CP24 Advanced Wishlist vs Swish (formerly Wishlist King)for Shopify (2026)

Both CP24 Advanced Wishlist and Swish (formerly Wishlist King) aim to enhance customer engagement and drive sales through wishlist functionality on Shopify stores. Swish, with its rebranding from Wishlist King, boasts a significantly larger user base and explicitly targets brands with ambition, offering a fully customizable solution and personalized notifications. CP24 focuses on a more generalized wishlist experience, highlighting features like guest wishlists, multiple wishlists synced across devices, and web push marketing capabilities to re-engage customers. The primary difference lies in Swish's emphasis on customization, advanced analytics, and out-of-the-box integrations with platforms like Klaviyo, GA4, and Meta, suggesting a more robust and data-driven approach for larger or more sophisticated merchants.

Both CP24 Advanced Wishlist and Swish (formerly Wishlist King) aim to enhance customer engagement and drive sales through wishlist functionality on Shopify stores. Swish, with its rebranding from Wishlist King, boasts a significantly larger user base and explicitly targets brands with ambition, offering a fully customizable solution and personalized notifications. CP24 focuses on a more generalized wishlist experience, highlighting features like guest wishlists, multiple wishlists synced across devices, and web push marketing capabilities to re-engage customers. The primary difference lies in Swish's emphasis on customization, advanced analytics, and out-of-the-box integrations with platforms like Klaviyo, GA4, and Meta, suggesting a more robust and data-driven approach for larger or more sophisticated merchants.