Convbox Tracking vs Wixpa Google Ads Remarketingfor Shopify (2026)
Convbox Tracking and Wixpa Google Ads Remarketing are both highly-rated Shopify apps in the 'Ads' category, each boasting a perfect 5/5 rating. However, they cater to different advertising needs. Convbox Tracking positions itself as a comprehensive tracking solution, particularly addressing the challenges posed by iOS 14+ privacy updates, offering server-side tracking and multi-pixel support for Facebook, TikTok, and Google Ads. Its strength lies in providing accurate event data for improved ROAS across multiple platforms, primarily targeting merchants concerned with conversion tracking and ad optimization, especially within the Facebook ecosystem. Wixpa Google Ads Remarketing, conversely, focuses solely on simplifying the setup of Google Ads Dynamic Retargeting tags and pixels. Its strength is its ease of use, enabling merchants to launch retargeting ads without coding expertise or theme file edits. This app caters to merchants who want a straightforward solution to implement Google Ads retargeting, especially those lacking technical skills.
At a Glance
Convbox Tracking
16 reviews
Wixpa Google Ads Remarketing
7 reviews
Detailed Overview
Convbox Tracking
Protect Your Ad budget with smart tracking, send accurate event data to Facebook, Google, Tiktok etc
Key Features
- Use Facebook Conversions API for a more accurate tracking without coding
- Easy install multiple Facebook Pixels as backup,test & optimize collection Pixel
- Server side tracking with Facebook Events API for all your pixels
- Easy install,accurate conversion tracking for IOS14+ with CAPI & 1st Party Pixel
- UTM tag automation, Pixel report, FB Catalog & multi Audience builder & more
Wixpa Google Ads Remarketing
Effortlessly Set Up Dynamic Google Ads Retargeting Tags and Launch Retargeting Ads with Ease.
Key Features
- Install Google ads remarketing tags
- Install the Google ads Dynamic remarketing conversion pixel in one click.
- No technical background required - No code change or theme file edits.
- Our solution integrates seamlessly with Checkout extensibility
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Convbox Tracking5/5 Wixpa Google Ads Remarketing5/5 | ||
| Reviews | 16 | 7 |
Reviews Convbox Tracking16 Wixpa Google Ads Remarketing7 | ||
| Target Ad Platforms | Facebook, TikTok, Google Ads | Google Ads Only |
Target Ad Platforms Convbox TrackingFacebook, TikTok, Google Ads Wixpa Google Ads RemarketingGoogle Ads Only | ||
| Key Benefit | Accurate event tracking, improved ROAS, iOS 14+ compliance | Easy Google Ads retargeting setup, no coding required |
Key Benefit Convbox TrackingAccurate event tracking, improved ROAS, iOS 14+ compliance Wixpa Google Ads RemarketingEasy Google Ads retargeting setup, no coding required | ||
| Target Merchant | Data-driven marketers concerned with accurate tracking and multi-platform advertising | Merchants new to Google Ads retargeting or lacking technical expertise |
Target Merchant Convbox TrackingData-driven marketers concerned with accurate tracking and multi-platform advertising Wixpa Google Ads RemarketingMerchants new to Google Ads retargeting or lacking technical expertise | ||
| Complexity | Potentially more complex, offering advanced features | Simpler, focusing on single-platform retargeting |
Complexity Convbox TrackingPotentially more complex, offering advanced features Wixpa Google Ads RemarketingSimpler, focusing on single-platform retargeting | ||
| Value Proposition | Comprehensive tracking solution for enhanced ad performance | Simplified Google Ads retargeting with one-click installation |
Value Proposition Convbox TrackingComprehensive tracking solution for enhanced ad performance Wixpa Google Ads RemarketingSimplified Google Ads retargeting with one-click installation | ||
Our Verdict
For merchants heavily invested in Facebook, TikTok, and Google Ads who need robust conversion tracking, particularly to combat the challenges of iOS 14+, Convbox Tracking is the clear choice. Its server-side tracking and multi-pixel support offer a more comprehensive solution. However, for merchants who are solely focused on Google Ads retargeting and prefer a simple, code-free solution, Wixpa Google Ads Remarketing is the better option. Its one-click installation and automated updates make it ideal for beginners or those seeking a hassle-free experience. While both have excellent ratings, the choice hinges on the merchant's advertising platform priorities and technical proficiency.
Common Questions
Which app is better for Facebook Ads tracking?
Convbox Tracking is the superior choice for Facebook Ads tracking, as it specifically addresses iOS 14+ challenges and offers advanced features like Facebook Conversions API integration.
Which app is easier to use for a beginner?
Wixpa Google Ads Remarketing is easier to use for beginners, due to its one-click installation and focus on Google Ads retargeting only, requiring no coding knowledge.
Does Wixpa Google Ads Remarketing support server-side tracking?
Based on the description, Wixpa Google Ads Remarketing does not explicitly mention or appear to support server-side tracking. Its primary focus is on simplifying the installation and maintenance of Google Ads retargeting tags.
Which app is more suitable for multi-channel advertising?
Convbox Tracking is more suitable for multi-channel advertising, supporting Facebook, TikTok, and Google Ads, unlike Wixpa Google Ads Remarketing which focuses solely on Google Ads.
Are both apps compatible with Shopify's Checkout Extensibility?
The description for Wixpa Google Ads Remarketing mentions it integrates seamlessly with Checkout extensibility. Convbox Tracking does not explicitly mention compatibility with checkout extensibility in its provided description, so that compatibility isn't certain.
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