CP24 Advanced Wishlist vs Recurpay: Subscriptions appfor Shopify (2026)
CP24 Advanced Wishlist and Recurpay: Subscriptions app both aim to enhance customer loyalty on Shopify, but they approach it from vastly different angles. CP24 Advanced Wishlist focuses on enabling customers to save items for later purchase using wishlists and then uses web push marketing to remind them about those items, price drops, and low stock situations. This strategy aims to convert browsing interest into sales. Recurpay: Subscriptions app, on the other hand, is geared towards generating recurring revenue through subscription-based product offerings, giving customers control over their subscription management while automating the process for the merchant. The key distinction lies in their core functionality. CP24 centers around wishlist management and targeted marketing driven by user-saved items. Recurpay focuses on subscription management, recurring billing, and customer self-service for subscription modifications. Although both are categorized under 'Customer Loyalty', they target different stages of the customer journey: CP24 aims to convert initial interest, while Recurpay aims to retain existing customers through recurring purchases.
At a Glance
CP24 Advanced Wishlist
6 reviews
Recurpay: Subscriptions app
400 reviews
Detailed Overview
CP24 Advanced Wishlist
Let your customer bookmark their loved items & reach them using web push marketing.
Key Features
- Wishlist including guest wishlist, multiple wishlists, synced across all device.
- Low stock and price drop reminders for wishlisted items & detailed analytics.
- Shows Wishlisted count on the product with Add to Wishlist button.
- Fully configurable, all devices compatible and support all language.
- Web push allows store customers and visitors to opt-in to receive notifications.
Recurpay: Subscriptions app
Subscriptions app to unlock recurring revenue with intuitive customer portal & 24/7 human support.
Key Features
- Support upfront and pay-as-you-go plans with flexible renewal, 24/7 live support
- Design custom subscription widget for your brand in few clicks with full access.
- Let customers manage subscriptions: skip, edit, reschedule, or cancel anytime
- Renew subscriptions on a specific day or date, offer tiered discount, free gifts
- Developer-friendly setup with full access to APIs, code & technical support
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating CP24 Advanced Wishlist5/5 Recurpay: Subscriptions app5/5 | ||
| Reviews | 6 | 400 |
Reviews CP24 Advanced Wishlist6 Recurpay: Subscriptions app400 | ||
| Primary Function | Wishlist and web push marketing | Subscription Management |
Primary Function CP24 Advanced WishlistWishlist and web push marketing Recurpay: Subscriptions appSubscription Management | ||
| Target Merchant | Businesses seeking to convert browsing customers and drive sales through wishlist reminders. | Businesses offering subscription-based products or services seeking to generate recurring revenue. |
Target Merchant CP24 Advanced WishlistBusinesses seeking to convert browsing customers and drive sales through wishlist reminders. Recurpay: Subscriptions appBusinesses offering subscription-based products or services seeking to generate recurring revenue. | ||
| Customer Interaction | Customers create wishlists and receive notifications. | Customers manage their subscriptions (skip, pause, cancel). |
Customer Interaction CP24 Advanced WishlistCustomers create wishlists and receive notifications. Recurpay: Subscriptions appCustomers manage their subscriptions (skip, pause, cancel). | ||
| Technical Support | Not explicitly stated but assumes standard support | 24/7 live human support |
Technical Support CP24 Advanced WishlistNot explicitly stated but assumes standard support Recurpay: Subscriptions app24/7 live human support | ||
| Key Benefit | Increased sales conversions from saved items. | Recurring revenue and automated subscription management. |
Key Benefit CP24 Advanced WishlistIncreased sales conversions from saved items. Recurpay: Subscriptions appRecurring revenue and automated subscription management. | ||
| Customization | Fully configurable front-store text and device compatibility. | Custom subscription widget design with full API access. |
Customization CP24 Advanced WishlistFully configurable front-store text and device compatibility. Recurpay: Subscriptions appCustom subscription widget design with full API access. | ||
Our Verdict
For merchants primarily concerned with converting browsing customers into buyers and leveraging saved items for targeted marketing, CP24 Advanced Wishlist is the more suitable choice. The app's focus on wishlists, price drop notifications, and web push campaigns directly addresses this need.
On the other hand, Recurpay: Subscriptions app is the clear winner for merchants looking to establish or optimize a subscription-based business model. Its robust subscription management features, customer self-service portal, and 24/7 support provide a comprehensive solution for recurring billing and order management. While both are listed under customer loyalty, Recurpay more directly fosters long-term, revenue-generating customer relationships through subscriptions.
Common Questions
Which app is easier to set up and use?
Based on the descriptions, Recurpay mentions 'quick and easy setup that works within minutes', suggesting a simpler initial setup compared to CP24. However, the complexity of configuring web push marketing in CP24 may require more time.
Which app is better for international stores?
CP24 specifically mentions 'full manageable front-store text to support the non-English languages', making it potentially more adaptable for international stores compared to Recurpay.
Which app offers better reporting and analytics?
CP24 claims to have 'comprehensive reports & analytics to make better decisions', while Recurpay does not explicitly detail reporting features. Therefore, CP24 appears to provide more in-depth analytics related to wishlists and customer engagement.
Which app is more developer-friendly?
Recurpay explicitly states 'Developer-friendly setup with full access to APIs, code & technical support', making it the more suitable choice for developers looking to customize and integrate the app with other systems.
Which app is better for a store that sells both subscription and non-subscription products?
Both apps can be useful. CP24 can increase sales on the non-subscription items by reminding users of wishlisted products. Recurpay will handle the subscription sales. However, if forced to pick only one, Recurpay will add more customer lifetime value through recurring revenue.
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