Custlo ‑ Customer accounts app vs miniOrange Single Sign On‑SSOfor Shopify (2026)
Custlo and miniOrange Single Sign On (SSO) address the 'Accounts and login' category on Shopify but cater to vastly different merchant needs. Custlo focuses on enriching the customer account experience with customization and loyalty-building features, aiming to increase engagement and repeat purchases. It targets merchants wanting to enhance their customer account pages with features like custom profile fields, upsell widgets, and trust badges. In contrast, miniOrange Single Sign On (SSO) streamlines the login process by enabling customers to use existing credentials from identity providers (IdPs) like Azure AD or Okta. miniOrange is primarily aimed at B2B or Shopify Plus stores requiring secure and simplified login solutions, offering features like corporate SSO and user attribute synchronization. It prioritizes security and efficiency by centralizing authentication through external IdPs. The choice between the two hinges on whether the priority is customer experience personalization (Custlo) or streamlined and secure authentication (miniOrange SSO). Both apps support legacy and new customer accounts, suggesting a broad compatibility across Shopify stores.
At a Glance
Custlo ‑ Customer accounts app
56 reviews
miniOrange Single Sign On‑SSO
49 reviews
Detailed Overview
Custlo ‑ Customer accounts app
Turn boring customer account pages into Loyalty Suite: smart personalized AI customer account pages.
Key Features
- Let your customer can easily edit personal information and addresses.
- Increase customers trust using Text/ image Banners, Trust badges & Testimonials.
- Upsell Products Widget, Order history, Re-order, Custom pages, Change password.
- Add and use custom data fields to boost your marketing and customer insights.
- Integrate Custlo with Judge.me, Klaviyo, and 40+ apps effortlessly.
miniOrange Single Sign On‑SSO
Allow users to Single Sign-On (SSO) into the store with any IdP for B2C/B2B stores
Key Features
- Restrict store access to swag/employee users via IDP after B2C/B2B login
- Sync user attributes (name, tags, address) from IDP to Store & auto-create users
- Single Logout: Sign out users from IDP when they log out from your Shopify store
- Support SSO integration for legacy or customer accounts in B2C/B2B stores
- Unified Shopify SSO login for multiple stores, websites, platforms, mobile apps
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating Custlo ‑ Customer accounts app4.8/5 miniOrange Single Sign On‑SSO5/5 | ||
| Reviews | 56 | 49 |
Reviews Custlo ‑ Customer accounts app56 miniOrange Single Sign On‑SSO49 | ||
| Primary Focus | Customer Account Enhancement & Loyalty | Single Sign-On & Secure Authentication |
Primary Focus Custlo ‑ Customer accounts appCustomer Account Enhancement & Loyalty miniOrange Single Sign On‑SSOSingle Sign-On & Secure Authentication | ||
| Target Merchant | Businesses seeking improved customer experience and repeat business | B2B or Shopify Plus stores needing streamlined & secure login |
Target Merchant Custlo ‑ Customer accounts appBusinesses seeking improved customer experience and repeat business miniOrange Single Sign On‑SSOB2B or Shopify Plus stores needing streamlined & secure login | ||
| Key Feature - Customization | Extensive: Profile fields, banners, widgets, testimonials | Limited: User attribute sync from IdP |
Key Feature - Customization Custlo ‑ Customer accounts appExtensive: Profile fields, banners, widgets, testimonials miniOrange Single Sign On‑SSOLimited: User attribute sync from IdP | ||
| Key Feature - Integrations | Judge.me, Klaviyo, 40+ apps | Azure AD, Okta, Cognito, Salesforce, etc. (IdPs) |
Key Feature - Integrations Custlo ‑ Customer accounts appJudge.me, Klaviyo, 40+ apps miniOrange Single Sign On‑SSOAzure AD, Okta, Cognito, Salesforce, etc. (IdPs) | ||
| Key Feature - Login options | Shopify's Login | Corporate SSO, Email/Phone OTP, Social Logins, Username–Password |
Key Feature - Login options Custlo ‑ Customer accounts appShopify's Login miniOrange Single Sign On‑SSOCorporate SSO, Email/Phone OTP, Social Logins, Username–Password | ||
| Value Proposition | Increased customer loyalty, higher engagement, and improved customer insights | Simplified login process, enhanced security, and streamlined user management |
Value Proposition Custlo ‑ Customer accounts appIncreased customer loyalty, higher engagement, and improved customer insights miniOrange Single Sign On‑SSOSimplified login process, enhanced security, and streamlined user management | ||
Our Verdict
For standard Shopify stores aiming to boost customer loyalty and create a more engaging account experience, Custlo is the clear choice. Its focus on personalization and readily available features will directly impact customer retention. However, for Shopify Plus or B2B businesses dealing with a large number of users and requiring secure, centralized authentication, miniOrange Single Sign On (SSO) is the superior option. Its ability to integrate with enterprise-level IdPs and offer single sign-on capabilities provides a significant advantage in terms of security and user management. Ultimately, the decision depends on the specific needs and priorities of the merchant.
Common Questions
Which app is better for improving customer lifetime value?
Custlo is likely better for improving customer lifetime value through features like loyalty programs, personalized content, and upsell opportunities within the customer account page.
Which app is better for B2B stores with many users?
miniOrange Single Sign On (SSO) is better for B2B stores as it offers secure and streamlined login management through SSO integration with various IdPs, simplifying access for a large number of users.
Does Custlo offer SSO?
Based on the provided information, Custlo does not explicitly offer single sign-on (SSO) functionality. It focuses on enhancing the customer account page experience.
Is miniOrange SSO difficult to set up?
The description of miniOrange SSO highlights its compatibility and integration with various IdPs, suggesting that the setup process is designed to be manageable, especially for users familiar with identity management concepts. However, integrating with specific IdPs may require technical knowledge.
Which app is cheaper to use for a store with a small number of customers?
Pricing information is not provided for either app, making it impossible to determine which is more affordable for a small store. Merchants should consult the app listings directly for pricing details.
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