Color Swatch King: Variants vs Supergrid Collections ‑ Depictfor Shopify (2026)
Color Swatch King: Variants focuses primarily on enhancing the product page experience by improving variant selection. Its strength lies in its diverse range of variant swatch options, bulk upload capabilities, and features like hiding out-of-stock variants. It positions itself as a tool for simplifying the product options selection process, leading to quicker purchasing decisions. Supergrid Collections ‑ Depict, on the other hand, aims to enhance the overall collection page merchandising experience. It excels in visual merchandising and sorting, offering features like custom content cards, drag-and-drop editing, and AI-powered sorting. It targets merchants looking to create visually appealing and high-converting collection pages. The primary difference lies in their focus. Color Swatch King targets product page optimization with variant selection, while Supergrid Collections focuses on collection page design and merchandising. Color Swatch King offers features such as color swatches and variant image display, which Supergrid Collections lacks. Conversely, Supergrid Collections provides visual drag-and-drop editing for collection pages and AI-driven sorting rules, features absent in Color Swatch King. The sheer number of reviews for Color Swatch King suggests it's a more mature app with a larger user base, while Supergrid Collections is a newer entrant focused on a different aspect of product display.
At a Glance
Color Swatch King: Variants
1,959 reviews
Supergrid Collections ‑ Depict
40 reviews
Detailed Overview
Color Swatch King: Variants
Reduce Variants Options Selection time with Variant Image Swatch, Color Swatch, Swatch on Collection
Key Features
- Variant Swatches: Color swatches, Custom image swatch, Variant image swatch
- Variant Picker: Show as Swatches, Buttons & Dropdowns with price, Label & Badges
- Variants on Collections Page: Add color or size swatches on collections page
- Bulk upload color swatches. Hide out of stock variants. Split Product Variants
- Works with Shopify Markets, B2B, Size charts, Filter & Search, Recommendations
Supergrid Collections ‑ Depict
Merchandise beautiful & converting collection pages in seconds with images/videos and smart sorting
Key Features
- Custom Content Cards - Embed images & videos with links in collection grids.
- Visual Drag & Drop - Instantly pin products. Preview mobile vs desktop layouts.
- AI Sorting Rules - Combine automated & manual rules to re-order products.
- Duplicate Product Cards - Highlight different product images per collection.
- Ecommerce Analytics - Collection views/clicks/CTR. Product sales & stock data.
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating Color Swatch King: Variants5/5 Supergrid Collections ‑ Depict4.9/5 | ||
| Reviews | 1959 | 40 |
Reviews Color Swatch King: Variants1959 Supergrid Collections ‑ Depict40 | ||
| Primary Focus | Variant Selection & Product Page Enhancement | Collection Page Merchandising & Visual Design |
Primary Focus Color Swatch King: VariantsVariant Selection & Product Page Enhancement Supergrid Collections ‑ DepictCollection Page Merchandising & Visual Design | ||
| Key Features | Color Swatches, Variant Images, Bulk Upload, Hide Out-of-Stock | Drag & Drop Editor, AI Sorting, Custom Content Cards |
Key Features Color Swatch King: VariantsColor Swatches, Variant Images, Bulk Upload, Hide Out-of-Stock Supergrid Collections ‑ DepictDrag & Drop Editor, AI Sorting, Custom Content Cards | ||
| Target Merchant | Merchants with complex product variants | Merchants focused on visual storytelling and brand presentation |
Target Merchant Color Swatch King: VariantsMerchants with complex product variants Supergrid Collections ‑ DepictMerchants focused on visual storytelling and brand presentation | ||
| Ease of Use | Free setup assistance from product variations experts (suggests potentially higher complexity) | 1-click install, No developers required (suggests easier setup) |
Ease of Use Color Swatch King: VariantsFree setup assistance from product variations experts (suggests potentially higher complexity) Supergrid Collections ‑ Depict1-click install, No developers required (suggests easier setup) | ||
| Value Proposition | Reduce variant selection time, boost conversion through quick comparison and decision making | Increase conversion and shopper engagement with look book-style collection grids |
Value Proposition Color Swatch King: VariantsReduce variant selection time, boost conversion through quick comparison and decision making Supergrid Collections ‑ DepictIncrease conversion and shopper engagement with look book-style collection grids | ||
Our Verdict
If you're looking to improve the product selection experience and reduce decision fatigue for customers faced with numerous product variants, Color Swatch King: Variants is the clear choice. Its focus on variant swatches, bulk upload, and compatibility with features like size charts and B2B setups makes it ideal for stores with complex product offerings.
On the other hand, Supergrid Collections ‑ Depict is the better option if your priority is creating visually stunning and engaging collection pages. Its drag-and-drop interface, AI-powered sorting, and ability to embed custom content cards allow you to curate a shopping experience that aligns with your brand aesthetic. If you require assistance selecting product variants, however, this is not the correct option. It's better suited for stores that prioritize visual merchandising over simplifying variant selection.
Common Questions
Which app is easier to set up?
Supergrid Collections ‑ Depict likely offers an easier initial setup due to its "1-click install. No developers required" claim. Color Swatch King, while offering free setup assistance, implies a potentially more involved setup process, especially for those leveraging its bulk upload features or advanced customization options.
Which app is better for improving conversion rates?
Both apps aim to improve conversion rates, but in different ways. Color Swatch King focuses on making it easier for customers to find and select the desired variant, which can lead to faster purchases. Supergrid Collections focuses on creating a visually appealing and engaging shopping experience that encourages customers to browse and discover new products, leading to increased sales and engagement.
Can Color Swatch King customize the collection page?
Yes, Color Swatch King offers the ability to add color or size swatches on collection pages, allowing for visual variant selection directly from the collection view.
Does Supergrid Collections offer analytics?
Yes, Supergrid Collections provides Ecommerce Analytics including collection views/clicks/CTR and product sales & stock data, enabling merchants to track performance and optimize their collection pages.
Which app is better for a store with many product variations?
Color Swatch King: Variants is better suited for stores with many product variations because it specializes in enhancing the variant selection process with features like color swatches, image swatches, and the ability to hide out-of-stock variants.
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