Color Swatch King: Variants vs Imersian ‑ Interior Visualiserfor Shopify (2026)
Color Swatch King: Variants and Imersian - Interior Visualiser, while both categorized under 'Product display' on Shopify, cater to vastly different needs. Color Swatch King focuses on enhancing the product variant selection experience, offering features like color swatches, image swatches, and variant display on collection pages. It aims to improve conversion rates by making it easier for customers to compare and choose product options. This app is ideal for merchants selling products with multiple variations, such as apparel, accessories, or anything with color, size, or material options. Imersian, on the other hand, provides a more immersive product visualization experience, especially geared toward furniture and home decor retailers. It allows customers to visualize products in their own spaces using AR and AI-powered 3D models, addressing the challenge of online furniture purchases. The AI assistant provides product recommendations based on users' requirements, enhancing the overall shopping experience and potentially increasing order value. Despite both having 5/5 ratings, the massive difference in reviews suggests Color Swatch King has a much larger and more established user base.
At a Glance
Color Swatch King: Variants
1,959 reviews
Imersian ‑ Interior Visualiser
3 reviews
Detailed Overview
Color Swatch King: Variants
Reduce Variants Options Selection time with Variant Image Swatch, Color Swatch, Swatch on Collection
Key Features
- Variant Swatches: Color swatches, Custom image swatch, Variant image swatch
- Variant Picker: Show as Swatches, Buttons & Dropdowns with price, Label & Badges
- Variants on Collections Page: Add color or size swatches on collections page
- Bulk upload color swatches. Hide out of stock variants. Split Product Variants
- Works with Shopify Markets, B2B, Size charts, Filter & Search, Recommendations
Imersian ‑ Interior Visualiser
Elevate your storefront & grow sales with our 3D, AR product visualiser and AI assistant
Key Features
- Imersian Designer: Upload a room photo and style as you wish with your products
- AI-Powered 3D Models: Create realistic 3D models faster and cheaper
- Multi-product AR: Compare & view multiple products in your room, no app installs
- AI Shopping: Quick product recommendations based on users' requirements & needs
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Color Swatch King: Variants5/5 Imersian ‑ Interior Visualiser5/5 | ||
| Reviews | 1959 | 3 |
Reviews Color Swatch King: Variants1959 Imersian ‑ Interior Visualiser3 | ||
| Core Functionality | Variant display & selection | 3D/AR product visualization |
Core Functionality Color Swatch King: VariantsVariant display & selection Imersian ‑ Interior Visualiser3D/AR product visualization | ||
| Target Merchant | Merchants with products having multiple variants (e.g., apparel) | Furniture and home decor retailers |
Target Merchant Color Swatch King: VariantsMerchants with products having multiple variants (e.g., apparel) Imersian ‑ Interior VisualiserFurniture and home decor retailers | ||
| Key Feature 1 | Color & image swatches | AI-Powered 3D Models |
Key Feature 1 Color Swatch King: VariantsColor & image swatches Imersian ‑ Interior VisualiserAI-Powered 3D Models | ||
| Key Feature 2 | Variants on collection page | Multi-product AR |
Key Feature 2 Color Swatch King: VariantsVariants on collection page Imersian ‑ Interior VisualiserMulti-product AR | ||
| Value Proposition | Improved conversion by simplifying variant selection | Increased sales through immersive product visualization |
Value Proposition Color Swatch King: VariantsImproved conversion by simplifying variant selection Imersian ‑ Interior VisualiserIncreased sales through immersive product visualization | ||
| Ease of Setup | Free setup assistance from experts mentioned | Not specified, likely requires more setup for 3D modeling |
Ease of Setup Color Swatch King: VariantsFree setup assistance from experts mentioned Imersian ‑ Interior VisualiserNot specified, likely requires more setup for 3D modeling | ||
Our Verdict
The choice between Color Swatch King: Variants and Imersian - Interior Visualiser depends entirely on the type of products you sell. If you're selling apparel, accessories, or any product where customers need to choose between multiple colors, sizes, or other variants, Color Swatch King is the clear choice. Its features directly address the pain points of variant selection, and its high number of positive reviews indicates a reliable and well-supported app. However, if you're a furniture or home decor retailer looking to provide customers with a more immersive shopping experience and address the challenges of visualizing products in their homes, Imersian is the better option. While it has fewer reviews, its features are specifically tailored to the needs of this niche.
Common Questions
Does Color Swatch King work on collection pages?
Yes, Color Swatch King allows you to add color or size swatches directly on your collection pages, making browsing more seamless.
Can Imersian create 3D models automatically?
Yes, Imersian offers AI-Powered 3D Models to create realistic 3D models of your products faster and cheaper.
Does Color Swatch King hide out-of-stock variants?
Yes, Color Swatch King has a feature to automatically hide out-of-stock variants, preventing customer frustration.
Can customers use Imersian to view multiple products in AR?
Yes, Imersian supports Multi-product AR, allowing customers to compare and view multiple products in their room without app installs.
What kind of setup support is offered with Color Swatch King?
Color Swatch King offers free app setup assistance from product variations experts.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store