Customized: Print Automation vs OPTIS Product Options, Variantfor Shopify (2026)

Customized: Print Automation and OPTIS Product Options, Variant both cater to Shopify merchants looking to offer custom products and product variants, but they approach this in fundamentally different ways. Customized: Print Automation focuses on personalized print-on-demand and artwork generation, providing tools for customers to design products with uploads, text, and previews, including 3D and AR. Its key strength lies in streamlining the print production process with automated artwork creation and integration with print-on-demand services. OPTIS Product Options, Variant, on the other hand, with its significantly higher rating and review count, appears to be a more established and broadly applicable solution for offering product variations and customizations. The primary difference lies in the target user. Customized is geared towards merchants heavily involved in personalized printing, those looking to easily offer customized apparel, homeware, or other printed goods, with or without a pre-existing design library. OPTIS likely caters to a wider audience seeking to offer a broader range of product customizations beyond print-on-demand, focusing on variations in attributes like color, size, or material, making it suitable for any product type with custom options. The availability of 3D and AR previews in Customized could be a significant draw for certain merchants prioritizing an immersive customer experience.

Customized: Print Automation and OPTIS Product Options, Variant both cater to Shopify merchants looking to offer custom products and product variants, but they approach this in fundamentally different ways. Customized: Print Automation focuses on personalized print-on-demand and artwork generation, providing tools for customers to design products with uploads, text, and previews, including 3D and AR. Its key strength lies in streamlining the print production process with automated artwork creation and integration with print-on-demand services. OPTIS Product Options, Variant, on the other hand, with its significantly higher rating and review count, appears to be a more established and broadly applicable solution for offering product variations and customizations. The primary difference lies in the target user. Customized is geared towards merchants heavily involved in personalized printing, those looking to easily offer customized apparel, homeware, or other printed goods, with or without a pre-existing design library. OPTIS likely caters to a wider audience seeking to offer a broader range of product customizations beyond print-on-demand, focusing on variations in attributes like color, size, or material, making it suitable for any product type with custom options. The availability of 3D and AR previews in Customized could be a significant draw for certain merchants prioritizing an immersive customer experience.