CRM PLUS on LINE vs WAX: marketing on WhatsAppfor Shopify (2026)
CRM PLUS on LINE and WAX: marketing on WhatsApp both offer Shopify merchants tools to leverage conversational marketing in 2026, but they target different platforms and offer distinct features. CRM PLUS on LINE focuses on integrating with the LINE messaging app, popular in specific regions, and centers on using Shopify customer data, such as tags and order information, to trigger automated LINE messages. Key strengths include its integration with Shopify Flow and the ability to deliver customized rich menus to specific LINE users. It also supports LINE Login for Shopify Plus users. WAX, on the other hand, is a WhatsApp marketing platform designed for a potentially broader audience where WhatsApp is prevalent. WAX emphasizes ease of use in creating marketing campaigns and automated customer journeys, featuring a conversational flow builder. Its focus extends beyond basic automation to include seamless customer support integration and performance tracking. WAX specifically addresses GDPR compliance, which is a notable consideration for merchants operating in or targeting European markets. Both apps aim to improve sales and customer retention, but achieve this through different messaging channels and features, giving merchants a choice depending on their target market and specific marketing needs.
At a Glance
CRM PLUS on LINE
38 reviews
WAX: marketing on WhatsApp
41 reviews
Detailed Overview
CRM PLUS on LINE
You can automate various LINE messages by using customer data such as abandoned checkout and more！
Key Features
- Add LINE integration blocks to the Shopify order status page and My Page.
- Use Shopify customer tags to send messages on LINE.
- Automate abandoned checkout message, restock notifications, etc on LINE.
- Deliver tabbed rich menus or dedicated rich menus to specific customers.
- More flexible delivery automation is possible with Shopify Flow integration.
WAX: marketing on WhatsApp
Improve sales and customer experience on WhatsApp with marketing campaigns and automated flows.
Key Features
- Create engaging marketing campaigns easily and send them at the right time
- Build automated customer journeys thanks to our conversational flow builder
- Chat seamlessly with customers and link your inbox to support tools
- Track performance and optimize the results of your campaigns and automations
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating CRM PLUS on LINE5/5 WAX: marketing on WhatsApp5/5 | ||
| Reviews | 38 | 41 |
Reviews CRM PLUS on LINE38 WAX: marketing on WhatsApp41 | ||
| Messaging Platform | LINE | |
Messaging Platform CRM PLUS on LINELINE WAX: marketing on WhatsAppWhatsApp | ||
| Key Feature: Automation | Shopify tag based LINE messages, abandoned checkout, restock | Conversational flow builder for customer journeys |
Key Feature: Automation CRM PLUS on LINEShopify tag based LINE messages, abandoned checkout, restock WAX: marketing on WhatsAppConversational flow builder for customer journeys | ||
| Key Feature: Additional Features | LINE Login (Shopify Plus), Rich Menus | Customer support integration, performance tracking |
Key Feature: Additional Features CRM PLUS on LINELINE Login (Shopify Plus), Rich Menus WAX: marketing on WhatsAppCustomer support integration, performance tracking | ||
| Geographic Focus | Potentially regions where LINE is popular | Broader reach, specifically mentions GDPR compliance (Europe) |
Geographic Focus CRM PLUS on LINEPotentially regions where LINE is popular WAX: marketing on WhatsAppBroader reach, specifically mentions GDPR compliance (Europe) | ||
| Value Proposition | Leverage LINE for targeted messaging using customer data. | Drive sales and retention through conversational marketing on WhatsApp. |
Value Proposition CRM PLUS on LINELeverage LINE for targeted messaging using customer data. WAX: marketing on WhatsAppDrive sales and retention through conversational marketing on WhatsApp. | ||
| Ease of Use | Initial setup support offered | Emphasizes easy campaign creation |
Ease of Use CRM PLUS on LINEInitial setup support offered WAX: marketing on WhatsAppEmphasizes easy campaign creation | ||
Our Verdict
The choice between CRM PLUS on LINE and WAX: marketing on WhatsApp hinges on the merchant's target audience and preferred communication channel. If the merchant's primary customer base heavily uses LINE, especially in regions where it's dominant, CRM PLUS on LINE is the clear choice, particularly if they need robust Shopify tag-based targeting and Shopify Flow integration. The Shopify Plus exclusive LINE Login is also a strong selling point for eligible merchants.
However, for merchants seeking a broader reach with WhatsApp, or needing a more comprehensive conversational marketing platform with integrated customer support and performance tracking, WAX is the better option. WAX is also better suited for merchants prioritizing GDPR compliance. Merchants targeting specific regions need to thoroughly research the adoption rates of LINE versus WhatsApp in their target market.
Common Questions
Which app offers more personalized messaging?
Both apps allow for personalized messaging, but CRM PLUS on LINE leverages Shopify customer tags for targeted campaigns on LINE. WAX uses a conversational flow builder for customer journeys on WhatsApp which may also be seen as highly personalized
Which app is better for a Shopify Plus store?
CRM PLUS on LINE offers LINE Login integration exclusively for Shopify Plus stores, providing an additional benefit for those merchants. WAX doesn't explicitly mention special features for Shopify Plus.
Which app is easier to set up and use?
CRM PLUS on LINE offers initial setup support, suggesting a potentially more complex setup. WAX emphasizes the ease of creating campaigns, implying a simpler user experience for ongoing use.
Which app focuses more on customer support integration?
WAX specifically mentions seamless integration with customer support tools, indicating a stronger focus on this aspect compared to CRM PLUS on LINE.
Which app offers better reporting and analytics?
WAX highlights its ability to track performance and optimize campaign results, suggesting a more robust reporting and analytics suite compared to CRM PLUS on LINE, which doesn't explicitly mention it.
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