Product Discovery and Sourcing | ||
| Target Merchant | Existing Shopify store looking to expand into wholesale | Shopify store seeking new products and brands |
Target Merchant Clay: B2B Wholesale PricingExisting Shopify store looking to expand into wholesale Faire: Buy WholesaleShopify store seeking new products and brands | ||
| Product Sourcing | Merchant's Existing Product Line | Independent Brands Worldwide via Faire Marketplace |
Product Sourcing Clay: B2B Wholesale PricingMerchant's Existing Product Line Faire: Buy WholesaleIndependent Brands Worldwide via Faire Marketplace | ||
| Pricing Control | Potentially High (Managing Own Pricing Tiers) | Dependent on Faire's Wholesale Pricing and Brand Policies |
Pricing Control Clay: B2B Wholesale PricingPotentially High (Managing Own Pricing Tiers) Faire: Buy WholesaleDependent on Faire's Wholesale Pricing and Brand Policies | ||
| Risk Mitigation (Buyer) | Potentially Lower (Familiar Products) | Free Returns on Opening Orders; 60-Day Payment Terms |
Risk Mitigation (Buyer) Clay: B2B Wholesale PricingPotentially Lower (Familiar Products) Faire: Buy WholesaleFree Returns on Opening Orders; 60-Day Payment Terms | ||
| Ease of Use (Setup) | Unknown (Requires B2B Pricing Configuration) | Potentially Easier (Marketplace with Direct Integration) |
Ease of Use (Setup) Clay: B2B Wholesale PricingUnknown (Requires B2B Pricing Configuration) Faire: Buy WholesalePotentially Easier (Marketplace with Direct Integration) | ||
| Value Proposition | Optimizing existing product offerings for wholesale | Expanding product selection with curated, independent brands |
Value Proposition Clay: B2B Wholesale PricingOptimizing existing product offerings for wholesale Faire: Buy WholesaleExpanding product selection with curated, independent brands | ||
Our Verdict
For Shopify merchants already selling products and wanting to expand into the B2B wholesale market with those existing products, Clay: B2B Wholesale Pricing is likely the better choice. It offers tools to create pricing tiers and manage B2B customers. However, for merchants seeking to discover new products to stock their shelves from independent brands worldwide, Faire: Buy Wholesale is the more suitable option. Faire provides access to a marketplace with features like free returns on opening orders and 60-day payment terms to reduce risk.
While Clay has a slightly higher rating, the lower number of reviews means its success might be more niche. Faire's higher review count suggests wider applicability, even if some users experienced issues contributing to the slightly lower average rating. Ultimately, the best choice depends on the merchant's primary goal: expanding existing product offerings into B2B wholesale or discovering new wholesale products to sell.
Common Questions
Which app is better for discovering new products to sell?
Faire: Buy Wholesale is the clear winner for product discovery. It's a marketplace designed to connect retailers with independent brands worldwide.
Which app is better for managing B2B wholesale pricing on my existing Shopify products?
Clay: B2B Wholesale Pricing is designed to allow Shopify store owners to offer wholesale pricing on their existing products. Faire is primarily a marketplace for *buying* wholesale, not *selling* wholesale from your existing catalog.
Which app offers better payment terms for retailers?
Faire offers eligible retailers 60-day payment terms. The payment terms offered by Clay are not indicated in the provided data, but they likely depend on the merchant's own credit policies with their B2B customers.
Does either app support dropshipping?
The description of Faire explicitly states that it does not support dropshipping. Information on Clay's support for dropshipping is not available.
Which app has a lower risk for retailers trying new products?
Faire reduces risk by offering free returns on all opening orders and 60-day payment terms for eligible retailers. This allows retailers to test new products without significant financial commitment.
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