Clay: B2B Wholesale Pricing vs Nivoda Connectfor Shopify (2026)
Clay: B2B Wholesale Pricing and Nivoda Connect both offer Shopify merchants solutions related to sourcing and wholesale. However, they cater to significantly different markets. Clay focuses on general B2B wholesale pricing, enabling merchants to offer tiered pricing and discounts to wholesale customers. Nivoda Connect, on the other hand, is specifically designed for jewelers, providing access to a global inventory of diamonds and gemstones and tools for customizable ring design. The primary difference lies in their scope. Clay seems to be a more general-purpose app applicable to various industries seeking to manage wholesale pricing, whereas Nivoda Connect is niche, targeting jewelers seeking to expand their inventory without physically holding it. While both have excellent ratings, Clay boasts a significantly higher number of reviews, suggesting broader adoption or a longer presence in the Shopify app store. This may indicate a more mature feature set and a larger user base providing feedback. For merchants considering either app, it's crucial to evaluate whether their primary need is general wholesale pricing management or sourcing diamonds and gemstones. The integration of a ring studio within Nivoda connect makes its value proposition clear and strong, if the target is jewelry.
At a Glance
Clay: B2B Wholesale Pricing
81 reviews
Nivoda Connect
10 reviews
Detailed Overview
Nivoda Connect
Sell diamonds & jewellery on your store with Nivoda's powerful platform.
Key Features
- Access a global collection of natural and labgrown diamonds and gemstones
- Customize your filters to suit meet your customers needs
- Add your markups based on carat weight or price
- Allow customers to build their rings with unique designs and Nivoda diamonds
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Clay: B2B Wholesale Pricing5/5 Nivoda Connect5/5 | ||
| Reviews | 81 | 10 |
Reviews Clay: B2B Wholesale Pricing81 Nivoda Connect10 | ||
| Target Merchant Type | General B2B sellers | Jewelers selling diamonds & gemstones |
Target Merchant Type Clay: B2B Wholesale PricingGeneral B2B sellers Nivoda ConnectJewelers selling diamonds & gemstones | ||
| Core Functionality | B2B Wholesale Pricing | Diamond & Gemstone Sourcing & Ring Design |
Core Functionality Clay: B2B Wholesale PricingB2B Wholesale Pricing Nivoda ConnectDiamond & Gemstone Sourcing & Ring Design | ||
| Inventory Management | Likely integrates with existing inventory | Access to Nivoda's Global Inventory |
Inventory Management Clay: B2B Wholesale PricingLikely integrates with existing inventory Nivoda ConnectAccess to Nivoda's Global Inventory | ||
| Customization Options | Wholesale pricing tiers and discounts | Filters, pricing markups, customizable ring designs |
Customization Options Clay: B2B Wholesale PricingWholesale pricing tiers and discounts Nivoda ConnectFilters, pricing markups, customizable ring designs | ||
| Value Proposition | Simplified wholesale pricing structure | Expanded inventory and product offering for jewelers |
Value Proposition Clay: B2B Wholesale PricingSimplified wholesale pricing structure Nivoda ConnectExpanded inventory and product offering for jewelers | ||
| Ease of Use (Based on Reviews) | Likely high based on review count and rating | Likely high, but lower sample size |
Ease of Use (Based on Reviews) Clay: B2B Wholesale PricingLikely high based on review count and rating Nivoda ConnectLikely high, but lower sample size | ||
Our Verdict
For Shopify merchants already selling jewelry or planning to enter the diamond and gemstone market, Nivoda Connect is the clear choice. Its access to a global inventory, customizable filters, and ring design studio offer a significant advantage. The fact that it uses Nivoda's inventory also avoids issues with the seller needing to manage the stock. However, for merchants in other industries seeking a robust solution for B2B wholesale pricing, Clay: B2B Wholesale Pricing is the better option. Its higher review count suggests a more established presence and broader applicability to various wholesale scenarios. Nivoda Connect should only be chosen if the business wants to focus on selling jewelry.
Common Questions
Can I use both apps simultaneously?
Potentially, but it's unlikely to be beneficial. They address different core needs. Using both might lead to unnecessary complexity and conflicts.
Which app is easier to set up?
Based on review counts, Clay likely has more documentation and community support, potentially making it easier to set up. However, Nivoda's setup is probably streamlined for jewelry stores.
Does Nivoda Connect handle shipping?
The description doesn't specify shipping details. It's crucial to investigate Nivoda's shipping policies separately. Clay likely integrates with your existing shipping setup.
Does Clay: B2B Wholesale Pricing support tiered discounts?
The app name explicitly states 'B2B Wholesale Pricing' which almost certainly includes tiered discounts based on quantity purchased or customer type.
What are the ongoing costs associated with each app?
The provided data doesn't include pricing details. Merchants should check the Shopify app store listing for each app to understand the subscription fees and any potential transaction costs.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store