CP24 Advanced Wishlist vs PushEngage Web Push & WhatsAppfor Shopify (2026)
Both CP24 Advanced Wishlist and PushEngage Web Push & WhatsApp are highly-rated Shopify apps focusing on web push notifications, but they cater to different needs. CP24 Advanced Wishlist primarily leverages web push to enhance the wishlist experience, focusing on reminders (price drops, low stock) and engagement with wishlisted items. Its core strength lies in optimizing the wishlist functionality and providing comprehensive analytics related to it. PushEngage, on the other hand, offers a broader multichannel engagement platform, incorporating both web push and WhatsApp to recover abandoned carts, send order updates, and facilitate direct customer interaction. The key difference lies in their primary focus. CP24 Advanced Wishlist is ideal for merchants looking to maximize the value of their wishlist feature through targeted web push notifications. PushEngage is better suited for merchants seeking a comprehensive solution for re-engaging shoppers across multiple channels (web push and WhatsApp) and optimizing their entire sales funnel, from abandoned carts to post-purchase engagement, even offering dedicated support for Shopify Plus stores, indicating a focus on larger businesses.
At a Glance
CP24 Advanced Wishlist
6 reviews
PushEngage Web Push & WhatsApp
8 reviews
Detailed Overview
CP24 Advanced Wishlist
Let your customer bookmark their loved items & reach them using web push marketing.
Key Features
- Wishlist including guest wishlist, multiple wishlists, synced across all device.
- Low stock and price drop reminders for wishlisted items & detailed analytics.
- Shows Wishlisted count on the product with Add to Wishlist button.
- Fully configurable, all devices compatible and support all language.
- Web push allows store customers and visitors to opt-in to receive notifications.
PushEngage Web Push & WhatsApp
Recover abandoned carts, boost repeat purchases, and grow sales with push notifications & WhatsApp.
Key Features
- Abandoned Cart Recovery with automated web push & WhatsApp reminders
- Send Order & Shipping Alerts instantly to your customers.
- Back-in-Stock & Price Drop Alerts synced directly with your Shopify catalog
- WhatsApp “Click to Chat” Widget to connect with shoppers instantly
- Personalized Campaigns using smart tags, triggers, and customer time zones
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating CP24 Advanced Wishlist5/5 PushEngage Web Push & WhatsApp5/5 | ||
| Reviews | 6 | 8 |
Reviews CP24 Advanced Wishlist6 PushEngage Web Push & WhatsApp8 | ||
| Primary Focus | Wishlist Optimization | Multichannel Engagement (Web Push & WhatsApp) |
Primary Focus CP24 Advanced WishlistWishlist Optimization PushEngage Web Push & WhatsAppMultichannel Engagement (Web Push & WhatsApp) | ||
| Key Feature: Reminders | Price Drops, Low Stock on Wishlist Items | Abandoned Cart, Back-in-Stock, Price Drop |
Key Feature: Reminders CP24 Advanced WishlistPrice Drops, Low Stock on Wishlist Items PushEngage Web Push & WhatsAppAbandoned Cart, Back-in-Stock, Price Drop | ||
| Communication Channels | Web Push | Web Push & WhatsApp |
Communication Channels CP24 Advanced WishlistWeb Push PushEngage Web Push & WhatsAppWeb Push & WhatsApp | ||
| Target Merchant | Merchants prioritizing wishlist engagement | Merchants needing comprehensive re-engagement & customer interaction |
Target Merchant CP24 Advanced WishlistMerchants prioritizing wishlist engagement PushEngage Web Push & WhatsAppMerchants needing comprehensive re-engagement & customer interaction | ||
| Analytics | Detailed Wishlist Analytics | Not specified, but implies broader sales funnel analytics |
Analytics CP24 Advanced WishlistDetailed Wishlist Analytics PushEngage Web Push & WhatsAppNot specified, but implies broader sales funnel analytics | ||
| Customer Support | Front-store text management for multiple languages | Dedicated support for Shopify Plus stores |
Customer Support CP24 Advanced WishlistFront-store text management for multiple languages PushEngage Web Push & WhatsAppDedicated support for Shopify Plus stores | ||
Our Verdict
If a merchant's primary goal is to enhance the wishlist experience and drive sales through targeted notifications based on wishlisted items, CP24 Advanced Wishlist is the better choice. Its focus on wishlist analytics and multilingual support makes it a strong contender for stores with diverse customer bases. However, for merchants seeking a broader solution to re-engage shoppers across multiple channels, recover abandoned carts, and provide instant customer support via WhatsApp, PushEngage is the more comprehensive option. The availability of dedicated support for Shopify Plus stores further strengthens its appeal for larger businesses with more complex needs. Given the limited review counts for both, further research into real-world performance is advised.
Common Questions
Which app is easier to set up?
Based on the descriptions, PushEngage's 'one-click Shopify app' suggests potentially easier initial setup, though CP24 Advanced Wishlist is stated to be 'fully configurable'.
Which app is better for a multilingual store?
CP24 Advanced Wishlist's 'Full manageable front-store text to support the non-English languages' makes it better for multilingual stores.
Which app focuses more on abandoned cart recovery?
PushEngage Web Push & WhatsApp explicitly highlights 'Abandoned Cart Recovery' as a key feature, making it the better choice for this specific purpose.
Does either app support SMS marketing?
Based on the provided information, neither app explicitly mentions support for SMS marketing. PushEngage focuses on Web Push & WhatsApp.
Which app is better for businesses using WhatsApp for customer support?
PushEngage Web Push & WhatsApp with the 'WhatsApp “Click to Chat” Widget' is clearly the better choice for businesses already using WhatsApp for customer support.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store