CRM PLUS on LINE vs Wa : WhatsApp Marketing & Chatfor Shopify (2026)
CRM PLUS on LINE and Wa : WhatsApp Marketing & Chat are both 5-star rated apps in the Shopify ecosystem for marketing, focused on leveraging messaging platforms. CRM PLUS on LINE helps merchants automate LINE messages by integrating with their Shopify store and customer data, enabling targeted communication using Shopify customer tags. Key features include automated abandoned checkout messages, restock notifications, and rich menu customization on LINE. It also boasts Shopify Flow integration for advanced automation and initial setup support. A key differentiator is LINE Login for Shopify Plus stores. Wa : WhatsApp Marketing & Chat focuses on similar marketing automation but leverages WhatsApp instead of LINE. Although app details are not available regarding its features, based on its name, it can be assumed it offers abandoned cart recovery, product updates, and customer support through WhatsApp.
At a Glance
CRM PLUS on LINE
38 reviews
Wa : WhatsApp Marketing & Chat
35 reviews
Detailed Overview
CRM PLUS on LINE
You can automate various LINE messages by using customer data such as abandoned checkout and more！
Key Features
- Add LINE integration blocks to the Shopify order status page and My Page.
- Use Shopify customer tags to send messages on LINE.
- Automate abandoned checkout message, restock notifications, etc on LINE.
- Deliver tabbed rich menus or dedicated rich menus to specific customers.
- More flexible delivery automation is possible with Shopify Flow integration.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating CRM PLUS on LINE5/5 Wa : WhatsApp Marketing & Chat5/5 | ||
| Reviews | 38 | 35 |
Reviews CRM PLUS on LINE38 Wa : WhatsApp Marketing & Chat35 | ||
| Primary Messaging Platform | LINE | |
Primary Messaging Platform CRM PLUS on LINELINE Wa : WhatsApp Marketing & ChatWhatsApp | ||
| Key Feature 1 | LINE Login (Shopify Plus) | WhatsApp Marketing & Chat |
Key Feature 1 CRM PLUS on LINELINE Login (Shopify Plus) Wa : WhatsApp Marketing & ChatWhatsApp Marketing & Chat | ||
| Key Feature 2 | Shopify Flow Integration | Not specified, but likely includes automated messages |
Key Feature 2 CRM PLUS on LINEShopify Flow Integration Wa : WhatsApp Marketing & ChatNot specified, but likely includes automated messages | ||
| Target Merchant | Merchants with a strong customer base on LINE, especially in regions where LINE is dominant | Merchants with a strong customer base on WhatsApp |
Target Merchant CRM PLUS on LINEMerchants with a strong customer base on LINE, especially in regions where LINE is dominant Wa : WhatsApp Marketing & ChatMerchants with a strong customer base on WhatsApp | ||
| Ease of Use (based on description) | Offers initial setup support | No information provided in description |
Ease of Use (based on description) CRM PLUS on LINEOffers initial setup support Wa : WhatsApp Marketing & ChatNo information provided in description | ||
| Value Proposition | Automate LINE marketing using customer data, retargeting, and rich menus. | Automate WhatsApp marketing and engage customers on their preferred platform. |
Value Proposition CRM PLUS on LINEAutomate LINE marketing using customer data, retargeting, and rich menus. Wa : WhatsApp Marketing & ChatAutomate WhatsApp marketing and engage customers on their preferred platform. | ||
Our Verdict
Choosing between CRM PLUS on LINE and Wa : WhatsApp Marketing & Chat depends heavily on your target audience's preferred messaging platform. If your customers are primarily on LINE, especially in regions like Japan, Taiwan, and Thailand, CRM PLUS on LINE is the clear choice due to its specialized integration and features like LINE Login for Shopify Plus users. If your customers are more active on WhatsApp, especially globally or in regions like Latin America, Europe, and parts of Asia and Africa, then Wa : WhatsApp Marketing & Chat would be more suitable. CRM PLUS on LINE’s offered initial setup support also makes it more appealing to merchants seeking a less technically challenging onboarding.
Common Questions
Which app offers better support for Shopify Plus users?
CRM PLUS on LINE explicitly mentions LINE Login integration for Shopify Plus users, suggesting better tailored features for those on the Shopify Plus plan.
Which app offers better automation capabilities?
Both apps aim to automate messaging. CRM PLUS on LINE highlights Shopify Flow integration, suggesting more advanced and customizable automation possibilities.
Which app is easier to set up and use?
CRM PLUS on LINE states that they offer initial setup support, suggesting a potentially easier onboarding experience compared to Wa : WhatsApp Marketing & Chat, which does not mention any initial support.
Which app should I choose if my customers are based in Japan?
CRM PLUS on LINE would likely be the better choice, as LINE is a dominant messaging platform in Japan.
Are both apps GDPR compliant?
The provided information does not explicitly state whether either app is GDPR compliant. Merchants should verify compliance before integrating either app with their store to ensure they adhere to privacy regulations.
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