Custom Pricing: Wholesale B2B vs Kite Discount, Free Gift, BOGOfor Shopify (2026)

Custom Pricing: Wholesale B2B and Kite Discount, Free Gift, BOGO are both Shopify apps in the Discounts category, but they cater to different segments of the market. Custom Pricing focuses primarily on B2B, wholesale, and tiered pricing strategies, offering robust features for customer segmentation and customized pricing levels. It aims to provide merchants with the ability to create distinct pricing tiers for different customer groups, automatically or manually assigning customers based on spend, purchase frequency, or other criteria. Kite Discount, on the other hand, is a more general-purpose discount app emphasizing automated discounts, free gifts, and BOGO offers to boost conversions. It's designed to incentivize purchases through various promotional tactics applicable to a broader customer base. While both apps enable tiered or volume discounts, Kite Discount prioritizes the user experience around offering diverse promotions, including free gifts and progress bars to encourage spending. Custom Pricing centers its functionality on managing customer-specific pricing levels, a critical feature for merchants managing B2B or wholesale operations. While both applications provide significant value to merchants looking to optimize pricing and discounts, their core strengths and ideal use cases differ significantly. The customer ratings are relatively high for both apps (4.4/5 and 5/5 respectively), indicating customer satisfaction with both options.

Custom Pricing: Wholesale B2B and Kite Discount, Free Gift, BOGO are both Shopify apps in the Discounts category, but they cater to different segments of the market. Custom Pricing focuses primarily on B2B, wholesale, and tiered pricing strategies, offering robust features for customer segmentation and customized pricing levels. It aims to provide merchants with the ability to create distinct pricing tiers for different customer groups, automatically or manually assigning customers based on spend, purchase frequency, or other criteria. Kite Discount, on the other hand, is a more general-purpose discount app emphasizing automated discounts, free gifts, and BOGO offers to boost conversions. It's designed to incentivize purchases through various promotional tactics applicable to a broader customer base. While both apps enable tiered or volume discounts, Kite Discount prioritizes the user experience around offering diverse promotions, including free gifts and progress bars to encourage spending. Custom Pricing centers its functionality on managing customer-specific pricing levels, a critical feature for merchants managing B2B or wholesale operations. While both applications provide significant value to merchants looking to optimize pricing and discounts, their core strengths and ideal use cases differ significantly. The customer ratings are relatively high for both apps (4.4/5 and 5/5 respectively), indicating customer satisfaction with both options.