Clay: B2B Wholesale Pricing vs Printify: Print on Demandfor Shopify (2026)
Clay: B2B Wholesale Pricing and Printify: Print on Demand cater to fundamentally different needs within the Shopify ecosystem. Clay is designed for merchants looking to implement tiered pricing for wholesale customers, likely those already established with an existing product line. Printify, on the other hand, is a print-on-demand service enabling merchants to create and sell custom-designed products without holding any inventory. Both apps address sourcing options but in completely disparate ways; Clay sources better pricing from the merchant's own catalog, while Printify sources the production and fulfillment of new product lines.
At a Glance
Clay: B2B Wholesale Pricing
81 reviews
Printify: Print on Demand
2,343 reviews
Detailed Overview
Printify: Print on Demand
Create and sell custom products around the world. You design and sell, we - print, pack, and ship.
Key Features
- Wide selection of custom products with great prices
- Upload your designs quickly and easily
- Zero risk as you don’t have to buy stock upfront
- Simple creation process for new items
- Print and ship around the world
Feature Comparison
| Rating | 5/5 | 4.7/5 |
Rating Clay: B2B Wholesale Pricing5/5 Printify: Print on Demand4.7/5 | ||
| Reviews | 81 | 2343 |
Reviews Clay: B2B Wholesale Pricing81 Printify: Print on Demand2343 | ||
| Target Merchant | B2B Wholesale Businesses | Businesses Seeking Print-on-Demand Products |
Target Merchant Clay: B2B Wholesale PricingB2B Wholesale Businesses Printify: Print on DemandBusinesses Seeking Print-on-Demand Products | ||
| Value Proposition | Tiered Pricing for Wholesale | Create & Sell Custom Products without Inventory |
Value Proposition Clay: B2B Wholesale PricingTiered Pricing for Wholesale Printify: Print on DemandCreate & Sell Custom Products without Inventory | ||
| Primary Function | Wholesale Pricing Management | Print-on-Demand Production & Fulfillment |
Primary Function Clay: B2B Wholesale PricingWholesale Pricing Management Printify: Print on DemandPrint-on-Demand Production & Fulfillment | ||
| Inventory Management | Manages existing inventory with dynamic pricing | No inventory required – Printify handles fulfillment |
Inventory Management Clay: B2B Wholesale PricingManages existing inventory with dynamic pricing Printify: Print on DemandNo inventory required – Printify handles fulfillment | ||
| Product Design | Not applicable - uses existing products | Enables creation of custom product designs |
Product Design Clay: B2B Wholesale PricingNot applicable - uses existing products Printify: Print on DemandEnables creation of custom product designs | ||
| Risk | Standard inventory risk | Zero risk - pay only when an order is placed |
Risk Clay: B2B Wholesale PricingStandard inventory risk Printify: Print on DemandZero risk - pay only when an order is placed | ||
Our Verdict
The choice between Clay and Printify hinges entirely on the merchant's business model. If a merchant wants to offer wholesale pricing tiers to B2B clients using existing products, Clay: B2B Wholesale Pricing is the clear choice, providing tools for effective price management. However, for merchants interested in selling custom-designed products without holding inventory, Printify: Print on Demand is the superior option. While Printify has a lower rating than Clay (4.7/5 vs. 5/5), the much higher number of reviews (2343 vs. 81) suggests broader usage and a potentially more reliable track record, despite the slightly lower average score. It's important to note that the use cases are mutually exclusive; one app cannot replace the other.
Common Questions
Can Clay: B2B Wholesale Pricing be used with Printify: Print on Demand?
Not directly. Clay focuses on managing pricing for existing products, while Printify provides print-on-demand fulfillment. They serve different purposes and don't integrate with each other.
Which app is easier to use?
Determining ease of use requires hands-on testing, but Printify's description suggests a simple product creation process, indicating it may be more straightforward to set up initially compared to the more complex pricing logic potentially involved with Clay.
Which app offers better profit margins?
Profit margins vary depending on the specific products, pricing strategies, and operational costs. Clay can improve margins by optimizing wholesale pricing, while Printify's margins depend on the design quality, product selection, and pricing relative to production costs.
What is the biggest difference between Clay and Printify?
The biggest difference is that Clay manages pricing for existing products, while Printify enables the creation and fulfillment of entirely new custom-designed products without the need for upfront inventory investment.
Which app is best for startups?
Printify might be more suitable for startups, particularly those without existing products or those looking to test new product ideas without significant capital outlay. Clay is more beneficial for established businesses already engaged in wholesale activities.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store