CP24 Advanced Wishlist and Loyoly ‑ Loyalty and Referral both aim to enhance customer engagement, but they approach it from fundamentally different angles. CP24 Advanced Wishlist focuses on enabling customers to save items for future purchase and then leveraging push notifications for reminders, price drops, and low stock alerts. This strategy primarily targets increasing conversions by capitalizing on existing customer interest. It's heavily reliant on the wishlist feature itself and utilizes web push marketing to drive sales. Conversely, Loyoly ‑ Loyalty and Referral centers around building long-term customer loyalty and advocacy through a customizable rewards and referral program. It emphasizes incentivizing a wide range of actions beyond purchases, such as creating user-generated content and leaving reviews, turning customers into brand ambassadors.
6 reviews
102 reviews
Let your customer bookmark their loved items & reach them using web push marketing.
Boost customer loyalty & retention and collect UGC with a Next Gen rewards and referral program
| Rating | 5/5 | 5/5 |
Rating CP24 Advanced Wishlist5/5 Loyoly ‑ Loyalty and Referral5/5 | ||
| Reviews | 6 | 102 |
Reviews CP24 Advanced Wishlist6 Loyoly ‑ Loyalty and Referral102 | ||
| Core Functionality | Wishlist & Push Notifications | Loyalty & Referral Program |
Core Functionality CP24 Advanced WishlistWishlist & Push Notifications Loyoly ‑ Loyalty and ReferralLoyalty & Referral Program | ||
| Target Merchant | Businesses prioritizing conversion from saved items | Businesses aiming to build long-term customer loyalty and brand advocacy |
Target Merchant CP24 Advanced WishlistBusinesses prioritizing conversion from saved items Loyoly ‑ Loyalty and ReferralBusinesses aiming to build long-term customer loyalty and brand advocacy | ||
| Marketing Focus | Web Push Marketing | Rewards & UGC Collection |
Marketing Focus CP24 Advanced WishlistWeb Push Marketing Loyoly ‑ Loyalty and ReferralRewards & UGC Collection | ||
| Customization | Fully configurable wishlist features | Fully customizable loyalty program |
Customization CP24 Advanced WishlistFully configurable wishlist features Loyoly ‑ Loyalty and ReferralFully customizable loyalty program | ||
| Onboarding | Not specified but likely related to configuring wishlist and push notifications | 3-minute setup |
Onboarding CP24 Advanced WishlistNot specified but likely related to configuring wishlist and push notifications Loyoly ‑ Loyalty and Referral3-minute setup | ||
| Support | Front-store text support for multiple languages | 24/7 support |
Support CP24 Advanced WishlistFront-store text support for multiple languages Loyoly ‑ Loyalty and Referral24/7 support | ||
| Value Proposition | Recover potentially lost sales with wishlist reminders | Increase customer lifetime value and brand awareness |
Value Proposition CP24 Advanced WishlistRecover potentially lost sales with wishlist reminders Loyoly ‑ Loyalty and ReferralIncrease customer lifetime value and brand awareness | ||
The choice between CP24 Advanced Wishlist and Loyoly ‑ Loyalty and Referral depends heavily on the merchant's goals. CP24 Advanced Wishlist is ideal for stores focused on driving immediate sales from customers who have already expressed interest in specific products. This app suits stores that benefit from push notification marketing. Loyoly, on the other hand, is better suited for merchants prioritizing long-term customer relationships and brand building through incentivized engagement and referrals. Stores that rely on word-of-mouth marketing and user-generated content will likely benefit more from Loyoly's robust loyalty program.
Loyoly claims a 3-minute setup, suggesting it might be easier to get started with initially. CP24 Advanced Wishlist doesn't specify setup time, but the complexity of configuring wishlist settings and push notifications might make it slightly more involved.
Loyoly explicitly states 24/7 support, which is a significant advantage. CP24 Advanced Wishlist only mentions front-store text support for multiple languages, implying support is focused on localization rather than technical assistance.
CP24 Advanced Wishlist is likely more effective at directly increasing conversion rates by reminding customers about wishlisted items and notifying them of price drops or low stock, encouraging immediate purchase.
Loyoly, with its focus on UGC collection and incentivizing brand advocacy, is better positioned to build a strong brand community and foster long-term loyalty.
Loyoly has significantly more reviews (102) than CP24 Advanced Wishlist (6), suggesting a larger user base and potentially more validated reliability.
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