Cupid ‑ Social Wishlist vs Wishlist by Squarefor Shopify (2026)
Cupid ‑ Social Wishlist and Wishlist by Square are both Shopify apps designed to enhance customer engagement and conversions by enabling shoppers to save products they are interested in. While both apps share the core functionality of wishlists, they differ significantly in their established reputation and specific feature sets. Cupid aims for social sharing of wishlists and emphasizes page speed, positioning itself as a lightweight solution. Wishlist by Square focuses on ease of use and robust tracking capabilities, offering immediate functionality and insights into customer behavior. The target audience for Cupid appears to be merchants prioritizing social features and a streamlined, potentially more customizable experience, whereas Wishlist by Square caters to merchants looking for an out-of-the-box solution with built-in analytics.
At a Glance
Cupid ‑ Social Wishlist
0 reviews
Wishlist by Square
11 reviews
Detailed Overview
Cupid ‑ Social Wishlist
Let users save products to one or many wishlists and share it with their friends
Key Features
- Share wishlists and enable recipients to purchase on behalf of a user.
- Users can save to One or Many Wishlists.
- Pagespeed Friendly, No External JS.
Wishlist by Square
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
Key Features
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
- Track saved products, Wishlist value, and shopper interest with insights
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating Cupid ‑ Social Wishlist0/5 Wishlist by Square5/5 | ||
| Reviews | 0 | 11 |
Reviews Cupid ‑ Social Wishlist0 Wishlist by Square11 | ||
| Social Sharing | Yes | Implied, but not directly stated |
Social Sharing Cupid ‑ Social WishlistYes Wishlist by SquareImplied, but not directly stated | ||
| Account Requirement | Implied, can save to multiple wishlists | No account required |
Account Requirement Cupid ‑ Social WishlistImplied, can save to multiple wishlists Wishlist by SquareNo account required | ||
| Analytics | Wishlist data to drive targeted marketing | Track saved products, wishlist value, and shopper interest |
Analytics Cupid ‑ Social WishlistWishlist data to drive targeted marketing Wishlist by SquareTrack saved products, wishlist value, and shopper interest | ||
| Pagespeed Impact | Pagespeed Friendly, No External JS | Not explicitly mentioned |
Pagespeed Impact Cupid ‑ Social WishlistPagespeed Friendly, No External JS Wishlist by SquareNot explicitly mentioned | ||
| Customization | Not explicitly mentioned, but implied | Customize text, colors, icons, and placement |
Customization Cupid ‑ Social WishlistNot explicitly mentioned, but implied Wishlist by SquareCustomize text, colors, icons, and placement | ||
| Ease of Setup | Requires Shopify 2.0 | Works out of the box |
Ease of Setup Cupid ‑ Social WishlistRequires Shopify 2.0 Wishlist by SquareWorks out of the box | ||
| Languages Supported | Not mentioned | 15 languages |
Languages Supported Cupid ‑ Social WishlistNot mentioned Wishlist by Square15 languages | ||
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Our Verdict
Wishlist by Square, with its existing positive reviews and out-of-the-box functionality, is the safer bet for merchants seeking a straightforward and proven solution for implementing wishlists, particularly those interested in leveraging analytics to understand customer behavior. Its no-account-required feature lowers the barrier to entry for customers. Cupid ‑ Social Wishlist is a higher-risk, higher-reward option. While it lacks reviews, its emphasis on social sharing and page speed makes it potentially appealing to merchants who prioritize those specific features and are comfortable being early adopters. Merchants who need multilingual support should choose Wishlist by Square.
Common Questions
Which app is easier to set up?
Wishlist by Square appears easier to set up, as it "works out of the box," while Cupid requires Shopify 2.0 and may necessitate some level of configuration.
Which app offers better analytics?
Both apps offer analytics. Wishlist by Square provides more specifics regarding tracking saved products, wishlist value, and shopper interest. Cupid's analytics is more generally described as "wishlist data to drive targeted marketing."
Does either app require customers to create an account to use the wishlist feature?
Wishlist by Square explicitly states that it works without customer accounts. Cupid does not explicitly state this, but the ability to save to multiple lists implies a possible account system to manage them.
Which app is better for stores targeting an international audience?
Wishlist by Square is better for international audiences as it supports 15 languages. Cupid does not mention language support.
Which app is best for merchants concerned about page load speed?
Cupid appears to be the better choice for merchants concerned about page load speed due to its "No External JS" claim, implying a lighter implementation. Wishlist by Square does not explicitly address page speed.
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