Data Export IO: Reports vs Report Toaster: Custom Reportsfor Shopify (2026)
Data Export IO: Reports and Report Toaster: Custom Reports both cater to Shopify merchants needing advanced reporting and analytics, falling under the Operations, Analytics, and Finances categories. Data Export IO: Reports positions itself as an easy-to-use solution with numerous pre-made reports and strong export capabilities. It targets merchants who want quick access to commonly used reports without needing to build them from scratch. Its strength lies in its extensive pre-built report library and user-friendly interface, backed by a large number of reviews suggesting broad appeal and reliability. Report Toaster: Custom Reports, on the other hand, focuses on highly customizable, real-time reporting, catering to merchants requiring granular control over their data analysis and reporting workflows. The key difference lies in their approaches to report creation. Data Export IO emphasizes pre-made reports and ease of use with options to filter and customize the pre-made options. Report Toaster emphasizes customization and flexibility, allowing users to build reports from scratch, aggregate data, use calculated fields, and share live report links. While Data Export IO offers password protection for reports, Report Toaster supports multi-store reporting and automated report delivery via SMS and Slack, features not explicitly mentioned for Data Export IO. Report Toaster appears to be geared towards merchants with more complex reporting needs and a desire for real-time data sharing and automation, even offering 130+ report templates as a starting point for customization.
At a Glance
Data Export IO: Reports
1,835 reviews
Report Toaster: Custom Reports
194 reviews
Detailed Overview
Data Export IO: Reports
Helpful pre-made and detailed reporting for all store data. Easily filter, export, and send reports.
Key Features
- Pre-made Reports: Various reports for Sales, Products, Payouts, POS, and more
- Advanced Filters: Add multiple conditions to limit which records are needed
- Column Management: Freeze, filter, rename, sort, clone, and hide fields
- Export Friendly: Generate reports using CSV, Excel, and PDF formats
- Password Protected: Add a layer of password security to limit access
Report Toaster: Custom Reports
Advanced reports, using real-time data that you can report, customize, automate, export, and share.
Key Features
- Start with one of our 130+ report templates to create and save better reports
- Export and download reports as PDF or CSV to share via email or analyze in Excel
- Scheduled reports for automated delivery via email, SMS or Slack
- Share live sales report and inventory report links with staff or third-parties
- Use multi-store reporting to report and compare data from multiple shops
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Data Export IO: Reports4.9/5 Report Toaster: Custom Reports5/5 | ||
| Reviews | 1835 | 194 |
Reviews Data Export IO: Reports1835 Report Toaster: Custom Reports194 | ||
| Report Creation Method | Pre-made reports with filtering and customization | Custom reports built from scratch, using templates, aggregation, and calculated fields |
Report Creation Method Data Export IO: ReportsPre-made reports with filtering and customization Report Toaster: Custom ReportsCustom reports built from scratch, using templates, aggregation, and calculated fields | ||
| Data Freshness | Not explicitly stated | Real-time data |
Data Freshness Data Export IO: ReportsNot explicitly stated Report Toaster: Custom ReportsReal-time data | ||
| Automation | Scheduled reports via email, FTP, Google Sheets/Drive | Scheduled reports via email, SMS, and Slack |
Automation Data Export IO: ReportsScheduled reports via email, FTP, Google Sheets/Drive Report Toaster: Custom ReportsScheduled reports via email, SMS, and Slack | ||
| Multi-Store Reporting | Not explicitly mentioned | Yes |
Multi-Store Reporting Data Export IO: ReportsNot explicitly mentioned Report Toaster: Custom ReportsYes | ||
| Target Merchant | Merchants seeking quick and easy access to common reports | Merchants needing highly customized, real-time reporting across multiple stores |
Target Merchant Data Export IO: ReportsMerchants seeking quick and easy access to common reports Report Toaster: Custom ReportsMerchants needing highly customized, real-time reporting across multiple stores | ||
| Ease of Use | Potentially easier due to pre-made reports | Steeper learning curve due to custom report building |
Ease of Use Data Export IO: ReportsPotentially easier due to pre-made reports Report Toaster: Custom ReportsSteeper learning curve due to custom report building | ||
| Value Proposition | Convenience and speed in accessing standard reports | Flexibility and control in creating tailored reports with up-to-date information |
Value Proposition Data Export IO: ReportsConvenience and speed in accessing standard reports Report Toaster: Custom ReportsFlexibility and control in creating tailored reports with up-to-date information | ||
Our Verdict
For merchants who need readily available reports and a user-friendly experience, Data Export IO: Reports is a strong choice. Its large number of positive reviews suggests reliability and ease of use. It's ideal for smaller to medium-sized businesses that don't require extremely granular control over their reporting. Conversely, Report Toaster: Custom Reports is better suited for larger businesses, especially those with multiple Shopify stores, that need highly customized, real-time reporting and advanced automation features. While it may have a steeper learning curve, its flexibility and data freshness make it ideal for complex business needs. It's for businesses where data-driven decisions are paramount and worth the investment in mastering the app's advanced capabilities.
Common Questions
Which app is easier to use for beginners?
Data Export IO: Reports is likely easier for beginners due to its focus on pre-made reports and intuitive filtering options. Report Toaster: Custom Reports, with its custom report building features, may require more technical knowledge.
Which app offers better customization?
Report Toaster: Custom Reports provides significantly better customization options. It allows users to build reports from scratch, aggregate data, use calculated fields, and share live report links, offering granular control over the reporting process.
Can both apps schedule reports?
Yes, both apps allow users to schedule reports for automated delivery. Data Export IO: Reports supports email, FTP, and Google Sheets/Drive, while Report Toaster: Custom Reports supports email, SMS, and Slack.
Which app is better for multi-store Shopify businesses?
Report Toaster: Custom Reports is specifically designed for multi-store Shopify businesses. It allows users to report and compare data across multiple shops, a feature not explicitly mentioned for Data Export IO: Reports.
Which app prioritizes real-time data?
Report Toaster: Custom Reports highlights the use of real-time data, ensuring that the reports reflect the most current information available from the Shopify store(s).
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