Consentmo GDPR Compliance vs Trustoo Pop ups, Email Popupsfor Shopify (2026)
Consentmo GDPR Compliance and Trustoo Pop ups, Email Popups (marketed as SendWILL) cater to drastically different needs within the Shopify ecosystem, despite sharing the 'Notifications' category. Consentmo is a highly specialized app focused on ensuring compliance with global privacy laws such as GDPR, CCPA, and LGPD. Its strength lies in automating data privacy tasks, managing cookie consent, and providing tools for accessibility. Trustoo, on the other hand, is a more general-purpose marketing tool designed to grow email lists and automate email marketing campaigns. Its core functionality revolves around pop-ups, email campaigns, and marketing automation flows. While both apps aim to improve a merchant's business, their approaches differ significantly. Consentmo prioritizes legal compliance and minimizing risk associated with data privacy regulations. Trustoo centers around attracting and engaging customers through pop-ups and email marketing, ultimately driving sales. The larger number of reviews for Trustoo suggests wider adoption, possibly due to the broader appeal of its marketing-focused features compared to the more niche area of compliance.
At a Glance
Consentmo GDPR Compliance
1,527 reviews
Trustoo Pop ups, Email Popups
7,110 reviews
Detailed Overview
Consentmo GDPR Compliance
Platform-native GDPR, CCPA, LGPD cookie consent. Includes Consent Mode v2 and ADA/WCAG/EEA tools.
Key Features
- Automated DSAR and data request pages for GDPR, CCPA and global privacy laws
- Three banner layouts (Bar, Dialog, Box) optimized for mobile and desktop
- AI cookie scanner with import/export, scheduled scans, auto-sorting and history
- Multilingual support, region-based rules, DSAR automation and ADA/WCAG ready
- Google-Certified, TCF v2.3 support, Microsoft, TikTok, Meta Pixel & 24/7 support
Trustoo Pop ups, Email Popups
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
Key Features
- Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
- Create email campaigns with drag-and-drop editor and professional templates.
- Automate welcome emails, cart recovery, discount alerts, and customer win-back.
- Customize email templates and popup designs to perfectly match your brand style.
- Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Consentmo GDPR Compliance5/5 Trustoo Pop ups, Email Popups5/5 | ||
| Reviews | 1527 | 7110 |
Reviews Consentmo GDPR Compliance1527 Trustoo Pop ups, Email Popups7110 | ||
| Primary Function | GDPR/CCPA Compliance | Email Marketing & Popups |
Primary Function Consentmo GDPR ComplianceGDPR/CCPA Compliance Trustoo Pop ups, Email PopupsEmail Marketing & Popups | ||
| Key Features | Automated DSAR, Cookie Consent, Region Rules, ADA/WCAG support | Popups, Email Campaigns, Marketing Automation, Drag-and-Drop Editor |
Key Features Consentmo GDPR ComplianceAutomated DSAR, Cookie Consent, Region Rules, ADA/WCAG support Trustoo Pop ups, Email PopupsPopups, Email Campaigns, Marketing Automation, Drag-and-Drop Editor | ||
| Target Merchant | Businesses needing GDPR/CCPA compliance | Businesses wanting to grow email lists and automate email marketing |
Target Merchant Consentmo GDPR ComplianceBusinesses needing GDPR/CCPA compliance Trustoo Pop ups, Email PopupsBusinesses wanting to grow email lists and automate email marketing | ||
| Integration Focus | Shopify Privacy API, Consent Mode v2, IAB TCF v2.3 | Klaviyo, Mailchimp, SMSBump, Privy |
Integration Focus Consentmo GDPR ComplianceShopify Privacy API, Consent Mode v2, IAB TCF v2.3 Trustoo Pop ups, Email PopupsKlaviyo, Mailchimp, SMSBump, Privy | ||
| Value Proposition | Reduce risk and save time on data privacy compliance. | Grow email lists, automate sales, and increase customer engagement. |
Value Proposition Consentmo GDPR ComplianceReduce risk and save time on data privacy compliance. Trustoo Pop ups, Email PopupsGrow email lists, automate sales, and increase customer engagement. | ||
| Complexity | Potentially higher, requires understanding of legal requirements | Likely lower, focuses on user-friendly marketing tools |
Complexity Consentmo GDPR CompliancePotentially higher, requires understanding of legal requirements Trustoo Pop ups, Email PopupsLikely lower, focuses on user-friendly marketing tools | ||
Our Verdict
The choice between Consentmo and Trustoo depends entirely on the merchant's primary needs. If a merchant's priority is ensuring compliance with data privacy regulations like GDPR and CCPA, then Consentmo is the clear choice. Its specialized features and focus on compliance make it an essential tool for businesses operating in regions with strict privacy laws.
However, if a merchant's focus is on growing their email list, automating email marketing campaigns, and driving sales through popups, Trustoo is the better option. Its user-friendly interface and marketing-centric features provide a comprehensive solution for email marketing and customer engagement. A business might even need both apps, if it requires both data privacy compliance and robust email marketing functionality.
Common Questions
Does Consentmo help with email marketing?
Consentmo primarily focuses on compliance with data privacy laws like GDPR and CCPA and does not offer email marketing campaign creation or automation. It ensures consent is properly obtained for email marketing efforts, but doesn't handle the marketing itself.
Can Trustoo help with GDPR compliance?
While Trustoo collects customer data (email addresses), it is not designed for comprehensive GDPR compliance. Merchants will still need separate tools like Consentmo to handle cookie consent, DSAR requests, and other GDPR requirements.
Are these apps easy to set up and use?
Both apps claim easy setup. Trustoo emphasizes a drag-and-drop editor, suggesting ease of use for non-technical users. Consentmo, while also striving for user-friendliness, may require more understanding of legal requirements, potentially increasing complexity.
Which app has better customer support?
Both apps claim 24/7 support. Without further data, it's impossible to determine which app provides superior support. User reviews (beyond the rating count) would provide valuable insights here.
Do these apps conflict with each other?
No, these apps don't directly conflict. They address separate areas of a business. In fact, they complement each other. Consentmo can ensure proper consent is obtained before Trustoo collects email addresses, helping to maintain GDPR compliance while using Trustoo for marketing purposes.
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